Legals
Cookie Policy
Effective date: 13 March 2026
We use cookies on this website. Below, you can find detailed information about the types of cookies we use, their purposes, and your right to manage cookies.
1. Who is responsible for cookies on the Website?
The data controller that is responsible for the processing of personal data through the website https://www.plutio.com, the related domain names, software and services (collectively, the "Website"), including placing first-party cookies, is Plutio LTD having a registered place of business at 4th Floor Silverstream House, Fitzroy Street, London, W1T 6EB, the United Kingdom ("we," "us," or "our").
2. What should you know about cookies?
A cookie is a small piece of data typically consisting of letters and numbers. When you visit a website, that website may send a cookie to your browser. Subsequently, the browser may store the cookie on your computer or mobile device for some time (cookie expiration date depends on its type). Cookies are used to recognise your device and collect certain information about your use of websites. Thus, over time, cookies allow websites to "remember" your actions and preferences. There are several types of cookies, namely, (i) persistent cookies, which remain valid until deleted by you, (ii) cookies that remain valid until their expiration date, and (iii) session cookies that are stored on a web browser and remain valid until the moment the browser is closed. Cookies may also be (i) first-party cookies (set by the original website itself) and (ii) third-party cookies (placed by third-party websites).
We also use localStorage, a browser-based storage mechanism that functions similarly to cookies. Where we refer to "cookies" in this policy, we include localStorage items where applicable.
3. What cookies do we use?
We may use different types of cookies on the Website, including:
Essential technical cookies that are strictly necessary to ensure the correct functioning of the Website and provide the services requested by you;
Preference cookies that allow us to save and preserve your preferences, such as your cookie consent choice;
Statistics cookies that allow us to generate statistical reports about how you use the Website;
Marketing cookies that allow us to create, implement, and examine our marketing campaigns. Such cookies allow us to reach the right customers, analyse the productivity of our marketing campaigns, and offer you personalised advertisement.
Below, you can find a list of cookies that we use on the Website, including their purpose and expiration time:
| Essential technical cookies | |||
|---|---|---|---|
| Name | Provider (Data sent to) | Expiration | Purpose |
| Session cookie | plutio.com (UK) | End of session | Encrypted session cookie (iron-session) used to maintain your session state. This cookie is httpOnly and cannot be accessed by client-side scripts. |
| test_cookie | doubleclick.net (USA) | 1 day | Used to check if the user's browser supports cookies. |
| Preference cookies | |||
|---|---|---|---|
| Name | Provider (Data sent to) | Expiration | Purpose |
| cookie-consent-granted | plutio.com (UK) | Persistent (localStorage) | Stores your cookie consent preference so that the cookie banner is not shown again on subsequent visits. |
| Statistics cookies | |||
|---|---|---|---|
| Name | Provider (Data sent to) | Expiration | Purpose |
| _ga | plutio.com (USA - Google LLC) | 2 years | Set by Google Analytics 4. Registers a unique ID that is used to generate statistical data on how the visitor uses the website. |
| _ga_* | plutio.com (USA - Google LLC) | 2 years | Set by Google Analytics 4. Contains a unique measurement ID specific to the GA4 property, used to distinguish between data from different GA4 configurations. |
| _gid | plutio.com (USA - Google LLC) | 1 day | Set by Google Analytics. Registers a unique session-level ID that is used to generate statistical data on how the visitor uses the website during a single browsing session. |
| DataFast cookies | datafa.st | Varies | Set by DataFast Analytics. Used to collect analytics data about visitor behaviour on the website. |
| ProfitWell cookies | profitwell.com (USA - Paddle) | Varies | Set by ProfitWell (Paddle). Used to collect revenue and subscription analytics data. |
| Marketing cookies | |||
|---|---|---|---|
| Name | Provider (Data sent to) | Expiration | Purpose |
| _fbp | plutio.com (USA - Meta Platforms, Inc.) | 3 months | Set by Facebook Pixel. Stores a unique browser identifier used to identify your browser for delivering and measuring Facebook advertisements. |
| _fbc | plutio.com (USA - Meta Platforms, Inc.) | 2 years | Set by Facebook Pixel. Stores a click identifier when a user arrives at the website from a Facebook advertisement, used for conversion tracking. |
| fr | facebook.com (USA - Meta Platforms, Inc.) | 3 months | Set by Facebook. Used for ad delivery and measurement, including retargeting users with relevant advertisements on Facebook. |
| _gcl_au | plutio.com (USA - Google LLC) | 3 months | Set by Google Ads. Used by Google AdSense as a conversion linker to store and track conversions from ad clicks. |
| IDE | doubleclick.net (USA - Google LLC) | 1 year | Set by Google DoubleClick. Used to register and report the website user's actions after viewing or clicking one of the advertiser's ads, with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. |
4. Cookie consent
When you visit the Website, we will ask you to provide us with your consent to our use of all cookies via a cookie consent banner. If you do not provide your opt-in consent, we will not serve you our non-essential (statistics and marketing) cookies. Please note that we may not be able to provide you with the best possible user experience on the Website if not all cookies are enabled.
5. How to disable cookies?
When we ask you to provide your consent to our use of non-essential cookies, you have the freedom not to provide such consent. If you would like to refuse our use of non-essential cookies later, you can do it at any time by declining cookies in your browser or device. For more information, you can consult the cookie management instructions of your browser:
Apple Safari:
https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Google Chrome:
https://support.google.com/chrome/answer/95647
Firefox:
https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Opera:
https://blogs.opera.com/news/2015/08/how-to-manage-cookies-in-opera/
Microsoft Edge:
https://support.microsoft.com/en-us/help/4468242/microsoft-edge-browsing-data-and-privacy-microsoft-privacy
6. Interest-based advertising
You may encounter targeted interest-based advertising based on your use of the Website and other websites on the Internet. Where necessary, we will seek your consent. You can control how such advertising is shown to you or opt-out from targeted advertising by consulting the guide powered by the Digital Advertising Alliance available at https://youradchoices.com. For more information on opting-out from advertising features on your device, please visit https://www.networkadvertising.org.
7. Google Analytics
We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC registered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). GA4 uses an event-based data model and generates statistical information by means of cookies and creates reports about your use of the Website. Unlike earlier versions of Google Analytics, GA4 does not log or store full IP addresses. The information generated by cookies will be transmitted to and stored by Google on servers in the United States. Google will not combine your IP address with other information Google holds about you. In certain cases (e.g., when required by law or when third parties conduct services on behalf of Google), Google may transfer the information to third parties. For more information about Google Analytics' privacy practices, please visit https://support.google.com/analytics/answer/6004245. If you would like to opt out from Google Analytics, you can do so by installing a Google Analytics opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout?hl=en.
8. Contact
If you have any questions about this cookie policy or our data protection practices, please contact us by using the following contact details:
Email address: legal@plutio.com
Postal address: Plutio LTD, 4th Floor Silverstream House, Fitzroy Street, London, W1T 6EB, United Kingdom