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Legals

GDPR Commitment

Overview

The General Data Protection Regulation (GDPR), as retained in UK law as the UK GDPR, is a regulation that strengthens and unifies data protection rights for individuals. Plutio is committed to operating in full compliance with the UK GDPR and the EU GDPR.

If your organisation needs to ensure it works with GDPR-compliant providers, Plutio meets that standard. Your data is never sold, shared for third-party profit, or distributed outside the purposes described in this document.

This policy was last updated on 13 March 2026.

Owner and Data Controller

  • Plutio LTD
  • 4th Floor Silverstream House, Fitzroy Street
  • London, W1T 6EB
  • United Kingdom
  • Owner contact email: dataprotection@plutio.com

Types of Data collected

Among the types of Personal Data that this Website collects, by itself or through third parties, there are: first name, last name, company name, email address, payment information, Cookies, and Usage Data.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this document or by specific explanation texts displayed prior to the Data collection.

Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Website.

Unless specified otherwise, all Data requested by this Website is mandatory and failure to provide this Data may make it impossible for this Website to provide its services. In cases where this Website specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.

Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.

Any use of Cookies or of other tracking tools by this Website or by the owners of third-party services used by this Website serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.

Users are responsible for any third-party Personal Data obtained, published or shared through this Website and confirm that they have the third party's consent to provide the Data to the Owner.

Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorised access, disclosure, modification, or unauthorised destruction of the Data.

The Data processing is carried out using computers and/or IT enabled tools, following organisational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

  • Users have given their consent for one or more specific purposes.
  • Provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof.
  • Processing is necessary for compliance with a legal obligation to which the Owner is subject.
  • Processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner.
  • Processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Where Personal Data is transferred outside the United Kingdom or the European Economic Area, the Owner ensures that an adequate level of data protection is maintained. Transfers to the United States and other third countries are safeguarded by one or more of the following mechanisms:

  • UK adequacy regulations: The UK Government has made adequacy decisions recognising that certain countries provide an adequate level of data protection. Where applicable, transfers rely on these adequacy regulations.
  • Standard Contractual Clauses (SCCs): Where no adequacy decision is in place, the Owner relies on Standard Contractual Clauses approved by the European Commission (and the UK International Data Transfer Addendum where required) to provide appropriate safeguards for international data transfers.
  • Additional safeguards: Where necessary, supplementary measures such as encryption and access controls are implemented to ensure the continued protection of Personal Data.

If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section.

Retention time

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.

  • Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
  • Personal Data collected for the purposes of the Owner's legitimate interests shall be retained as long as needed to fulfil such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Services, as well as for the following purposes: Analytics, Handling payments, Remarketing and behavioural targeting, Tag management, and Platform services and hosting.

Users can find further detailed information about such purposes of processing and about the specific Personal Data used for each purpose in the respective sections of this document.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

1) Analytics

The services contained in this section enable the Owner to monitor and analyse web traffic and can be used to keep track of User behaviour.

Google Analytics 4 (Google LLC)

  • Google Analytics 4 (GA4) is a web analysis service provided by Google LLC. GA4 uses an event-based data model to collect and process information about the use of this Website. Google utilises the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
  • Google may use the Data collected to contextualise and personalise the ads of its own advertising network.
  • GA4 collects a unique user identifier, page view data, event data, session data, and approximate geographic information. IP addresses are not logged or stored by GA4.
  • Personal Data collected: Cookies and Usage Data.
  • Place of processing: United States. Transfers are safeguarded by Standard Contractual Clauses (SCCs).

DataFast Analytics

  • DataFast is an analytics service used to collect and analyse usage data for this Website.
  • Personal Data collected: Cookies and Usage Data.
  • Place of processing: Please refer to the DataFast privacy policy for details.

ProfitWell (Paddle)

  • ProfitWell is a revenue and subscription analytics service now operated by Paddle. It is used to track subscription metrics and revenue data.
  • Personal Data collected: Cookies, Usage Data, and subscription-related data.
  • Place of processing: United States. Transfers are safeguarded by Standard Contractual Clauses (SCCs).

Plutio Internal Analytics (First-party)

  • Plutio uses first-party analytics to track sessions, referral sources, and general usage patterns on this Website. This data is processed directly by Plutio and is not shared with third parties.
  • Personal Data collected: Usage Data, session data, and referral information.
  • Place of processing: Data is processed on Plutio's infrastructure.

2) Handling payments

Payment processing services enable this Website to process payments by credit card, bank transfer or other means. To ensure greater security, this Website shares only the information necessary to execute the transaction with the financial intermediaries handling the transaction. Some of these services may also enable the sending of timed messages to the User, such as emails containing invoices or notifications concerning the payment.

Stripe (Stripe, Inc.)

  • Stripe is a payment service provided by Stripe, Inc.
  • Personal Data collected: various types of Data as specified in the privacy policy of the service.
  • Place of processing: United States. Transfers are safeguarded by Standard Contractual Clauses (SCCs).

PayPal (PayPal Holdings, Inc.)

  • PayPal is a payment service provided by PayPal Holdings, Inc., which allows Users to make online payments.
  • Personal Data collected: various types of Data as specified in the privacy policy of the service.
  • Place of processing: United States. Transfers are safeguarded by Standard Contractual Clauses (SCCs).

Square (Block, Inc.)

  • Square is a payment service provided by Block, Inc., which allows Users to process payments.
  • Personal Data collected: various types of Data as specified in the privacy policy of the service.
  • Place of processing: United States. Transfers are safeguarded by Standard Contractual Clauses (SCCs).

3) Remarketing and behavioural targeting

This type of service allows this Website and its partners to inform, optimise and serve advertising based on past use of this Website by the User. This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioural targeting activity.

In addition to any opt-out offered by any of the services below, the User may opt out of a third-party service's use of cookies by visiting the Network Advertising Initiative opt-out page.

Facebook Pixel (Meta Platforms, Inc.)

  • Facebook Pixel is a remarketing and conversion tracking service provided by Meta Platforms, Inc. that connects the activity of this Website with the Facebook advertising network.
  • Facebook Pixel tracks page views, conversion events, and other interactions to measure the effectiveness of advertising and to deliver targeted advertisements.
  • Personal Data collected: Cookies and Usage Data.
  • Place of processing: United States. Transfers are safeguarded by Standard Contractual Clauses (SCCs).

Google Ads/DoubleClick (Google LLC)

  • Google Ads conversion tracking and DoubleClick are advertising services provided by Google LLC.
  • These services track ad conversions, measure advertising effectiveness, and serve targeted advertisements to Users based on their interactions with this Website.
  • Personal Data collected: Cookies and Usage Data.
  • Place of processing: United States. Transfers are safeguarded by Standard Contractual Clauses (SCCs).

4) Tag management

This type of service helps the Owner to manage the tags or scripts needed on this Website in a centralised fashion. This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.

Google Tag Manager (Google LLC)

  • Google Tag Manager is a tag management service provided by Google LLC.
  • Personal Data collected: Cookies and Usage Data.
  • Place of processing: United States. Transfers are safeguarded by Standard Contractual Clauses (SCCs).

5) Platform services and hosting

These services have the purpose of hosting and running key components of this Website, therefore allowing the provision of this Website from within a unified platform. Such platforms provide a wide range of tools to the Owner that imply the collection and handling of Personal Data.

MongoDB Atlas (MongoDB, Inc.)

  • MongoDB Atlas is a cloud database hosting service provided by MongoDB, Inc.
  • Personal Data collected: various types of Data as stored within the platform.
  • Place of processing: United States. Transfers are safeguarded by Standard Contractual Clauses (SCCs).

Builder.io

  • Builder.io is a content management platform used to manage and deliver content on this Website.
  • Personal Data collected: Usage Data and Cookies.
  • Place of processing: United States. Transfers are safeguarded by Standard Contractual Clauses (SCCs).

The rights of Users

Users may exercise certain rights regarding their Data processed by the Owner. In particular, Users have the right to do the following:

  • Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
  • Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.
  • Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
  • Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
  • Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
  • Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner.
  • Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine-readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User's consent, on a contract which the User is part of or on pre-contractual obligations thereof.
  • Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month.

Requests can be sent to: dataprotection@plutio.com

Additional information about Data collection and processing

Legal action

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Website or the related Services. The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

Additional information about User's Personal Data

In addition to the information contained in this document, this Website may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (System logs) and use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

How "Do Not Track" requests are handled

This Website does not support "Do Not Track" requests. To determine whether any of the third-party services it uses honour the "Do Not Track" requests, please read their privacy policies.

Changes to this policy

The Owner reserves the right to make changes to this policy at any time by giving notice to its Users on this page and possibly within this Website and/or, as far as technically and legally feasible, sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the top.

Should the changes affect processing activities performed on the basis of the User's consent, the Owner shall collect new consent from the User, where required.

Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information, including a personal identification number, allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through this Website (or third-party services employed in this Website), which can include: the IP addresses or domain names of the computers utilised by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilised to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilised by the User, the various time details per visit (e.g., the time spent on each page within the Website) and the details about the path followed within the Website with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User

The individual using this Website who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this document.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the Owner of this Website.

This Website

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by this Website as described in the relative terms (if available) and on this site.

United Kingdom GDPR (UK GDPR)

The UK General Data Protection Regulation, which is the retained EU law version of the GDPR as it applies in the United Kingdom following Brexit, read alongside the Data Protection Act 2018.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookies

Small sets of data stored in the User's device.

Legal information

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation) and the UK GDPR as retained by the Data Protection Act 2018.

You have the right to complain about the processing of your personal data by us to our supervisory authority, the Information Commissioner's Office (ICO):

  • Information Commissioner's Office
  • Wycliffe House
  • Water Lane
  • Wilmslow
  • Cheshire
  • SK9 5AF
  • Website: https://ico.org.uk
  • Telephone: 0303 123 1113