Overview
You have a site that matches your current brand and services, keeps its search equity, loads fast, and lets you publish changes in minutes instead of sending a support email.
Most people reach out when the site looks behind, edits take too long, and the enquiry or booking path leaks. You’ll end up with a site you can update without calling a developer, launched with redirects and checks in place so search traffic keeps flowing. Next we’ll confirm pages, priorities, and timing, then we’ll book a start date.
We run website redesigns like controlled migrations. We inventory your content and URLs first, then we rebuild the design and CMS on a staging site, then we launch with a redirect map and a checklist that covers search, tracking, forms, and page speed.
Who you are working with
We’re Harbour Brick Studio, a small web team that does website redesign work end to end. We got into rebuilds the hard way, by inheriting sites where pages had multiplied, the CMS had turned into a trap, and nobody knew which URLs Google still cared about. Our projects start with an inventory so the rebuild begins with facts, not guesses.
People pick us when they want the new site to keep what already works. We keep the URL plan, redirects, analytics, and editing workflow on the same whiteboard as the design. We also build with components, so new pages use the same blocks as the original launch, and the site stays consistent after we hand it over.
The team
You’ll work with the same four people through the whole website redesign, so questions don’t bounce between inboxes.
Team
Maya Rutherford, Project manager. Maya runs the schedule, gathers what we need from you, and keeps the launch plan moving so nothing important gets missed.
Colin Fraser, Technical lead. Colin leads the technical build, sets up the environments, and owns the launch checklist, redirects, and performance targets.
Jaspreet Sandhu, Back-end developer. Jaspreet wires up the back end, content models, forms, and integrations so edits are simple and the site stays stable.
Erin McLeod, Front-end developer. Erin builds the front end and components, making sure templates are consistent, accessible, and fast on real devices.
Recent projects
These are recent website redesign builds where the goal was the same as yours: modernize the site without losing the pages and traffic that already earn their keep.
Portfolio
Service site rebuild. Rebuilt a multi-page service site with a new navigation and component-based templates. Reduced the number of page layouts from 14 to 5, which cut publishing time and kept the design consistent as new pages were added.
Ecommerce rebuild. Moved an online store to a cleaner theme with faster collection pages and a simplified checkout. Kept existing product URLs and layered in structured data so search listings stayed stable through launch.
Accessibility remediation. Brought an existing site up to WCAG 2.1 AA with fixes to colour contrast, keyboard navigation, form labels, and heading order. Added a repeatable pattern library so new content follows the same rules.
“The new site launched smoothly, and we can finally update it ourselves.”
Owner-manager, a growing service business
Our approach
A website redesign goes best when we protect what already works while we rebuild what’s holding you back. We’ll keep you in small, regular decisions, and we’ll put the risky parts on a checklist with owners and dates.
1. Inventory and plan Week 1 We take a full inventory of pages, URLs, templates, forms, and tracking. You tell us what must stay, what can go, and what needs to change. We flag redirects, fragile pages, and any content gaps early, before we touch the build. 2. Design system build Weeks 2-3 We turn your direction into a small set of components that cover the common page patterns. You review real page sections, not abstract mood boards, so decisions map directly to the site. We keep accessibility in the components so it doesn’t become a last-week scramble. 3. Theme and CMS wiring Weeks 3-6 We build the theme and connect the CMS so you can edit the parts you should be able to change. We migrate or rebuild key pages, wire up forms, and handle technical SEO items that belong in a rebuild, like metadata, schema, and crawl issues. 4. Redirects and launch Week 7 We create the 301 redirect map from the URL inventory and run the launch checklist across search, analytics, forms, performance, and backups. We coordinate the launch window with whoever controls hosting and domains, and we stay on for a post-launch sweep to catch edge cases.
Content and URL inventory
A spreadsheet of every indexable page we found, with the current URL, notes on what happens to it in the redesign, and any redirect needed.
COMPONENT-BASED DESIGN SYSTEM
A set of reusable sections and page patterns that match your brand, cover your common layouts, and stay consistent as you add new content.
BUILT SITE ON YOUR CMS
The redesigned site implemented as a working build, including templates, navigation, and the editing experience you’ll use day to day.
Redirect map and launch checklist
A 301 redirect plan and a step-by-step launch run sheet that covers SEO checks, analytics, forms, backups, and rollback options.
TECHNICAL SEO REBUILD FIXES
Redirect hygiene, crawl fixes found during the inventory, and structured data where it fits, handled as part of the rebuild rather than after.
POST-LAUNCH SWEEP NOTES
A short list of what we checked and what we fixed after launch, including any bugs, broken links, tracking issues, or page speed tuning.
What it costs
These are starting points based on the same Week 1 to Week 7 plan. The exact number comes from the size of your content and URL inventory in Week 1.
Priced items
Next steps
If you’re ready to move ahead, we’ll lock the start date, set up the staging site, and begin with the inventory so nothing gets lost.
1. Sign this proposal to book the work. 2. Pay the 40% booking invoice within 14 days. 3. Send over access details and any existing brand or content notes, then we start Week 1.
Signature
Fee summary
Payment
40% is due to book the work when you sign, and the remaining 60% is due when we hand over the finished website redesign. Invoices are payable within 14 days of the invoice date.
Changes. If the scope changes, we will write down what is changing and what it does to cost and timing before we build it. We will not roll extra work into the build without your approval.
Your input. We need access to your current site, analytics, and domain records in Week 1, plus your content and approvals at the checkpoints we set. When feedback slips, launch moves with it.
CMS and editing. We will set up the CMS so you can update the pages and components we build. If you want editing powers beyond that, we will confirm what is possible in your CMS before we proceed.
Redirects and SEO safety
We will build a 301 redirect map from the URL inventory and use it at launch. Rankings can move after a rebuild, but this is the step that prevents broken links and lost pages.
Hosting and launch window. We can launch on your hosting or ours, but we need one person on your side who can approve the launch window. If your host or DNS is managed by someone else, you introduce us.
Handover. When the finished work is handed over and the final payment is made, you own the website build we produced for you. Third party themes, plugins, fonts, and services stay under their own licences.
