Bloom vs HoneyBook pricing breakdown
Bloom and HoneyBook use different pricing strategies. Bloom offers lower entry pricing with feature tiers, while HoneyBook charges more but bundles automation and team features into higher plans.
Bloom Pricing (2026)
- Starter: $14/month ($7/month annual). 3 active projects, 1 workflow, 1 self-booking form, 100GB storage. 1.5% platform transaction fee on payments.
- Standard: $34/month ($17/month annual). Unlimited projects, workflows, and booking forms. 500GB storage. No transaction fee. Removes "Powered by Bloom" branding.
- Plus: $66/month ($33/month annual). Team member invitations and permissions. 1TB storage. No transaction fee.
HoneyBook Pricing (2026)
- Starter: $36/month ($29/month annual). Unlimited clients and projects. Invoices, contracts, proposals, calendar, templates, client portal, HoneyBook AI. Up to 2 lead forms. No scheduler.
- Essentials: $59/month ($49/month annual). Adds scheduler, automations, QuickBooks integration, up to 2 team members, 10 lead forms, SMS reminders, branding removal.
- Premium: $129/month ($109/month annual). Unlimited team members, multiple companies, priority support, unlimited lead forms.
The real cost: what creatives actually pay
At the standard tier comparison, Bloom Standard ($17/month annual) vs HoneyBook Starter ($29/month annual), Bloom is 41% cheaper and includes galleries, scheduling, and branding removal. HoneyBook needs the $49/month Essentials plan to match Bloom's scheduling and branding removal features. Neither platform handles the full workflow from proposal to invoice, so most users add supplementary tools:
- Project management: Trello Free or Asana Starter ($0-11/month)
- Time tracking: Toggl or Clockify ($0-12/month)
- Gallery hosting (HoneyBook users): Pixieset, ShootProof, or Pic-Time ($10-40/month)
A typical multi-tool stack runs $40-90 per month for a solo creative. All-in-one platforms like Plutio start at $19/month with proposals, projects, time tracking, and invoicing in one subscription.
The verdict: Bloom costs less and includes galleries, scheduling, and branding removal at $17/month, but has only 12 Capterra reviews and a smaller support community. HoneyBook includes automations and smart files, but the booking-focused features come at $49/month and the platform still has no gallery sharing, no time tracking, and no Kanban boards. Both require additional apps for project management.
Which tool fits your business type?
The choice between Bloom and HoneyBook depends on whether gallery sharing or booking automation matters more for a specific type of creative business.
Wedding and portrait photographers
Bloom includes built-in galleries, removing the need for a separate platform like Pixieset or ShootProof and saving $10-40/month. Galleries include proofing, download controls, and layout customization, which are core to the photographer handoff workflow. A photographer delivering 50 sessions per year saves $120-480/month annually by using Bloom's galleries instead of a separate tool. HoneyBook covers the booking side but requires an additional gallery subscription for every photographer using the platform.
Event planners and coordinators
HoneyBook covers the event booking workflow with smart files that combine proposals, contracts, and payment into one client step. Automations send reminders before events, follow up after consultations, and trigger invoice creation when contracts get signed. Event planning involves more back-and-forth communication than photography, and HoneyBook's automations cover follow-up sequences, but lack conditional branching based on client responses. Bloom's automations are more basic, covering email sequences but lacking conditional triggers based on client actions.
Designers and brand studios
Neither platform covers the design production workflow. Designers need task tracking for revision rounds, feedback loops, and milestone-based billing. Bloom's task lists cover basic phases but lack subtasks and dependencies. HoneyBook tracks the client relationship but not design tasks, revision rounds, or deliverable deadlines. For design studios managing 5-10 concurrent projects with multiple revision rounds, platforms with Kanban boards and task-level time tracking handle the production phase that both Bloom and HoneyBook miss.
Coaches and consultants billing hourly
Neither platform includes time tracking. Coaches who bill by the hour need to track session time, log preparation hours, and convert tracked time into invoices. Bloom and HoneyBook both handle the scheduling and invoicing, but the time-to-invoice connection is manual. A coach running 20 sessions per week spends 30-45 minutes per invoicing cycle copying time entries into invoices. Platforms with task-level time tracking that flows into invoices eliminate those manual steps.
Studios and small teams (2-5 people)
HoneyBook Premium ($109/month annual) supports unlimited team members and multiple companies. Bloom Plus ($33/month annual) supports team members with permissions. On price alone, Bloom is significantly cheaper for teams. But HoneyBook includes round-robin scheduling and automation features that matter for studios handling high inquiry volume. A 3-person studio on Bloom Plus pays $33/month vs $109/month on HoneyBook Premium, a $76/month difference that adds up to $912/year.
What both tools are missing
Bloom and HoneyBook both cover the booking flow: inquiry, proposal, contract, payment. But once tasks, revisions, and deliverables begin, most users open two or three other apps to manage handoffs, collaboration, and billing.
No task-level project management
Bloom has basic task lists with due dates. HoneyBook has a pipeline view for client stages. Neither has Kanban boards for visual workflow, Gantt charts for timeline planning, subtasks, or task dependencies. For a 2-hour portrait session with a simple handoff, task lists are enough. For a 6-week brand identity project with research, concepts, revisions, and final handoff phases, a separate project management tool runs alongside, and project context gets split between two systems.
No time tracking
Neither platform tracks time. Consultants, coaches, and any creative billing hourly need a separate timer app. The gap is not just the tracking itself but the connection between tracked hours and invoices. When time lives in Toggl and invoices live in Bloom or HoneyBook, someone has to manually transfer totals every billing cycle. Across 15-20 clients per year, the manual transfer adds 10-25 hours annually of pure admin. Plutio tracks time at the task level and flows those hours directly into invoice line items.
No white-labeled client portal
Both platforms offer client portals with some branding customization, but neither supports custom domains. Bloom removes "Powered by Bloom" on Standard+ plans. HoneyBook removes "Powered by HoneyBook" on Essentials+ plans. The portal URL still shows the vendor's domain in both cases. For agencies and studios where the brand experience is part of the premium service, clients seeing a third-party domain undercuts the positioning. Platforms like Plutio support custom domains with complete brand removal.
No subscription billing
Retainer clients paying monthly are common in design, marketing, and coaching. Neither Bloom nor HoneyBook supports automatic recurring charges where clients are billed and charged automatically. Both allow payment schedules with installments, but each payment still needs client action. For businesses with 5-10 retainer clients, payment follow-up consumes 2-3 hours per month. Platforms with built-in subscription billing handle automatic charges and payment recovery.
HoneyBook lacks gallery sharing
HoneyBook has no built-in gallery feature. Every photographer on HoneyBook runs a separate gallery platform, adding $10-40/month to the tool stack. Bloom includes built-in galleries, which most CRMs do not offer. For non-photography creatives, this gap matters less.
What users do when neither tool is enough
When Bloom or HoneyBook can't handle the full workflow alone, users take one of two paths: build a multi-tool stack and accept the manual handoffs, or move to a platform that covers the complete client lifecycle.
The typical workaround stack
Most creative professionals end up assembling something like this:
- Bloom or HoneyBook for proposals, contracts, and invoicing ($7-109/month)
- Pixieset, ShootProof, or Pic-Time for sending galleries, HoneyBook users only ($10-40/month)
- Trello, Asana, or ClickUp for project management ($0-25/month)
- Toggl, Clockify, or Harvest for time tracking ($0-12/month)
- Calendly or Acuity for scheduling, HoneyBook Starter users only ($0-16/month)
The total stack runs $30-130 per month for a solo creative, with three to five logins to manage and constant manual data transfer between each tool.
The hidden cost: time spent on handoffs
Subscription costs are the visible expense. The hidden cost is workflow friction. When a contract gets signed in HoneyBook, someone manually creates a project in Trello, sets up time tracking in Toggl, then copies completed hours into a HoneyBook invoice when the work is done. Each handoff takes 5-15 minutes. Across 20-30 client projects per year, 25-50 hours go into data transfer that connected software handles automatically.
The one-platform alternative
All-in-one platforms handle proposals, project management, time tracking, and invoicing in a single system. The question is whether learning a new interface is worth the migration effort. For users who have built Bloom galleries or customized HoneyBook smart files, switching feels like starting over. For users already juggling four apps and spending hours on handoffs, switching to one platform recovers 2-4 hours per week.
What one platform looks like in practice
Plutio is one platform that covers the complete workflow. Proposals convert into projects with Kanban boards. Time tracking happens at the task level and flows directly into invoice line items. Clients access a portal on a custom domain, not the software vendor's. The comparison table below shows exactly where Plutio fills the gaps that Bloom and HoneyBook leave open.
Final verdict: Bloom vs HoneyBook
Bloom and HoneyBook both handle the creative client booking flow: inquiry, proposal, contract, and payment. The difference is in what each platform does beyond that core workflow and how much it costs.
Bloom makes sense when:
- Gallery sharing is part of the workflow. Bloom includes galleries, proofing, and download controls, which removes the $10-40/month gallery subscription. But Bloom has only 12 Capterra reviews, so long-term reliability is harder to assess.
- Lower pricing matters. Bloom Standard at $17/month (annual) includes unlimited projects, scheduling, galleries, and branding removal. But the Starter plan caps projects at 3 and charges a 1.5% transaction fee, pushing most users to the Standard plan.
- The business is primarily photography or visual creative work. But Bloom has no Kanban boards, no time tracking, and no task dependencies, so project completion still happens in another app.
- On-location booking management through the iOS app matters. But there is no Android app, and the smaller user community means fewer tutorials and third-party guides for troubleshooting.
HoneyBook makes sense when:
- Smart files combine proposal, contract, and payment into one step. But the document editor has formatting restrictions, and customizing layouts beyond templates requires the Essentials or Premium plan.
- Workflow automations cover follow-up sequences for businesses handling 20+ inquiries per month. But automations only unlock on the Essentials plan at $49/month, and lack conditional branching.
- The business serves a broader creative market beyond photography. But HoneyBook has no gallery feature, so photographers still need a $10-40/month gallery subscription.
- Multiple companies or a larger team need one account (Premium plan at $109/month). But per-month costs climb fast, and HoneyBook's February 2025 price increase raised rates by up to 89% for existing users.
Capterra reviews (4.7/5, 673 reviews) and Trustpilot reviews (3.5/5, 569 reviews) show a split between users who find the booking flow useful and those frustrated by payment processing speed and rising costs.
Consider switching to a unified platform if:
- Managing three or more tools to run the client workflow is eating into productive hours every week.
- Manual data transfer between CRM, project management, and invoicing creates errors or delays in billing.
- Projects are complex enough to need Kanban boards, timelines, or task dependencies beyond simple checklists.
- The brand requires clients to see a custom domain and logo, not the software vendor's branding.
- Time tracking needs to connect directly to invoicing without manual hour-to-invoice transfer.
The bottom line: Bloom includes galleries at a lower price, but has a smaller user base and no project management. HoneyBook has automations and smart files, but costs more and excludes scheduling on the Starter plan. Both cover the booking flow but stop there. Kanban boards, time tracking, and task management happen in other apps. If the workflow already spans multiple tools and the handoffs between them feel like wasted time, the comparison table below shows how all-in-one platforms like Plutio stack up against both.
Research & Sources
This comparison is based on official documentation review, pricing page verification, and analysis of user feedback across review platforms. All data was verified in February 2026.
Research methodology
Each tool was evaluated through official feature documentation, pricing pages, and analysis of user reviews across Capterra, Trustpilot, and independent review sites. The focus was on common pain points from lower-rated reviews where users share honest limitations rather than promotional praise.
Platform ratings (February 2026)
- Bloom: 4.3/5 on Capterra (12 reviews). Minimal Trustpilot presence. Praised for gallery sharing, visual interface, and pricing. Criticized for bugs, reliability issues, and small user community.
- HoneyBook: 4.7/5 on Capterra (673 reviews), 3.5/5 on Trustpilot (569 reviews). Praised for smart files, booking flow, and templates. Criticized for rising prices, payment processing speed, and mobile app limitations.
- Plutio: 4.6/5 on G2 (200+ reviews), praised for all-in-one coverage and white-labeling.
Common user complaints (from 1-3 star reviews)
Bloom users frequently mention: "So buggy with great features that don't always work," "Doesn't reliably import data from Google Calendar," "Emailed invoices don't always go to the right people," "Customer service response is slow"
HoneyBook users frequently mention: "Payment processing is slow and costly," "Email deliverability problems with confusing templates," "Limited customization in truly helpful areas," "Price increases are frustrating"
Pricing sources (verified February 2026)
- Bloom: Official pricing page
- HoneyBook: Official pricing page
- Plutio: Official pricing page
Feature verification
- Bloom Capterra reviews (12 reviews)
- HoneyBook Capterra reviews (673 reviews)
- HoneyBook Trustpilot reviews (569 reviews)
- Bloom Gallery Features
- Bloom Scheduling Features
If you find any inaccuracies or outdated information, please let us know so we can investigate and update.
