Free Website Redesign Proposal Template
A website redesign proposal covers the scope, deliverables, pricing, timeline, and launch protections for a redesign and rebuild.
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A redesign launch can look great in a review link and still break the things that keep enquiries coming in. Forms stop sending, bookings don’t land, rankings slip, or the CMS turns into something only a developer can touch, so launch week becomes damage control instead of a handover. The website redesign proposal in this template prices the rebuild and puts the risk work in writing up front, with a deep pink and teal layout under Space Grotesk headings and Inter body text.
The flow starts with The short version, then About us and Who you will work with so the buyer knows what you’re building and who owns each part. Selected work follows with three example projects, then the scope gets specific: Content and page inventory covers the page list, the sitemap, and UI design in Figma, and React/next.js front-end rebuild covers the build, CMS setup and migration, plus SEO and launch protection like redirects and a pre-launch checklist. The later sections answer the questions that usually stall a decision, including CMS and domain changes, copy responsibilities and revision rounds, SEO and old URLs, and how staff edits stay inside guardrails.
- The short version Summarises what changes in the redesign and what gets protected at launch, before the reader reaches pricing.
- Content and page inventory Spells out how pages get kept, rewritten, merged, or retired, then maps navigation and designs the new UI in Figma.
- React/next.js front-end rebuild Details the front-end rebuild, CMS setup and migration, and the launch protection work like redirects and checks for forms and tracking.
- What it costs Holds the priced Rebuild item, which you update with your own numbers before you send it.
- Getting started Carries the signature and fee summary, plus the first steps for access, kickoff, and locking the plan.
After you replace the price for Rebuild, you send the proposal and the client accepts and signs online. The signed Getting started section shows the fee summary and kicks off the access handoff and kickoff call details so everyone starts from the same plan.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What this proposal contains
| Part | What it covers |
|---|---|
The short version | Gives a plain-language overview of the redesign, rebuild, and launch protections, then frames what the proposal covers. |
About us | Explains how the studio approaches redesigns where structure, CMS editing, and launch risk matter as much as visuals. |
Who you will work with | Names how the work gets owned from start to launch so the client knows who leads each piece. |
Selected work | Introduces the kinds of redesign and rebuild launches included, then leads into three example projects. |
Clinic site rebuild | Describes a rebuild focused on service-based structure and a CMS staff can update without help. |
Contractor lead site | Covers a redesign aimed at booking flow, form routing, and launching with redirects so old links keep working. |
Broker content refresh | Shows an example focused on sitemap and components, then includes a client quote about nothing breaking at launch. |
Content and page inventory | Details the page inventory, information architecture and sitemap, plus UI design in Figma so the build follows an approved plan. |
React/next.js front-end rebuild | Covers the front-end rebuild, CMS setup and migration options, and an SEO and launch protection package with redirects and checks. |
What it costs | Includes a priced items table for the rebuild, which you update to match the tier and price you’re quoting. |
Getting started | Carries the signature and fee summary, then lists what happens after signing, including access and kickoff details. |
Are we keeping the same domain and cms, or changing it? | Answers how domain and CMS decisions get confirmed during inventory, and how copy writing and review rounds work. |
What happens to our seo and old urls when we launch? | Explains how redirects and basic SEO checks protect search traffic, and how CMS fields keep staff edits from breaking layouts. |
Team | States the roles on the project, the payment split, how the timeline gets confirmed, and what revision rounds are included. |
Scope changes | Defines how change requests get priced and scheduled, what gets tested before launch, and when ownership transfers after final payment. |
Who it is for
Web studios and freelancers quoting website redesign and rebuild work for small teams that need a safer launch and a CMS their staff can edit.
Questions about this proposal template
What should a website redesign proposal include?
A website redesign proposal usually covers scope and deliverables, pricing, timeline, and who does what across design, build, and content. This template also includes launch protections like redirects and checks for forms, bookings, analytics, and indexing basics.
How do you stop a redesign launch from breaking forms, bookings, or tracking?
A proposal can name the pre-launch checks so the buyer knows the plan covers the money paths, not just the layout. This template calls out a launch checklist for forms, bookings, and analytics as part of the scope.
Will a website redesign hurt SEO and old links?
A redesign can drop traffic if old URLs break or key pages lose metadata. This template includes a redirect map approach and a basic on-page SEO pass on core pages, plus post-launch checks on key pages.
Can we keep the same domain and CMS during a redesign?
A redesign can keep the current domain and CMS, or switch either one, but the proposal needs to state when that decision gets locked. This template confirms domain and CMS direction during the inventory step and plans migration early if the CMS changes.
Who writes the website copy in a redesign project?
Copy can be rewritten by the studio or edited from client-provided drafts, but the proposal should spell out the review process. This template includes two rounds of copy review for pages in scope with feedback kept in one place.
How should a website redesign project take payments?
Many redesign projects split payments across scheduling, design approval, and launch to match the delivery stages. This template uses a three-part split and states invoice timing and due terms.
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