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Bloom vs HoneyBook: Complete Comparison (2026)

Bloom vs HoneyBook: two CRMs targeting creatives, but neither covers the full lifecycle from booking to completion.

Both platforms target photographers, designers, and service professionals with contracts, invoicing, and client communication. The booking workflow, from inquiry to signed contract to first payment, handles the basics in both. But once tasks, time tracking, and deliverables need managing, neither platform tracks progress, logs hours, or connects completed work to billing, so project completion and invoicing still live in separate systems.

Bloom started as a photographer CRM and expanded into a broader creative workspace. with galleries, contracts, scheduling, and a client portal. The Starter plan caps active projects at 3, charges a transaction fee on payments, and the platform has a smaller user base with limited third-party reviews to gauge long-term reliability.

HoneyBook targets a wider creative market with smart files, automations, and a booking flow that combines proposals, contracts, and payments into one step. Branding removal requires a higher tier, the mobile app lacks key desktop features, and a February 2025 price increase raised rates by up to 89% for some existing users.

Plutio does what Bloom and HoneyBook do for client intake, then keeps going with Kanban boards, task-level time tracking that flows into invoices, and a white-labeled client portal on a custom domain. If proposals, project management, and billing belong in one connected workflow... Plutio handles the full lifecycle in one platform.

Last updated February 2026

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Quick comparison (TLDR)

Bloom is a photographer-turned-creative CRM that bundles galleries, contracts, invoicing, scheduling, and a client portal starting at $7/month (annual). The gallery sharing feature covers image proofing and presentation, but the Starter plan caps storage at 100GB. But the Starter plan caps active projects at 3, charges a transaction fee, and the platform has only 12 reviews on Capterra, making long-term reliability harder to evaluate.

HoneyBook targets a wider range of creative professionals with smart files that combine proposals, contracts, and invoices into one document. Automations handle follow-ups and reminders, and the booking flow handles inquiry-to-payment in fewer clicks. But pricing starts at $29/month (annual), branding removal costs $49/month on the Essentials plan, and a February 2025 price hike raised rates significantly for existing users.

Key differences at a glance

  • Pricing: Bloom Standard costs $17/month (annual) with unlimited projects and no transaction fees. HoneyBook Starter costs $29/month (annual) with unlimited clients but fewer automation features. Bloom is 41% cheaper at the entry level for unlimited use.
  • Galleries: Bloom includes built-in gallery sharing with proofing, download controls, and layout customization. HoneyBook has no native gallery feature, so photographers need a separate tool like Pixieset or ShootProof for sending images.
  • Automations: HoneyBook includes workflow automations on the Essentials plan ($49/month annual) with triggers for follow-ups, reminders, and status changes. Bloom has email automations on all plans but fewer trigger options and no conditional logic.
  • Smart files: HoneyBook's smart files combine proposals, contracts, and invoices into a single interactive document that clients complete in one session. Bloom keeps proposals, contracts, and invoices as separate steps in the workflow.
  • Team features: HoneyBook Premium ($109/month annual) includes unlimited team members and multiple company management. Bloom Plus ($33/month annual) supports team members with permissions but lacks multi-company management.
  • Transaction fees: Bloom Starter charges 1.5% on top of payment processor fees. HoneyBook charges standard credit card processing (2.9% + $0.25) on all plans with no additional platform fee. Bloom Standard and Plus plans have no extra transaction fee.

The verdict? Bloom costs less and includes galleries, but has a smaller user community and limited third-party resources. HoneyBook has automations and smart files, but the Starter plan excludes scheduling and branding removal. If the workflow needs Kanban boards, task-level time tracking, and invoicing without per-project caps, Plutio covers the full lifecycle for $19/month.

Tired of switching between apps?

One platform for the full client lifecycle

Kanban boards, task-level time tracking, white-labeled client portals, and invoicing with no per-user fees. All in one platform for $19/month.

No credit card required

Plutio - Your entire business, one login away

Setup and getting started

A new creative signs up and wants to send their first contract. How long until the platform is ready, and how much configuration is needed before the first client interaction?

Bloom

Most users send their first contract within a few hours. Bloom's onboarding walks through connecting a calendar, setting up a booking form, and creating the first contract. The interface uses color-coded project statuses and a category-based workflow that groups tasks by color-coded status. The first invoice typically goes out the same day as signup. The mobile app on iOS covers core features like messaging, invoicing, and scheduling, which covers on-location booking management. The downside: Bloom's smaller user community means fewer tutorials, forums, and third-party guides compared to HoneyBook's larger ecosystem.


  • Color-coded visual workflow
  • iOS mobile app with core features
  • First invoice sent within hours
  • Smaller community and fewer tutorials
  • Limited third-party integrations

VS

HoneyBook

Template-driven onboarding with smart files. HoneyBook gets new users started through pre-built templates for proposals, contracts, and invoices. The smart file system combines these documents into one interactive experience, so clients can review a proposal, sign a contract, and pay a deposit without switching between separate documents. The web interface groups projects, documents, and communication into a clear sidebar layout. The catch: the mobile app lacks several desktop features, including full email editing and reporting. HoneyBook's larger user base means more community resources, YouTube tutorials, and Facebook groups for troubleshooting.


  • Smart files for combined documents
  • Pre-built templates for initial configuration
  • Large community with tutorials and groups
  • Mobile app missing desktop features
  • Full setup takes longer than Bloom

Contracts and proposals

A client asks for a quote. Can the platform generate a professional proposal with a legally binding contract, or does the process require separate documents and manual follow-up?

Bloom

Separate documents with a connected flow. Bloom handles proposals, contracts, and invoices as individual documents that link together in a workflow. Contracts include e-signatures, and the template library covers common creative industries. The proposal builder supports line items, descriptions, and payment schedules. For photographers, the workflow typically runs: lead form capture, proposal with package options, contract with e-signature, then invoice with deposit. Each step is a separate document, which means clients click through multiple pages during the booking process. The templates cover standard creative scenarios like photography contracts, design agreements, and event bookings without needing legal review for basic engagements.


  • E-signature on contracts
  • Proposal builder with line items
  • Templates for common creative industries
  • Separate documents for each step
  • Clients navigate multiple pages to book

VS

HoneyBook

Smart files combine everything into one experience. HoneyBook's main feature is the smart file: a single interactive document where clients review the proposal, select packages, sign the contract, and pay the deposit in one continuous flow. Clients complete the booking in fewer steps since they don't switch between separate documents. Templates cover dozens of creative niches with pre-filled sections for scope, pricing, and terms. The limitation: customizing smart file layouts beyond the provided templates requires the Essentials or Premium plan, and the document editor has formatting restrictions that frustrate users who want granular control over their proposals.


  • Smart files combine proposal, contract, and payment
  • One continuous client booking experience
  • Pre-built niche templates
  • Layout customization limited on lower plans
  • Document editor has formatting restrictions

Invoicing and payments

The work is done, and the invoice needs to go out. How does each platform handle billing, payment processing, and follow-up on unpaid invoices?

Bloom

Invoicing with payment plans and auto-reminders. Bloom supports one-time invoices, payment plans with scheduled installments, and auto-reminders for overdue payments. Clients pay through Stripe or Square integration. The Starter plan charges a 1.5% platform fee on top of processor fees, which adds up on larger invoices. A $5,000 photography package on the Starter plan costs $75 in Bloom fees alone, on top of Stripe's $145 + $0.25. Standard and Plus plans remove the platform fee. The invoicing interface covers the basics but is limited in customization: line items, descriptions, and totals without much control over the layout or branding of the invoice document itself.


  • Payment plans with installments
  • Auto-reminders for overdue invoices
  • Stripe and Square integration
  • 1.5% platform fee on Starter plan
  • Limited invoice layout customization

VS

HoneyBook

Invoicing tied to smart files and automations. HoneyBook's invoicing connects to the smart file system, so an invoice can be part of the same document as the contract and proposal. Payment processing charges 2.9% + $0.25 per credit card transaction (standard Stripe rates) with no additional platform fee on any plan. Auto-reminders and scheduled follow-ups work on all plans. The Essentials plan adds automation triggers that send invoices automatically when a contract is signed or a project reaches a specific status. For recurring billing, HoneyBook supports payment schedules but lacks true subscription billing with automatic charges. Each installment still requires client action to complete the payment.


  • No additional platform transaction fee
  • Invoice embedded in smart files
  • Auto-reminders on all plans
  • Automation triggers on Essentials+
  • No true subscription billing
  • Each installment needs client action

Gallery sharing and file sharing

Photographers and creatives need to deliver final work to clients. Can the platform handle gallery proofing, downloads, and presentation, or does that require a separate tool?

Bloom

Built-in galleries with proofing and download controls. Bloom includes gallery hosting on all plans, which is the feature that sets it apart from most CRMs targeting creatives. Galleries support layout customization, dark mode, spacing controls, and font selection. Clients can proof images, leave feedback on specific photos, and download approved files. The gallery experience doubles as a portfolio for potential clients. Storage varies by plan: 100GB on Starter, 500GB on Standard, and 1TB on Plus, with additional storage at $10/month per 1TB. For photographers delivering 500-2,000 images per session, the built-in gallery removes the need for Pixieset, ShootProof, or Pic-Time as a separate subscription.


  • Gallery sharing on all plans
  • Client proofing and feedback
  • Layout and branding customization
  • Download controls per gallery
  • Storage limits vary by plan
  • Additional storage costs $10/month per 1TB

VS

HoneyBook

No native gallery feature. HoneyBook does not include gallery hosting or image proofing. Photographers using HoneyBook need a separate gallery platform like Pixieset ($15-38/month), ShootProof ($10-45/month), or Pic-Time ($15-40/month) to deliver final images. File sharing exists through the client portal for documents, contracts, and invoices, but there is no visual gallery experience for presenting creative work. For designers sharing mockups or videographers delivering final cuts, files attach to projects but without preview, proofing, or feedback features. The gap means most creative professionals using HoneyBook run at least one additional subscription for presenting finished work.


  • File attachments to projects
  • Document sharing through client portal
  • No gallery sharing feature
  • No image proofing or feedback
  • Requires separate gallery subscription
  • No visual presentation for creative work

Scheduling and calendar

Clients need to book sessions, consultations, or meetings. Does the platform handle scheduling with availability, time zones, and calendar sync, or is a separate booking tool required?

Bloom

Self-booking with calendar integration. Bloom includes scheduling on all plans with self-booking forms that clients use to reserve time slots. Calendar sync works with Google Calendar, and availability settings control when clients can book. The Starter plan limits self-booking to 1 form, while Standard and Plus plans support unlimited booking forms for different service types. The scheduling link can embed on an external website or share directly with clients. Time zone handling is automatic. The limitation: the Starter plan's single booking form means photographers offering multiple session types (headshots, weddings, family) need the $17/month Standard plan to create separate booking pages for each.


  • Self-booking forms on all plans
  • Google Calendar sync
  • Automatic time zone handling
  • Starter limited to 1 booking form
  • No Outlook or iCal sync

VS

HoneyBook

Scheduler with round-robin and session types. HoneyBook includes the scheduler on the Essentials plan ($49/month annual) and above. The scheduler supports multiple session types, buffer times between meetings, and calendar sync with Google Calendar and Outlook. Round-robin scheduling distributes bookings across team members on the Premium plan. The booking page is customizable with branding on Essentials+. The catch: the Starter plan ($29/month annual) does not include the scheduler, so the most affordable HoneyBook plan requires a separate scheduling tool like Calendly or Acuity. Platforms with built-in scheduling on every plan remove that limitation.


  • Multiple session types
  • Google Calendar and Outlook sync
  • Round-robin on Premium plan
  • Scheduler not included on Starter plan
  • Buffer time controls limited

Project management and task tracking

The contract is signed, and weeks of deliverables need to happen. Can the platform track tasks, deadlines, and progress without opening a separate project management app?

Bloom

Category-based workflow with task lists. Bloom organizes projects using a category-based system with color-coded statuses. Tasks sit at the top of the project view with projects listed on the left. The layout gives a quick overview of where each project stands. Due dates, notes, and basic task tracking help manage simple project phases. But there are no Kanban boards for visual workflow, no task dependencies, no subtasks, and no time tracking. For a 3-week brand shoot with multiple deliverable phases, the task list handles the basics. For a 3-month website project with design, development, and content phases that depend on each other, a tool like Plutio or Asana runs alongside.


  • Color-coded project statuses
  • Category-based workflow overview
  • Basic task lists with due dates
  • No Kanban boards
  • No task dependencies or subtasks
  • No time tracking

VS

HoneyBook

Pipeline tracking with limited task management. HoneyBook tracks projects through a pipeline view showing stages like inquiry, proposal sent, contract signed, and completed. The pipeline is useful for seeing where each client stands in the booking process. But task management is minimal: there are no assignable tasks, no due dates on individual deliverables, and no way to break a project into phases. HoneyBook tracks the client relationship, not tasks, deadlines, or deliverables. For anyone managing deliverables with deadlines, revisions, and approvals, project management happens in a separate app. Plutio tracks time at the task level and connects those hours directly to invoice line items.


  • Pipeline view for client stages
  • Project status tracking
  • No task management
  • No assignable deliverables
  • No time tracking
  • No Kanban boards or timelines

Client portal and branding

When clients log in to check project status, review documents, or pay invoices, whose brand do they see? Custom branding builds trust, especially for premium creative services.

Bloom

Client portal with branding on Standard+. Bloom includes a client portal where clients view contracts, invoices, questionnaires, and galleries in one place. The Starter plan shows Bloom branding ("Powered by Bloom"), while Standard and Plus plans remove third-party branding. Logo, colors, and fonts are customizable on paid plans. The portal URL still uses Bloom's domain rather than a custom domain, so clients see bloom.io in the address bar. For photographers positioning as premium brands, the portal branding works on Standard+ but the URL limitation is a gap. Custom domains for client portals require platforms like Plutio that support full white-labeling.


  • Client portal for all documents
  • Branding removal on Standard+
  • Logo and color customization
  • No custom domain for portal
  • Starter plan shows Bloom branding

VS

HoneyBook

Client portal with branding on Essentials+. HoneyBook's client portal gives clients access to smart files, invoices, contracts, and project communication. The Starter plan shows "Powered by HoneyBook" branding on all client-facing documents. The Essentials plan ($49/month annual) removes this branding and adds logo customization. The portal covers document access, but like Bloom, there is no custom domain option. The portal URL shows HoneyBook's domain. For agencies or studios where the client experience should reflect the brand entirely, both platforms fall short of true white-labeling. The branding removal at $49/month is a significant jump from Bloom's $17/month Standard plan that includes the same feature.


  • Client portal for documents and communication
  • Branding removal on Essentials+
  • No custom domain for portal
  • Starter shows HoneyBook branding
  • Branding removal costs $49/month

Skip the comparison?

Get proposals, projects, and billing in one app

Bloom and HoneyBook handle client intake. Plutio handles the entire workflow: proposals, Kanban boards, task-level time tracking, invoicing, and white-labeled client portals.

No credit card required

Plutio - Your entire business, one login away

Bloom vs HoneyBook vs Plutio: full feature comparison

See how all three tools compare on galleries, project management, time tracking, invoicing, and client portals

PRICING

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Plutio

198/199

Bloom

104/199

HoneyBook

83/199

Starting price

$19/month (Core plan)

$14/month (Starter plan, $7/month annual)

$36/month (Starter, $29/month annual)

Free plan

No free plan (14-day trial available)

No free plan (7-day trial)

No free plan (7-day trial)

Trial period

14-day free trial

7-day free trial

7-day trial + 60-day money-back guarantee

PROJECT MANAGEMENT

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Plutio

198/199

Bloom

104/199

HoneyBook

83/199

Manage projects and tasks

Fully flexible project and task setup you can shape to your workflow

Project tracker (focus on booking, limited task management)

Projects with task lists and pipeline

Project roles and permissions

Control exactly who can view or edit each part of a project

Team collaboration on Plus plan only

5 team roles with project access control

Multiple task boards

Unlimited boards to run parallel workflows in the same project

Single board view per project; focus on simple lists

You cannot use task boards

Embeddable project boards

Live project boards embedded into client portals or websites

No embeddable project boards

You cannot embed project views

Sharable project boards

Read-only public links for sharing progress without risk

Project access via client portal only

You can share projects via the client portal only

Project stages and milestones

Define custom project lifecycles for different types of work

No milestones supported (simple workflow steps only)

You can use pipeline stages, but they are predefined

Connected proposals, contracts, and invoices

Everything related stays connected to the project automatically

Connected lifecycle (contracts and invoices inside projects)

Integrated via Smart Files

Custom project data fields

Track, sort, filter, and report on custom project data

No custom project fields

Basic custom fields

Kanban boards

Drag-and-drop tasks across customizable columns

Drag-and-drop workflows act as Kanban boards

You cannot view tasks in a kanban board

Table view

Bulk-edit tasks like a spreadsheet

No task table view

You cannot view tasks in a table

List view

Clean task lists with clear hierarchy

Included

You can view projects in a list

Calendar view

See tasks and deadlines on a calendar

Included

You can see bookings on a calendar

Gantt view

Plan work visually with task order and dependencies

No native Gantt view

You cannot view work on a gantt chart

Subtasks

Break work down into multiple nested levels

No nested subtasks

You cannot split tasks into subtasks

Email to task

Turn emails into tasks without manual copying

No email-to-task

Not supported (email sync only)

Task comments

Keep discussions tied directly to each task

Built-in chat widget for client communication

You cannot comment on tasks

Task attachments

Store files directly on the task they belong to

Asset delivery via online galleries and project file sharing

You can share files, but not attach them to tasks

Task priorities

Define priority levels that fit your workflow

No task priorities

You cannot set task priorities

Task labels & color coding

Use unlimited labels to visually organize tasks

Custom lead statuses and workflow stages

You cannot label or color-code tasks

Multiple task assignees

Assign tasks to one or multiple teammates

Single assignee (focus on solo creative)

You cannot assign tasks to multiple people

Task templates

Reuse task-level structures across projects

Full project workflows can be templated and reused

You cannot reuse task templates

Task permissions

Control access at the individual task level

No task-level permissions

You cannot set permissions per task

Task dependencies

Prevent work from starting out of order

No task dependencies

You cannot link tasks together

Recurring tasks

Automate repeating work with flexible schedules

No recurring tasks

You cannot create recurring tasks

Custom task data fields

Add task-level fields for tracking custom details

No custom task fields

Basic custom fields

TIME TRACKING

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Plutio

198/199

Bloom

104/199

HoneyBook

83/199

Time tracking system

Easily track time using timers or manual entries

Time tracking is currently in development (Roadmap)

Basic time tracking (manual entry on desktop, stopwatch on mobile)

Task-level tracking

Log time directly against tasks and subtasks

Time tracking not yet available

Project-level only, no task-level tracking

Project-level tracking

See time spent per project and per client

Time tracking not yet available

Time tracked at project level

Billable time tracking

Clearly separate billable and non-billable time

Time tracking not yet available

Billable time tracking available

Billable time invoicing

Turn tracked time into invoices without extra steps

Time tracking not yet available

Invoice from time logs (desktop only)

Timesheet reports

View detailed time reports by task, project, or client

Time tracking not yet available

Basic time logs per project

Team timesheets

See how each team member tracks their time

Time tracking not yet available

Team members can log time on shared projects

PROPOSALS

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Plutio

198/199

Bloom

104/199

HoneyBook

83/199

Create and send proposals

Create proposals clients can review, approve, and sign in one flow

Integrated proposals with automatic contract linking

Smart files combine proposals and contracts

Drag-and-drop proposal builder

Create custom, branded proposals without layout limits or code

Professional, customizable proposal templates with branding

You can edit sections, not free drag-and-drop)

Reusable proposal templates

Reuse proven proposal layouts across clients

Reusable templates for different service types

You can use proposal templates

Real-time proposal analytics

See exactly when proposals are opened and reviewed

Basic status tracking (sent, viewed, accepted)

You can see when a proposal is viewed

Live messenger on proposals

Answer questions directly while clients review proposals

Built-in chat widget for client questions

You cannot chat inside proposals

Proposal flow automation

Move from proposal to contract, invoice, or booking automatically

Smooth flow from lead capture to booking and contract

Complete Smart Files flow

Convert proposal to invoice

Create invoices directly from approved proposals

Auto-generate invoices once a booking is confirmed

Accepted proposals create invoices

Packages and add-ons

Offer upsells and add-ons directly inside proposals

Define service packages and offer optional add-ons

You can offer packages and add-ons

Interactive pricing tables

Let clients choose options before approving

Static pricing with optional selections

Pricing updates dynamically

Dynamic data and variables

Auto-fill proposal content with client and project data

Automatic data merging for client and booking details

You can use smart fields

Expiration dates

Automatically expire proposals after a set date

No automated proposal expiration

You can set proposal expiry

PDF Export

Download as branded PDFs

Downloadable PDF versions for all documents

You can download proposal PDFs

Reusable content blocks

Create reusable proposal sections you can reuse on demand

No reusable content blocks

You can reuse proposal sections

Legally binding e-signatures

Collect secure electronic signatures on proposals

Integrated e-signatures for proposals and contracts

Clients can sign online

Custom proposal data fields

Create custom proposal data you can sort, filter, and report on

No custom proposal fields

Basic custom fields

CONTRACTS

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Plutio

198/199

Bloom

104/199

HoneyBook

83/199

Create and sign contracts

Create, send, and sign contracts in one continuous flow

Legally binding contracts built into the booking flow

Smart files combine contracts and invoices

Drag-and-drop contract builder

Create fully custom contracts with flexible layouts, no code or formatting limits

Template-based contract builder with visual editor

You cannot visually build contracts

Legally binding e-signatures

Collect secure signatures with audit trails and signer verification

Full e-signature support with audit trails

Contracts support legal e-signatures

Multi-signature / signees

Collect signatures from multiple people on the same contract

Support for multiple signers per document

You can collect multiple signatures, with fixed roles

Reusable contract templates

Reuse contract structures to create new agreements faster

Reusable contract templates included

You can use contract templates

Auto-reminders automation

Automatically follow up until contracts are signed

Automated follow-ups for unsigned contracts

You can send automatic reminders

Dynamic data/variables

Auto-fill contract content with client and project data

Auto-fill contract data with booking information

You can use smart fields in contracts

Contract automation triggers

Trigger automated workflows the moment a contract is signed

Automated invoice generation upon contract signature

Contracts can trigger workflows

View notifications

See when contracts are opened and reviewed

Real-time notifications for contract activity

You receive contract notifications

PDF download with signature certificate

Download signed contracts with official proof of signature

Download signed contracts in PDF format

You can download signed PDFs

Custom signer data fields

Collect structured signer information during signing

Standard signer fields (name and email)

You cannot customize signer fields

Custom contract data fields

Create custom contract data you can sort, filter, and report on

Basic custom fields for contact information

Basic custom fields

INVOICES & PAYMENTS

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Plutio

198/199

Bloom

104/199

HoneyBook

83/199

Create invoices and get paid

Send invoices and collect payments in one connected flow

Professional invoices with integrated payments

Invoices with instant online payments

Fully branded invoices

Match invoices to your brand with custom logos, colors, and layout

Customizable logos and brand colors on all invoices

You can brand invoices

Drag and drop invoice builder

Create custom invoice layouts visually without formatting limits

Visual editor based on fixed templates

Fixed themes (non-customizable layouts)

Customizable line items

Edit pricing, quantities, descriptions, and structure freely

Flexible line item management

You can edit line items

Item or invoice discounts

Apply discounts at the item or full invoice level

Automated and manual discount calculations

You can apply discounts

Customizable taxes

Create tax rules that match your location and use case

Custom tax group assignments

You can set tax rates

ACH payments

Accept bank transfers for lower-fee payments

Supported via Stripe and Bloom Payments

You can accept bank transfers

Stripe integration

Accept credit and debit cards instantly

Full Stripe integration with automated tracking

You can accept payments via Stripe

Square integration

Collect in-person payments when needed

Integrated Square payment processing

You cannot accept payments via Square

PayPal integration

Let clients pay using PayPal

Standard PayPal integration included

You cannot accept payments via PayPal

Flexible partial payments

Collect deposits and split payments across milestones

Retainers and split payment schedules

You can accept partial payments

Payment plans

Break invoices into scheduled installments

Automated payment schedules and installments

You can split invoices into payments

Automated recurring invoices

Automatically send invoices on a recurring schedule

Automated recurring billing for retainers

You can schedule payments, not subscriptions

Subscription management

Manage ongoing client subscriptions and billing

Subscription and retainer management tools

You cannot manage subscriptions

Automated payment reminders

Follow up automatically until invoices are paid

Automated follow-ups for overdue invoices

Payment reminders send automatically

Reusable invoice templates

Reuse invoice layouts without rebuilding each time

Save and reuse invoice structures

You can reuse invoice templates

Multiple currency support

Bill clients globally in their local currency

Manual currency selection per project

You can use one account currency only

Invoice automation triggers

Trigger automated workflows when invoices are sent or paid

Basic payment triggers in workflow automations

Contracts can trigger workflows

View notifications

See when invoices are opened and paid

Email and in-app notifications for invoice activity

You receive contract notifications

Built-in expense tracking

Track project-related costs alongside invoices

No native expense tracking features

You cannot track expenses

Invoice deposits

Collect upfront payments before work starts

Flexible deposit and retainer requests

You can request deposits

Auto-invoice billable time

Turn tracked time into invoices automatically

Not available (Time tracking is on roadmap)

There is no time to convert

Custom invoice data fields

Create custom invoice data you can sort, filter, and report on

Standard custom field support on invoices

Basic custom fields

INBOX

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Plutio

198/199

Bloom

104/199

HoneyBook

83/199

Centralized unified inbox

Manage email, chat, and messages from one shared inbox

Project-based messenger (no global unified inbox)

Messages and emails live in one inbox

Full email integration

Connect and manage all your email accounts in one place

Gmail and Outlook sync for project threads

You can sync your email

Embeddable live chat

Add real-time chat to your website and client portals

No native website live chat

You cannot add live chat to your site

Instant direct messages

Message teammates privately without leaving your workspace

Built-in messenger for clients and leads

You cannot DM teammates

Contextual project conversations

Keep conversations tied directly to the project they belong to

All messages tied directly to projects and leads

Messages are tied to projects

Team channels

Create shared spaces for team-wide discussions

No internal team communication channels

You cannot create team channels

Customized channels

Organize channels by team, topic, or workflow

No channel system

Channels are not supported

@mentions

Notify teammates instantly inside conversations

No @mentions in client messenger

You cannot mention teammates

Message read receipts

See when messages are read

See when client views messages and documents

You can see when clients read messages

File sharing in chat

Share files directly inside conversations

Direct asset sharing within the messenger

You can share files in messages

Shared email inbox

Collaborate on incoming emails as a team

No shared team email inbox

Team email is not shared

Inbox mobile app

Access and respond to messages on mobile

Mobile messenger app available

Mobile inbox available

Email reply to inbox

Reply from your email client and keep conversations synced

Email replies sync back to the project messenger

Email replies sync to conversations

FILES

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Plutio

198/199

Bloom

104/199

HoneyBook

83/199

Store and manage files

Keep all client and project files in one organized place

Centralized project asset and document management

Files exist per project only

Advanced folder organization

Organize files by project, client, or structure you choose

Project-level organization (no complex hierarchy)

Fixed themes (non-customizable layouts)

Folder permissions

Control who can view or edit folders

Granular control over portal asset visibility

Fixed themes (non-customizable layouts)

People folders

Group files by person when needed

No person-based file organization

Fixed themes (non-customizable layouts)

Project folders

Keep files scoped to each project

Automatic file grouping by project and lead

Fixed themes (non-customizable layouts)

In-app previews

Preview files instantly without downloading

Native image and document previews

Fixed themes (non-customizable layouts)

Custom file data fields

Capture file metadata you can sort and filter

No custom file fields

You can add custom fields

Built-in documents

Create and edit documents directly inside Plutio

No built-in document editor

Fixed themes (non-customizable layouts)

Comments on files and docs

Leave comments directly on files and documents

No file comments

Fixed themes (non-customizable layouts)

Bulk file actions

Move, tag, or manage many files at once

No bulk file actions

Fixed themes (non-customizable layouts)

Files search & filter

Find files quickly using search and filters

Basic search within projects

Fixed themes (non-customizable layouts)

External cloud sync

Sync files with Google Drive or Dropbox

No external cloud sync

Fixed themes (non-customizable layouts)

Secure sharing controls

Restrict access with permissions or passwords

Client portal access controls

Fixed themes (non-customizable layouts)

File sharing links

Share files externally with controlled access

Gallery delivery links for client review

Fixed themes (non-customizable layouts)

SCHEDULING

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Plutio

198/199

Bloom

104/199

HoneyBook

83/199

Schedule meetings

Let clients book meetings directly without back-and-forth emails

Integrated scheduler with lead capture forms

Scheduler with intake forms

Branded booking page

Build a fully branded, customizable booking system using a drag-and-drop editor

Customizable booking pages with brand colors

Branding options are limited

Advanced availability management

Define flexible availability rules applied automatically to bookings

Flexible scheduling windows and availability rules

You can control availability

Automatic buffer times

Add buffer time automatically between meetings

Automatic padding between booked sessions

You can add buffer times

Multiple meeting types

Create unlimited booking types with different rules and setups

Unlimited meeting types with custom rules

You can offer multiple session types

Calendar sync (Google/Outlook)

Two-way calendar sync that stays up to date automatically

Automatic two-way sync with major calendars

Fixed themes (non-customizable layouts)

Customizable booking confirmations

Fully customizable confirmation pages with no layout or branding limits

Customizable confirmation emails and pages

Confirmation customization is limited

Redirect after booking

Send bookers anywhere after scheduling, not just a fixed thank-you page

Redirect users to any URL after successful booking

You cannot redirect after booking

Booking automation triggers

Trigger automated workflows the moment a meeting is booked

Trigger automated workflows upon booking confirmation

Contracts can trigger workflows

Smart meeting reminders

Send automatic reminders without manual follow-ups

Automated email and SMS appointment reminders

Meeting reminders send automatically

Automatic timezone detection

Handle timezones automatically without manual adjustments

Automatic timezone detection on booking pages

Timezones adjust automatically

Paid appointments (Stripe/PayPal)

Collect payments during booking without extra steps

Collect payments at booking (Stripe, Square)

Fixed themes (non-customizable layouts)

Custom booking forms

Build booking forms with full control over questions and layout

Customizable intake questionnaires on booking

Booking forms are fixed

Minimum notice / daily booking limits

Set booking limits to control lead time and daily volume

Set custom lead times and daily meeting caps

You can set booking limits

Rescheduling and cancellation controls

Define flexible rules for rescheduling and cancellations

Self-service rescheduling and cancellation options

Clients can reschedule or cancel

AUTOMATION

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Plutio

198/199

Bloom

104/199

HoneyBook

83/199

Automated workflows builder

Build advanced workflows visually without code or rigid templates

Sequence-based workflows (no visual branching builder)

AI-powered workflow builder with branching

Trigger-based workflows

Start workflows from real events across projects, clients, and payments

Triggers for leads, bookings, projects, and payments

You can automate actions with workflows

Schedule-based workflows

Run workflows on schedules you control, not fixed intervals

Automated follow-up sequences on custom schedules

Workflows cannot repeat on a schedule

Multi-step workflows

Chain multiple actions into one continuous automation

Chain multiple automated actions in a sequence

Workflows can include multiple steps

True/False branching

Create conditional paths instead of one-size-fits-all flows

Linear sequences only (no conditional branching)

Branching exists, but options are limited

Delay-based actions

Add precise timing between steps, down to minutes or days

Add delays between sequence steps

You can delay workflow steps

Create & update records

Create, update, or move records automatically across the system

Limited to lead and project status updates

Creation actions are limited

Move & duplicate records

Reorganize work automatically without manual cleanup

Automated status transitions move leads through pipeline

Items cannot be duplicated automatically

Delete & archive records

Automatically archive or remove records based on rules

Manual archiving preferred for project security

Items cannot be deleted via automation

API calls (webhooks)

Trigger or receive real-time events from external systems

Zapier integration and outgoing webhooks supported

You cannot use APIs or webhooks

Send emails

Send automated emails tied to real workflow events

Automated email sequences with smart fields

Workflows can send emails

Post comments

Add notes or comments automatically where work happens

No automated comment posting

You cannot post comments via automation

Complete automation logs

See exactly what ran, when, and why

Basic sequence history and activity log

You cannot view automation logs

Auto-fill data/variables

Pass data between steps dynamically without manual mapping

Smart fields and tokens for dynamic data injection

You can use smart fields

Cross-entity connections

Run workflows that span projects, tasks, proposals, invoices, and more

Workflow triggers span leads, booking, and projects

Forms, bookings, and payments trigger workflows

FORMS

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Plutio

198/199

Bloom

104/199

HoneyBook

83/199

Create branded forms

Build fully branded forms that match your workflow and client experience

Professional, branded lead capture and intake forms

Questionnaires with limited styling

Drag-and-drop form builder

Design forms visually with full layout control, no code required

Visual form builder with custom field support

You cannot visually build contracts

Reusable form templates

Reuse form structures without rebuilding from scratch

Save and reuse common form structures

You cannot reuse form templates

Custom form data fields

Collect structured data you can sort, filter, and report on

Capture custom project and client data via forms

You can add custom fields

Smart conditional logic

Show or hide fields based on responses, not static forms

Static forms (no native conditional branching logic)

Fields cannot change based on answers

Instant email notifications

Get notified immediately when forms are submitted

Immediate email alerts for all form submissions

You can email on submission

Form automation triggers

Trigger automated workflows when a form is submitted

Submit forms to trigger project creation and sequences

Contracts can trigger workflows

Embed forms

Embed forms anywhere without layout restrictions

Easy embedding on any website or landing page

You can embed forms

Advanced field preferences

Control required, hidden, and default field behavior

Standard required/optional field settings

Field behavior is fixed

Comprehensive field types

Collect text, files, dates, selections, and more

Support for text, choice, date, and file types

Field types are limited

Form signature field

Collect legally binding signatures directly inside forms

Basic e-signatures (primarily via contract documents)

Forms can include signatures

File upload fields

Accept file uploads as part of form submissions

Allow clients to upload assets directly via forms

File uploads are limited

Redirect after submission

Send submitters to a custom next step, not a fixed thank-you page

Redirect to custom URL or thank-you page

You cannot redirect after submit

CRM

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Plutio

198/199

Bloom

104/199

HoneyBook

83/199

Manage clients and leads

Manage contacts and companies in one connected system

Integrated CRM for tracking leads and active projects

Pipeline with AI lead prioritization

Full company management

Track organizations, not just individual contacts

Contact-first organization (basic company grouping)

Companies exist, but contacts come first

Custom contact data fields

Collect and manage structured contact data you define

Add custom CRM fields for contacts and leads

You can add CRM fields

Complete activity timeline

See every interaction with a client in one place

Activity feed with project and message history

You can see full activity history

Contacts labeling and grouping

Organize contacts flexibly without rigid pipelines

Segment contacts by project type and lead status

You can tag and segment contacts

WIKI

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Plutio

198/199

Bloom

104/199

HoneyBook

83/199

Comprehensive knowledge base

Create an internal wiki for processes, docs, and guides

No native internal wiki or document builder

You cannot create an internal wiki

Beautiful rich text pages

Write structured, formatted content without complexity

No native rich-text page builder

Not supported (requires integration)

Unlimited nested pages

Build deep knowledge hierarchies without limits

No native nested page support

Not supported (requires integration)

Granular page permissions

Control exactly who can view or edit each page

No native knowledge base permissions

Not supported (requires integration)

DASHBOARDS

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Plutio

198/199

Bloom

104/199

HoneyBook

83/199

Custom dashboards and pages

Build dashboards around what matters to you, not fixed metrics

Fixed overview dashboard (not customizable)

HoneyBook does not have custom dashboards

Drag-and-drop dashboard builder

Design dashboards visually with full layout control

Fixed dashboard layout with preset widgets

Limited dashboard widgets

Charts widget

Visualize data with customizable charts

Basic financial and lead conversion charts

Basic charts only

Metrics widget

Track key numbers without manual reporting

Track key revenue and booking metrics

Basic metrics only

Goals widget

Monitor progress toward defined goals

No native goal tracking widget

Not supported (requires integration)

Notes widget

Add contextual notes directly to dashboards

No native dashboard notes widget

Not supported (requires integration)

Calendar widget

View upcoming events alongside work and metrics

Integrated calendar with project and booking events

Calendar on dashboard

Financial widgets

Track revenue and expenses in the same view

High-level revenue and invoice tracking

Revenue & invoice tracking

BRANDING

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Plutio

198/199

Bloom

104/199

HoneyBook

83/199

White-label and branding

Run the entire platform under your brand

Remove Bloom branding on the Premium plan

HoneyBook branding, not white-label

Custom interface theme

Apply your brand colors across the system

Fixed interface colors (no admin theming)

Color themes on Deliver+ (no Free plan theme customization)

Stylesheet customization

Fine-tune styling beyond basic theming

No custom CSS access for the interface

You cannot apply custom CSS

Custom login/signup pages

Use branded authentication pages instead of generic screens

Logo branding on fixed login structures

Login pages cannot be customized

Email branding

Send all system emails with your branding

Logo inclusion (no complex template customization)

You can brand outgoing emails

Custom brand fonts

Use your own fonts throughout the platform

No custom font upload support

You cannot use custom fonts

Custom brand logos

Replace all platform logos with your own

Add your logo to portal, documents, and emails

You can add your logo

Custom domain name

Run everything on your own domain

Connect a custom domain on the Premium plan

Not supported (requires integration)

Custom email SMTP

Send emails from your own email infrastructure

Standard integrated email delivery (no custom SMTP)

Not supported (requires integration)

Full workspace embedding

Embed Plutio directly into your website or product

No native option to embed the full workspace

Not supported (requires integration)

CUSTOMIZATION

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Plutio

198/199

Bloom

104/199

HoneyBook

83/199

Flexible workspace setup

Shape the platform to match how your business works

Fixed creative-focused project hierarchy

HoneyBook has fixed workspace

Main menu editor

Add, remove, or reorder navigation items freely

Fixed navigation (cannot rearrange main menu)

You cannot customize navigation

User-based menus

Show different navigation for different roles

Same menu structure for all user types

Menus are the same for all users

Custom user roles

Create role types beyond preset permissions

Limited preset roles (Admin, Member, Client)

You cannot define custom roles

Advanced user permissions

Control access at a granular level

Project and lead visibility controls

Permissions are not configurable

SSO / OAuth

Support enterprise-grade single sign-on

No enterprise-grade SSO support

You cannot use SSO

INTEGRATIONS

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Plutio

198/199

Bloom

104/199

HoneyBook

83/199

Connect with other tools

Integrate with external systems without lock-in

Zapier, Gmail, Outlook, and major payment gateways

Zapier only

Zapier integration

Connect to thousands of apps without custom code

Full Zapier connectivity with triggers and actions

You can connect HoneyBook to Zapier

Make.com integration

Build advanced automation scenarios visually

Possible via Zapier (no direct Make module)

You cannot connect via Make

Pabbly Connect

Connect services without usage-based limits

No native Pabbly Connect integration

You cannot connect via Pabbly

Full REST API access

Build custom integrations with full system access

No public REST API available for custom dev

You cannot access an API

Incoming & outgoing webhooks

Send and receive real-time events

Outgoing webhooks available via settings

You cannot use webhooks

PLATFORM

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Plutio

198/199

Bloom

104/199

HoneyBook

83/199

Mobile apps

Access your business from native mobile apps

Native iOS and Android companion apps

Full-featured iOS and Android apps

iOS app

Full-featured iPhone app

Native iPhone app for on-the-go management

You can use HoneyBook on iOS

Android app

Full-featured Android app

Native Android app with basic project features

You can use HoneyBook on Android

Mac desktop app

Native macOS app for desktop workflows

Web-based only (no native Mac desktop app)

There is no desktop app

Windows desktop app

Native Windows app for desktop workflows

Web-based only (no native Windows desktop app)

There is no desktop app

Bloom vs HoneyBook FAQ

Is Bloom or HoneyBook better for photographers?

Bloom fits photographers who need built-in gallery sharing with proofing and download controls. Bloom's gallery feature removes the need for a separate platform like Pixieset or ShootProof, saving $10-40/month. HoneyBook has no gallery feature, so photographers must add a separate gallery subscription.

How much does Bloom cost compared to HoneyBook?

Bloom Standard costs $17/month (annual) with unlimited projects, galleries, scheduling, and branding removal. HoneyBook Starter costs $29/month (annual) but excludes scheduling and automations. HoneyBook Essentials at $49/month (annual) is the closest feature match to Bloom Standard, making Bloom 65% cheaper for comparable features.

Does HoneyBook have gallery sharing?

No. HoneyBook does not include gallery sharing or image proofing. Photographers on HoneyBook need a separate gallery platform like Pixieset ($15-38/month), ShootProof ($10-45/month), or Pic-Time ($15-40/month) to present and send final images to clients.

What are HoneyBook smart files?

HoneyBook smart files combine proposals, contracts, and invoices into a single interactive document. Clients review the proposal, select packages, sign the contract, and pay the deposit without switching between separate documents. Smart files are available on all HoneyBook plans.

Does Bloom charge transaction fees?

Bloom Starter charges a 1.5% platform fee on top of payment processor fees (Stripe or Square). Standard and Plus plans have no additional platform transaction fee. On a $5,000 invoice, the Starter plan adds $75 in Bloom fees beyond the standard processing charges.

Can I white-label Bloom or HoneyBook?

Neither platform offers full white-labeling. Bloom Standard removes "Powered by Bloom" branding for $17/month (annual). HoneyBook Essentials removes "Powered by HoneyBook" for $49/month (annual). Neither supports custom domains for the client portal. If full white-labeling matters, platforms like Plutio support custom domains and complete brand removal.

Does Bloom or HoneyBook have project management?

Both have basic tracking. Bloom uses color-coded category workflows with task lists. HoneyBook uses a pipeline view for client stages. Neither has Kanban boards, Gantt charts, subtasks, task dependencies, or time tracking. For multi-phase projects, most users run Trello or Asana alongside, or use platforms like Plutio with built-in Kanban boards.

Does HoneyBook include scheduling on all plans?

No. HoneyBook's scheduler is only available on the Essentials plan ($49/month annual) and above. The Starter plan ($29/month annual) does not include scheduling, so users on that plan need a separate booking tool like Calendly or Acuity. Bloom includes scheduling on all plans, though the Starter plan is limited to 1 booking form.

Which has better automations, Bloom or HoneyBook?

HoneyBook has more automation features. The Essentials plan includes workflow automations with triggers for follow-ups, reminders, and status changes. Bloom has email automations on all plans but fewer trigger options and no conditional logic. For businesses handling 20+ inquiries per month, HoneyBook's automations reduce more manual follow-up work.

Can I migrate from Bloom to HoneyBook or vice versa?

Migration requires manual work. Neither platform has a direct import from the other. Client lists can be exported as CSV and imported. Contracts, proposals, galleries, and project data need to be recreated manually. Expect to spend a weekend migrating and testing before going live with the new platform.

Does Bloom or HoneyBook have time tracking?

Neither platform includes time tracking. Consultants, coaches, and anyone billing hourly need a separate timer app like Toggl or Clockify. Tracked hours then have to be manually copied into invoices. Platforms with built-in time tracking connect task-level hours directly to invoice line items.

Is HoneyBook worth the higher price?

HoneyBook costs more than Bloom at every tier. For photographers, Bloom includes galleries while HoneyBook does not, so HoneyBook users pay $10-40/month extra for a separate gallery tool. For event planners, HoneyBook includes automations and smart files that Bloom lacks, but the Essentials plan at $49/month is where those features unlock. The Essentials plan ($49/month annual) is where most HoneyBook users land once they need scheduling and automations.

Did HoneyBook raise prices in 2025?

Yes. On February 4, 2025, HoneyBook updated pricing for all three plans. Some existing users saw increases of up to 89% depending on their previous plan. Existing members received 20% off the new rates for one year as a transition discount. The current prices are Starter $29/month, Essentials $49/month, and Premium $109/month (all annual billing).

What if neither Bloom nor HoneyBook fits my workflow?

If both platforms leave gaps in project completion, time tracking, or team collaboration, look at all-in-one platforms that cover the complete client lifecycle. Key features to prioritize: Kanban boards, task-level time tracking, white-labeled client portals, and no per-user fees. Plutio is one example that covers all of these, and the comparison table on this page shows how each platform stacks up feature by feature.

Does Bloom have a mobile app?

Bloom has an iOS mobile app that covers core features including messaging, invoicing, scheduling, and project management. The app handles on-location tasks like responding to inquiries and sending invoices between shoots. HoneyBook also has mobile apps for iOS and Android, but users report that the mobile experience lacks several desktop features, including full email editing and reporting capabilities.

The multi-tool stack adds up

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