ClickUp vs Asana pricing breakdown
Both tools use per-seat pricing that scales with team size. Here is how the costs compare for 2026.
ClickUp Pricing (2026)
- Free: 100MB storage, unlimited tasks, limited features. No time tracking, no Gantt charts, no automations. Suitable for solo testing only.
- Unlimited ($7/user/mo): Unlimited storage, Gantt charts, time tracking, integrations, and 100 automations per month. Most popular for small teams of 2-10 people.
- Business ($12/user/mo): Adds Google SSO, dashboards, workload management, sprint reporting, and unlimited automations. The go-to plan for agencies and growing teams.
- Enterprise: Custom pricing. White-labeling, advanced permissions, HIPAA compliance, and dedicated success manager. Requires annual contract.
Asana Pricing (2026)
- Personal (Free): Up to 10 teammates, basic list and board views, no timeline, no dependencies, no custom fields.
- Starter ($10.99/user/mo): Timeline view, workflow builder, custom fields, forms, and 250 automations per month. Minimum viable plan for most teams.
- Advanced ($24.99/user/mo): Portfolios, workload management, advanced reporting, goals, and approvals. Required for cross-team multi-project oversight.
- Enterprise: Custom pricing. SAML SSO, advanced audit logs, custom branding, data export API, and dedicated support.
The real cost comparison
A 10-person team comparing options:
- ClickUp Business: $120/month for project management with time tracking
- Asana Advanced: $250/month for project management without time tracking
- Add time tracking: +$80-150/month for a third-party tool like Harvest or Toggl
- Add invoicing: +$100-200/month for billing software like QuickBooks or FreshBooks
- Add proposals and contracts: +$50-100/month for PandaDoc or DocuSign
- Total stack cost: $250-600/month for the full client workflow
All-in-one platforms like Plutio start at $19/month for solo users and $49/month for teams, including projects, time tracking, invoicing, proposals, and client portals in one subscription. The cost difference grows significantly as team size increases, since Plutio uses flat-rate pricing rather than per-seat billing, meaning a 10-person team pays the same as a 3-person team on the same plan.
Which tool is better for your team type?
Choosing between ClickUp and Asana depends on whether you value feature density or interface clarity, and whether your workflow stops at task management or extends to client billing.
Marketing agencies
Neither tool handles client billing. ClickUp's docs and whiteboards are useful for creative briefs and internal collaboration. Asana's portfolios help manage multiple client accounts from a single dashboard. But when the creative work ends and billing begins, both tools stop. You still need a proposal tool, a contract tool, and an invoicing tool for every client engagement.
Software teams
Both work for sprint planning. ClickUp includes sprint points, velocity tracking, and burndown charts natively. Asana's timeline view maps dependencies across tasks and sprints. For teams that only need internal task coordination, either tool covers the basics. The difference is that ClickUp costs $7/user/month with more features, while Asana costs $10.99/user/month with a cleaner layout.
Freelancers and consultants
Neither is ideal. Both lack invoicing, proposals, and client portals. A freelancer using ClickUp still needs Harvest for time tracking exports, QuickBooks for invoicing, and DocuSign for contracts. The extra tools add $30-60/month in subscriptions on top of the project management tool, plus the time spent copying data between apps.
Enterprise teams
Asana has a cleaner interface and more admin controls, but it costs $24.99/user/month at the Advanced tier and still has no native time tracking. ClickUp offers more features at $12/user/month on the Business plan, but the interface requires more training and onboarding time. For a 50-person team, the annual cost difference between the two is $7,800 (ClickUp Business at $7,200/year vs Asana Advanced at $15,000/year).
If you run a client services business and need to track time, create proposals, and invoice from one app, look at Plutio instead.
What both tools are missing
ClickUp and Asana both focus on internal coordination, but they share a few critical architectural gaps that can slow down a client-service business.
Time tracking that doesn't connect to billing
ClickUp tracks time at the task level, but that data stays in ClickUp. There is no way to select a project's time logs and generate an invoice from them. You have to export a CSV, open your invoicing app, and manually enter each line item. Asana doesn't track time at all, so you need a third-party tool to capture hours before you can even start the export process. For a team billing 10 clients a month, that manual transfer adds 3-5 hours of admin work every billing cycle.
Proposals, contracts, and payments
The entire sales-to-billing cycle happens outside of these tools. A typical agency workflow requires PandaDoc or Better Proposals for proposals ($19-49/mo), DocuSign or HelloSign for e-signatures ($10-25/mo), and QuickBooks or FreshBooks for invoicing ($15-55/mo). Because these systems don't share data, you're stuck copying client names, project details, and line items between apps just to move a project from signed contract to paid invoice.
No client-facing dashboards
Both tools let you invite guests, but neither provides a branded portal where clients log in under your domain, see their project status, approve deliverables, and pay invoices. Agencies that want a professional client experience end up adding yet another tool, like a dedicated client portal app or a custom-built dashboard, to fill the gap. For teams running 10+ active clients, managing guest permissions across both ClickUp or Asana and a separate portal tool becomes its own administrative burden.
What users do when neither tool is enough
When ClickUp or Asana cannot handle the full workflow, users either build a multi-tool stack or switch to a platform designed for the complete client lifecycle.
The multi-tool stack approach
Most teams start by adding tools around their project manager: Harvest or Toggl for time tracking ($8-15/user/mo), PandaDoc for proposals ($19-49/mo), DocuSign for contracts ($10-25/mo), and QuickBooks for invoicing ($15-55/mo). The stack works, but each tool has its own login, its own billing cycle, and its own data format. Moving a project from proposal to invoice means copying client names, project details, hourly rates, and line items across 3-4 apps. Nothing syncs automatically, so a missed detail or typo in one tool doesn't get caught until the client questions the invoice.
The one-platform alternative
All-in-one platforms exist that handle task management, time tracking, proposals, and invoicing in a single system. Plutio is one platform that covers the complete workflow. Tasks live in Kanban boards or list views. Time tracking happens at the task level: click Start, do the work, click Stop. When the project ends, tracked hours convert to invoice line items with one click. Proposals use drag-and-drop templates that can include pricing tables, and signed contracts trigger project creation automatically. Clients access a portal under your domain to check status, approve work, and pay invoices directly. The entire workflow, from first proposal to final payment, happens in one system with no data copying between apps.
Final verdict: ClickUp vs Asana
ClickUp offers more features at a lower price, including time tracking, docs, whiteboards, and goals in one platform. The $7/user/month Unlimited plan covers most small team needs, and the $12/user/month Business plan adds dashboards and sprint reporting. But the interface can overwhelm new users (expect about a week of onboarding), and there is no path to invoicing clients. Time logs stay inside ClickUp with no way to generate an invoice from tracked hours. Score: 7.6/10
Asana provides a cleaner experience with portfolio management for large teams. The workflow builder and timeline view help coordinate cross-team projects. But Asana costs more per seat ($10.99-24.99/user/month) and lacks native time tracking entirely. Every billable hour requires a third-party tool at an additional cost. Score: 7.4/10
Neither tool completes the client lifecycle. Both stop at project management. If you need to track hours, create proposals, sign contracts, and invoice clients from one platform, neither ClickUp nor Asana will get you there without adding 3-4 external tools at an additional $50-150/month in subscriptions, plus the time spent copying client data between disconnected apps. Plutio starts at $19/month and covers tasks, time tracking, proposals, contracts, invoicing, and client portals in one subscription with flat-rate pricing instead of per-seat billing.
Research & Sources
The ClickUp vs Asana comparison is based on direct hands-on testing, official documentation review, and analysis of user feedback across major platforms. All data verified January 2026.
Research methodology
Both tools were evaluated through active paid accounts on the Business (ClickUp) and Advanced (Asana) plans over a 30-day testing period. Pricing was verified directly on each platform's official pricing page. Feature availability was confirmed through official help documentation, in-app testing, and support chat conversations. User sentiment was analyzed from 1,000+ reviews across G2, Capterra, and TrustRadius, with a focus on reviews from freelancers, agencies, and small teams.
Platform ratings (January 2026)
- ClickUp: 4.7/5 on G2 (9,000+ reviews). Most praised: feature range, customization, and value for price. Most criticized: interface complexity, slow performance with large workspaces, and learning curve.
- Asana: 4.3/5 on G2 (10,000+ reviews). Most praised: timeline view, dependency management, and onboarding speed. Most criticized: pricing at scale, limited customization, and no native time tracking.
- Plutio: 4.6/5 on G2 (200+ reviews). Most praised: all-in-one coverage from proposals to invoicing. Most noted limitation: smaller user community compared to ClickUp and Asana.
What we did not test
Enterprise plans for both tools require custom pricing and direct sales contact. Enterprise-specific features like SAML SSO, advanced audit logs, and custom data residency were not tested. Mobile app performance was evaluated on iOS only. Integration testing with third-party tools (Harvest, Toggl, QuickBooks) was performed through official marketplace integrations.
If you find any inaccuracies or outdated pricing information, please let us know.
