TLDR (Summary)
The best invoicing software for video producers is Plutio ($19/month).
Video producers need invoicing that handles deposits, milestones, and final payment with professional presentation. Plutio creates production invoices connected to contracts and project workflows.
Video producers using structured invoicing maintain healthy cash flow through consistent billing throughout production.
For additional strategies, read our freelance pricing guide.
What is invoicing software for video producers?
Invoicing software for video producers is software that handles billing and payment collection, tracks status, sends automated notifications, and connects invoicing directly to productions.
The distinction matters: basic tools handle one function in isolation, while video producers-focused invoicing software combines multiple functions while connecting to project management, clients communication, and workflow automation.
What video producers invoicing software actually does
Core functions include creating branded templates with your logo and colors, setting up recurring workflows for retainer clients, converting tracked work into billable items, handling different productions types, sending automated reminders at intervals you choose, and providing clients with a branded portal. Advanced platforms add workflow automation where completed steps automatically trigger the next action.
Standalone invoicing vs integrated platforms
standalone applications, accounting software, Legacy invoicing apps handle invoicing as an isolated function. You enter client details manually, create items from scratch, and track status in a separate system from your productions. Integrated platforms like Plutio connect invoicing with proposals, contracts, projects, time tracking, and clients communication. When you finish a production, Plutio already knows the scope, the tracked hours, and the client's history.
What makes video producers invoicing different
Video Producers face unique scenarios that generic invoicing software struggles with: milestone billing; retainers; hourly projects; and productions scope that can shift mid-engagement. Without invoicing that connects to productions status, the process becomes disconnected from the work itself.
Video Producers productions also range dramatically in value. A small production and a large one both need invoicing, but the structure, schedule, and follow-up sequence differ completely. Invoicing software built for video producers handles these variations through templates rather than manual setup each time.
When invoicing connects to projects, contracts, and time tracking, the manual copying between apps disappears. Changes update everywhere automatically, and invoicing reflects what actually happened instead of what you remember to enter.
Why video producers need invoicing software
Video Producers who grow beyond a handful of active clients face a compounding problem: every new client adds admin work that does not scale, and automated invoicing and payment reminders is where that admin tends to pile up.
Lead tracking, quoting, billing, payment follow-ups, and clients communication multiply with each engagement. Without a system that connects these functions, details fall through cracks, invoicing tasks accumulate during busy productions phases, and Spending evenings catching up on admin instead of resting or doing video production.
The late payments problem
According to industry research, 36% goes. For video producers specifically, that means 10-15 hours per week spent on non-billable tasks: late payments, manual invoice creation, payment tracking, and responding to clients questions.
If you bill at $75/hour, those 10 hours of admin represent $750/week of potential billable time. That's over $3,000/month in opportunity cost, not counting the mental energy spent on context switching between video production and administrative tasks.
The fragmentation problem
You producers stack 4-7 disconnected tools: editing software, storage systems, project tools, and email for client communication. Each tool handles one function, but none share data automatically.
Automated reports create daily friction: logging into multiple platforms to piece together a client's history, copying details from one system to another, manually cross-referencing entries with project scope, and hoping that the terms you quoted match what you're actually delivering. The cognitive admin work adds up, and the risk of errors increases with every manual handoff.
The manual invoice creation epidemic
Manual invoice creation affects nearly every video producer at some point. According to research, 50-70% late, with the average invoice paid 20 days.
The issue compounds because video producers often work on multiple productions with different schedules. Manual tracking across spreadsheets or disconnected tools leads to missed tasks, forgotten follow-ups, and opportunities left on the table.
The scaling tipping point
You producers hit a threshold around 8-12 active clients where the manual approach breaks down. At this point, you're either spending more time on admin than video production, or you're dropping balls. Tasks go out late, follow-ups get missed, and you start turning down good work because you can't imagine adding more complexity to an already chaotic system.
Connected invoicing software absorbs the admin work that would otherwise scale linearly with each new client. Plutio handles routine invoicing tasks, tracking, and follow-ups automatically, leaving video producers to focus on the work that actually generates revenue.
Invoicing features video producers need
The essential invoicing features for video producers connect billing and payment collection with productions delivery, time tracking, and clients communication while handling the unique patterns that video production requires.
Core invoicing features
- Custom templates: Add your logo, brand colors, typography, and terms. Create different templates for milestone billing, retainers, hourly projects. Set up once and apply with one click.
- Multiple payment methods: Accept credit cards through Stripe (2.9% + $0.30 per transaction), bank transfers via ACH (typically 0.8%), or PayPal. Offering multiple options increases completion speed.
- Automated reminders: Configure reminders before due dates, on due dates, and after. Follow-ups send automatically without you drafting messages or remembering to check status.
- Recurring automation: Schedule recurring tasks for retainer clients that send automatically on set dates. Pair with automation to complete without either party taking action.
- Time-to-billing conversion: Select tracked time entries from productions and convert directly to billable items. No copying hours from a time tracker. The description, duration, and rate pull automatically.
- Expense tracking: Log productions expenses with receipts attached. Add to clients billing at cost or with markup (common practice is 10-15%).
Video Producers-specific features
- Deposit collection: Request upfront payment before work begins. Industry standard is 25-50% deposit. Plutio should connect deposits to final billing automatically.
- Milestone billing: Split productions payment across phases. Each milestone triggers its own action when you mark that phase complete.
- Revision tracking: When scope expands beyond contracted revisions, the billing should reflect additional work. Connect revision logs to billing so extra rounds generate accurate charges.
- Proposal-to-project flow: When a client accepts a proposal, the schedule should generate automatically based on the payment terms defined.
Platform features that multiply value
- White-label branding: Custom domain, logo, colors, and fonts. All clients-facing communications show your brand. clients never see the software vendor's name.
- Unified inbox: All clients messages, productions comments, and notifications arrive in one place. Reply without switching to email. Conversation history stays attached for context.
- Permissions: Control who sees what. Contractors see only their assigned work. clients see their portal, not your internal notes or margins.
- Customizable navigation: Rename menu items to match how you talk about your work. Hide features you don't use to reduce clutter.
- Mobile apps: iOS and Android apps for full functionality on the go. Work from anywhere with the same capabilities as desktop.
- Automations: Create rules that trigger actions without your involvement. Set up once, runs continuously.
The deciding factor for video producers is integration depth. Invoicing software that connects with proposals, contracts, projects, time tracking, and clients communication eliminates the duplicate data entry that consumes hours every week.
Invoicing software pricing for video producers
Invoicing software for video producers typically costs $15-60 per month for separate tools, with the actual cost depending on feature depth, team size, and whether you need additional tools for a complete workflow.
What video producers typically pay for stacked tools
You producers piece together multiple subscriptions to cover their needs. A typical stack includes:
- Invoicing software: Standard billing software ($17-55/month), accounting software ($30-90/month), Legacy invoicing apps (Free)
- Project management: General project client management software ($10.99-24.99/month), Legacy collaboration tools ($15/month), note-taking software ($8-15/month)
- Contract signing: e-signature software ($10-25/month), HelloSign ($15-25/month)
- Scheduling: scheduling software ($10-16/month), a scheduling app ($16-45/month)
- clients communication: Often email + Slack ($12.50/month)
Combined, this stack costs $75-200/month before counting the time lost switching between disconnected tools and the cognitive admin work of maintaining separate logins, data, and workflows.
Plutio pricing (January 2026)
- Core: $19/month: Up to 9 active clients, unlimited productions, proposals, contracts, invoicing, time tracking, clients portal, white-label branding, automations, and mobile apps.
- Pro: $49/month: Unlimited clients, 30 team contributors, advanced permissions, priority support, API access, and custom integrations.
Both plans include the full suite of features: proposals, contracts, invoicing, projects, time tracking, scheduling, clients portals, and communication. There are no feature gates that lock invoicing behind higher tiers.
The ROI calculation for video producers
If you currently spend $120/month on separate tools and 10 hours/week on admin that could be automated, the math looks like this:
- Tool savings: $120/month to $19/month = $101/month saved
- Time recovered: 10 hours/week at $75/hour = $750/week in potential billable time
- Monthly impact: $101 direct savings + up to $3,000 in recovered billable capacity
Even if you only convert 2 of those 10 hours into actual billable work, that's $600/month in additional revenue, paid for by a $19 subscription.
Hidden costs to consider
- Payment processing fees: Stripe charges 2.9% + $0.30 per transaction. PayPal charges 2.9% + $0.30. Bank transfers via ACH typically cost 0.8%. The invoicing software doesn't change these fees, but integrated platforms make it easier to offer multiple payment options.
- Learning curve: Switching tools has a time cost. Budget 2-4 hours for initial setup and 2-3 weeks to reach full comfort.
- Annual vs monthly: You offer 15-20% discount for annual billing. Plutio's annual plan works out to about $15/month.
When comparing invoicing software, add up what you currently pay for all the tools you'd replace. If stacked subscriptions exceed $50/month and Spending hours on manual data transfer between apps, brought together platforms typically offer both cost savings and time recovery.
Why Plutio is the best invoicing for video producers
Plutio handles invoicing as part of a complete platform where proposals, contracts, projects, time tracking, and clients communication work together rather than as separate tools that need manual connection.
Complete workflow integration
When a client accepts your proposal, Plutio can automatically create the project, set up the invoicing schedule based on milestone payments, and prepare the contract for signing. When they sign, setup tasks generate. When you track time on video production, those hours attach to the project. When a milestone completes, the action triggers. Every step connects to the next without copying data between systems.
White-label everything
Use your own domain (clients.yourstudio.com instead of plutio.com/yourusername). Upload your logo, set your brand colors and typography. Every client-facing touchpoint shows your brand: proposals, contracts, invoices, portals, emails, receipts. clients never see "Plutio" or any indication you're using third-party software. Professional presentation matters for video producers because brand perception affects perceived value and justifies premium pricing.
Unified inbox for all clients communication
When a client messages about a production, responds to a proposal, approves work, or asks about billing, the message appears in one inbox. Reply directly without opening email. The conversation history stays attached to that client's record, so months later when they return, you have full context.
Granular permissions
Control exactly who sees what at the level that makes sense for your business. Contractors see only their assigned work. clients see their portal and documents. Neither sees your internal notes, profit margins, or other clients data.
No-code automations
Create rules that trigger actions without your involvement. Common video producers automations include: send reminders before due dates, notify you when a client views a proposal, create follow-up tasks when items are overdue, send welcome emails when contracts are signed. Set up once during initial configuration, runs continuously without attention.
Native integrations for video producers workflows
Connect Stripe and PayPal for payments with no additional configuration. Sync Google Calendar or Outlook for scheduling. Add Zoom links to booked calls automatically. Push financial data to accounting software or Leading bookkeeping tools for accounting. Use Zapier to connect 3,000+ other apps. Plutio handles the core workflow while integrating with specialized tools where deeper functionality is needed.
Everything runs from one app with your branding, your terminology, and your workflow logic. Instead of switching between 5-8 different tools to manage one client, you operate from a single platform designed to handle the complete service business lifecycle.
How to set up invoicing in Plutio
Setting up invoicing in Plutio takes 2-4 hours for initial configuration, then 5-15 minutes per client after your templates, rates, and integrations are in place.
Step 1: Configure default settings (30 mins)
Set your default hourly rate, standard payment terms (Net-15, Net-30), preferred currency, and tax settings. These defaults apply automatically unless overridden for specific clients. Consider setting your deposit requirement (25-50% is standard) and late fee policy (1-1.5% monthly is common).
Step 2: Create templates (1-2 hours)
Build 3-5 templates covering your common productions types. For video producers, recommended templates include:
- Full production package: 50% deposit, milestone payments, final on delivery. Includes scope for complete video production.
- Quick production: Simpler structure for smaller engagements.
- Monthly retainer: Automatic monthly billing. Specify included scope and how out-of-scope requests are handled.
- Rush production: Standard templates modified with 25-50% rate increase and expedited timeline.
Step 3: Connect payment processing (20 mins)
Link Stripe and/or PayPal to accept online payments. Both take 2.9% + $0.30 per transaction. Consider offering ACH bank transfer (typically 0.8%) for larger amounts. Test each payment method before using with clients.
Step 4: Set up integrations (30 mins)
Connect your calendar (Google Calendar or Outlook) for scheduling, your accounting software (accounting software or Leading bookkeeping tools) for financial sync. If you have specialized needs, explore Zapier for additional connections.
Step 5: Import existing clients (30 mins)
Upload existing clients data via CSV export from your current system. Plutio maps common fields automatically. For active clients, create their productions records. For historical data, decide how much to migrate vs. archive.
Step 6: Test with one real production
Run through the complete workflow with an actual client rather than a test account. Create the proposal, convert to production, track time, generate billing, send it, and confirm receipt. Real interaction reveals friction that test scenarios miss.
Common setup mistakes to avoid
- Over-customizing too early: Start with minimal templates and refine based on actual use rather than imagining every possible scenario upfront.
- Ignoring mobile: Download the mobile apps during setup and test key workflows.
- Skipping automation setup: Reminders and notifications save significant time. Configure these during initial setup.
Build templates for the 80% cases that cover most of your productions. Handle the other 20% by customizing the closest template per situation rather than trying to create templates for every possible scenario.
Invoice structures for video producers
Different productions types require different invoicing approaches, and the most efficient method is building templates for each common scenario so you can apply proven structures with one click rather than rebuilding from scratch.
Recommended invoicing templates for video producers
- Full production package: For complete scope productions (typically $5,000-25,000). Structure: 50% deposit on signing, 25% at first milestone, 25% on final delivery. Scope includes all video production deliverables. Include revision limits (typically 2-3 rounds) and specify what constitutes a revision vs. scope change.
- Quick production: For smaller productions ($500-3,000). Structure: 50% deposit, 50% on delivery. Simpler scope with defined deliverables. Works for clients with straightforward needs.
- Retainer: For ongoing clients relationships ($1,500-5,000/month). Structure: automatic monthly billing on a set date. Specify included hours, scope of work covered, and how out-of-scope requests are handled.
- Rush production: For expedited timelines. Use the appropriate base template with 25-50% rate increase and compressed milestone schedule. Document the rush fee clearly so clients understand the pricing difference.
Template naming proven methods
Use clear, descriptive names that help you fast identify the right template: "Full Production Package" rather than "Template 1". Include production type and scope level. Add notes about when to use each template so future-you (or team members) can select appropriately.
Template components to standardize
- Payment structure: Deposit percentage, milestone schedule, final payment timing
- Scope definition: What's included, what's excluded, revision limits
- Terms: Payment due dates (Net-15, Net-30), late fees, cancellation clause
- the work: File formats, sizes, handoff method
- Line items: Pre-configured service descriptions with your standard rates
When to customize vs. create new templates
Start with templates that cover your 80% cases. When a production doesn't fit, customize the closest template rather than creating a new one from scratch. Only create new templates when you encounter a genuinely new production type that you expect to repeat. Too many templates creates decision paralysis; too few means excessive customization per production.
The specificity of each template determines how often manual adjustments happen later. Detailed templates with clear scope, payment milestones, and the work prevent the repetitive customization that wastes time on every new production.
Client portals for video producers: invoice access
A client portal gives your video producers clients one branded location to view productions status, access documents, approve the work, pay invoices, and communicate without emailing you for every update.
What clients see in their portal
The portal displays everything relevant to that client's engagement: active productions with current status, pending proposals waiting for approval, contracts requiring signature, outstanding invoices with payment buttons, completed invoices and payment receipts, shared files and the work, and message history with your team. clients log in with their email address and see only their own data, never other clients' information.
Why portals matter for video producers workflows
Video Producers typically manage 8-20 active productions simultaneously. Without a portal, each client emails when they have questions: "Where's the document I need to sign?", "Can you resend the invoice?", "What's the production status?", "Did you receive my payment?". These questions interrupt your video production and add up across many clients.
With a portal, clients answer these questions themselves. You send the portal link once during setup, and they access everything from there. Self-service access typically reduces "where is it?" emails by 70-80%, freeing you to focus on billable video production instead of administrative responses.
White-label portal branding
The portal displays your brand, not the software vendor's. Use your own domain (clients.yourstudio.com), upload your logo, apply your brand colors and typography. clients experience a direct extension of your business rather than logging into third-party software. Professional presentation matters for video producers because brand perception directly affects perceived value and willingness to pay premium rates.
Controlling clients visibility
Configure exactly what clients can see at the global, production, or individual level:
- Full transparency: Show everything including production tasks, time tracking, all documents, complete message history
- Document-focused: Show contracts, invoices, and the work. Hide internal tasks and time tracking
- Minimal: Show only invoices and payment options. Keep production details private
Different productions types may warrant different visibility settings. A retainer client might see more detail about ongoing work, while a one-off production might only need invoice access.
The portal transforms clients communication from reactive (responding to requests) to proactive (providing access). clients get what they need instantly, and you reclaim the time previously spent on administrative email responses.
How to migrate invoicing to Plutio
Migration from another invoicing software typically takes 3-5 hours of active work spread over a weekend, with the best time to switch being between productions rather than mid-delivery when you have active clients commitments.
Step 1: Export from your current tool
You software provides CSV export for clients data and document archives. Here's what to export from common tools:
- Standard billing software: Export clients and productions data from Settings or Reports. Download important documents manually.
- accounting software: Export contacts and history from Reports section. Download transaction history for reference.
- Legacy invoicing apps: Export clients list and productions data. Use the data export feature for complete records.
Step 2: Build templates in Plutio (2-3 hours)
Use your exported content as reference to create new templates. Start with the production type you use most frequently. Recreate 2-3 core templates initially rather than trying to migrate every document you've ever created. Focus on forward-looking workflows, not historical archives.
Step 3: Set up integrations (30 mins)
Connect payment processing (Stripe, PayPal), calendar sync (Google Calendar, Outlook), and accounting software (accounting software, Leading bookkeeping tools). Test each integration with a sample transaction to make sure data flows correctly before relying on it for real clients work.
Step 4: Import clients data (30 mins)
Upload your clients CSV to Plutio. Map fields appropriately (name, email, company, phone, address). For active clients with ongoing productions, create their records. For historical clients you may never work with again, consider whether import is necessary.
Step 5: Run parallel for new work
Use Plutio for all new clients engagements while keeping the old system active for productions already in progress. Running parallel avoids the complexity of migrating mid-production work and gives you time to learn the new system on fresh productions. As active productions on the old system complete, those clients transition to Plutio for future work.
Step 6: Phase out the old tool
Once all active productions on your old system complete (typically 30-60 days), cancel that subscription. Maintain read-only access to historical records if the tool allows, or export final archives before cancellation.
Common migration pitfalls to avoid
- Trying to migrate everything: Focus on active clients and forward-looking workflows. Historical data can remain in archives.
- Switching mid-production: Finish in-progress work on the old system. Start new clients on Plutio.
- Not testing integrations: Verify payment processing works with a real (small) transaction before relying on it.
- Skipping the learning curve: Use the first 2-3 productions as deliberate learning opportunities.
The investment in migration pays back in time saved on every future production, proposal, and clients interaction. Plan for a weekend of setup and a few weeks of adjustment, then benefit from simplified workflows going forward.
