Legals
Cookie Policy
Effective date: 13 March 2026
We use cookies on this website. Below, you can find detailed information about the types of cookies we use, their purposes, and your right to manage cookies.
1. Who is responsible for cookies on the Website?
The data controller that is responsible for the processing of personal data through the website https://www.plutio.com, the related domain names, software and services (collectively, the "Website"), including placing first-party cookies, is Plutio LTD having a registered place of business at 4th Floor Silverstream House, Fitzroy Street, London, W1T 6EB, the United Kingdom ("we," "us," or "our").
2. What should you know about cookies?
A cookie is a small piece of data typically consisting of letters and numbers. When you visit a website, that website may send a cookie to your browser. Subsequently, the browser may store the cookie on your computer or mobile device for some time (cookie expiration date depends on its type). Cookies are used to recognise your device and collect certain information about your use of websites. Thus, over time, cookies allow websites to "remember" your actions and preferences. There are several types of cookies, namely, (i) persistent cookies, which remain valid until deleted by you, (ii) cookies that remain valid until their expiration date, and (iii) session cookies that are stored on a web browser and remain valid until the moment the browser is closed. Cookies may also be (i) first-party cookies (set by the original website itself) and (ii) third-party cookies (placed by third-party websites).
We also use localStorage, a browser-based storage mechanism that functions similarly to cookies. Where we refer to "cookies" in this policy, we include localStorage items where applicable.
3. What cookies do we use?
We may use different types of cookies on the Website, including:
Essential technical cookies that are strictly necessary to ensure the correct functioning of the Website and provide the services requested by you;
Preference cookies that allow us to save and preserve your preferences, such as your cookie consent choice;
Statistics cookies that allow us to generate statistical reports about how you use the Website;
Marketing cookies that allow us to create, implement, and examine our marketing campaigns. Such cookies allow us to reach the right customers, analyse the productivity of our marketing campaigns, and offer you personalised advertisement.
Below, you can find a list of cookies that we use on the Website, including their purpose and expiration time:
| Essential technical cookies | |||
|---|---|---|---|
| Name | Provider (Data sent to) | Expiration | Purpose |
| Session cookie | plutio.com (UK) | End of session | Encrypted session cookie (iron-session) used to maintain your session state. This cookie is httpOnly and cannot be accessed by client-side scripts. |
| Preference cookies | |||
|---|---|---|---|
| Name | Provider (Data sent to) | Expiration | Purpose |
| plutio_consent_v1 | plutio.com (UK) | Persistent (localStorage) | Stores the cookie choice you made on the consent banner, so we do not ask again on every visit and so we know which categories you allowed. |
| plutio_consent | plutio.com (UK) | 6 months | Mirrors your consent choice into a cookie so our servers can honour it before the page finishes loading. |
| Statistics cookies | |||
|---|---|---|---|
| Name | Provider (Data sent to) | Expiration | Purpose |
| _plid | plutio.com (UK) | 2 years | A first-party visitor identifier set by Plutio, used to join a visit to a later sign-up so we can tell which pages bring people to Plutio. |
| _plft | plutio.com (UK) | 2 years | Records the campaign, referrer or search that first brought you to the site, so first-touch attribution survives later navigation. |
| _pllt | plutio.com (UK) | 30 days | Records the most recent campaign or referrer, for last-touch attribution. |
| _ga | plutio.com (USA - Google LLC) | 2 years | Set by Google Analytics 4. Registers a unique ID that is used to generate statistical data on how the visitor uses the website. |
| _ga_* | plutio.com (USA - Google LLC) | 2 years | Set by Google Analytics 4. Contains a unique measurement ID specific to the GA4 property, used to distinguish between data from different GA4 configurations. |
| DataFast cookies | datafa.st | Varies | Set by DataFast Analytics. Used to collect analytics data about visitor behaviour on the website. |
| ProfitWell cookies | profitwell.com (USA - Paddle) | Varies | Set by ProfitWell (Paddle). Used to collect revenue and subscription analytics data. |
| Marketing cookies | |||
|---|---|---|---|
| Name | Provider (Data sent to) | Expiration | Purpose |
| Plutio visitor identification | h.plutio.com (Plutio LTD) | Varies | Loaded only if you allow marketing cookies. Used to recognise returning visitors and measure which campaigns lead to sign-ups. |
| _fbp | plutio.com (USA - Meta Platforms, Inc.) | 3 months | Set by Facebook Pixel. Stores a unique browser identifier used to identify your browser for delivering and measuring Facebook advertisements. |
| _fbc | plutio.com (USA - Meta Platforms, Inc.) | 2 years | Set by Facebook Pixel. Stores a click identifier when a user arrives at the website from a Facebook advertisement, used for conversion tracking. |
| fr | facebook.com (USA - Meta Platforms, Inc.) | 3 months | Set by Facebook. Used for ad delivery and measurement, including retargeting users with relevant advertisements on Facebook. |
4. Cookie consent
The first time you visit the Website we show you a consent banner. Until you make a choice, we set only the essential cookies needed to serve the page and remember your choice. Nothing in the statistics or marketing categories is loaded, and no analytics or advertising script runs.
The banner gives you three options, and accepting is no easier than refusing:
- Accept all allows the statistics and marketing categories.
- Reject all refuses both. The Website works exactly the same way, with no reduction in functionality.
- Manage lets you allow statistics and marketing separately.
No box is pre-ticked, and we do not treat continued browsing, scrolling or closing the banner as consent. We also run Google Consent Mode with all storage set to denied by default, so Google's tags cannot write cookies before you have agreed.
We store your choice for six months. After that, or if we materially change what we use cookies for, we will ask you again.
5. Changing your mind or disabling cookies
You can withdraw consent at any time, and it is as easy to withdraw as it was to give:
- Clear the Plutio site data in your browser, which removes the stored choice and brings the banner back on your next visit.
- Or email dataprotection@plutio.com and we will confirm how to reset it.
Withdrawing consent stops any further processing of that kind. It does not undo processing that already, lawfully, took place.
You can also block or delete cookies in your browser at any time:
- Apple Safari: manage cookies and website data
- Google Chrome: clear, allow and manage cookies
- Firefox: enable and disable cookies
- Microsoft Edge: browsing data and privacy
6. Interest-based advertising
You may encounter targeted interest-based advertising based on your use of the Website and other websites on the Internet. Where necessary, we will seek your consent. You can control how such advertising is shown to you or opt-out from targeted advertising by consulting the guide powered by the Digital Advertising Alliance available at https://youradchoices.com. For more information on opting-out from advertising features on your device, please visit https://www.networkadvertising.org.
7. Google Analytics
We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC registered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). GA4 uses an event-based data model and generates statistical information by means of cookies and creates reports about your use of the Website. Unlike earlier versions of Google Analytics, GA4 does not log or store full IP addresses. The information generated by cookies will be transmitted to and stored by Google on servers in the United States. Google will not combine your IP address with other information Google holds about you. In certain cases (e.g., when required by law or when third parties conduct services on behalf of Google), Google may transfer the information to third parties. For more information about Google Analytics' privacy practices, please visit https://support.google.com/analytics/answer/6004245. If you would like to opt out from Google Analytics, you can do so by installing a Google Analytics opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout?hl=en.
8. Contact
If you have any questions about this cookie policy or our data protection practices, please contact us by using the following contact details:
Email address: legal@plutio.com
Postal address: Plutio LTD, 4th Floor Silverstream House, Fitzroy Street, London, W1T 6EB, United Kingdom