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How To Get Customers to Find You

August 27, 2021

Wouldn't it be nice if there were a way, or several ways, to attract potential customers to your small company's website? Of course, it would. The great news is that there are lots of ways to do it, to do so effectively, and without spending a fortune. Entrepreneurs hear all sorts of conflicting stories about the supposed magic of SEO, pay-per-click advertising, making viral videos, and other clever techniques for drumming up business. All those methods work, but they require a proper mixture of knowledge, effort, and the willingness to spend at least a moderate amount of money to get the job done. Here are some of the most cost-effective strategies for bringing new customers to your door, or in this case, to your commercial website.

Linking

Adding relevant links to your pages, and getting others to link back, can go a long way toward building the authority of your site. That's because all the major search engines view links as a valid measure of how popular you are and how connected you are to others. It's a key social metric that, next to SEO, is perhaps the most important way of attracting potential customers. It's also a dead-on technique for keeping the loyal buyers you already have. Links can also be a significant element to your overall social media strategy for lead generation. 

SEO

Search engine optimization is at the heart of commercial success in the digital age and the internet of things. No matter how well you do everything else, even linking, if your pages are not designed so that search engines can find them (and rank them well), then all your other efforts are wasted. It's that important. Finding the most pertinent key words is central to effective SEO.

However, if you want people to beat a path to your landing page, don't make the mistake of overusing the key words you focus on. Instead, sprinkle the terms throughout the content in a natural way. Today's search engine algorithms are much more intelligent than those of a decade ago. And when you hire someone to oversee this crucial task for you, keep an eye on SEO services pricing for the features you need most. To learn more about this vital topic, review a comprehensive online guide about SEO pricing so you'll know in advance how to budget for the service.

User Friendliness

What if you do everything right in terms of SEO and linking but don't make user friendliness a priority? Chances are, those awesome links and potent key words will do their job of bringing folks to your door. But, after that, the vast majority of them will leave in frustration, especially if they can't navigate easily, use the shopping cart for quick purchases, or find the information they're hunting for.

Patience

Patience is the mother of all virtues, and it will take you far in the world of e-commerce and every other type of digital marketing. Remember that even if you do everything right, SEO and related site optimization techniques can take weeks or months to work their magic. So, after you put in the hours to tweak each component to perfection, sit back and take care of other business for about forty-five days before expecting to see results.

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