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Templates / Proposal

Free Amazon Seller Proposal Template

An Amazon Seller Proposal covers account and catalogue setup, PPC management, compliance case handling, pricing, and the terms for starting and paying.

Amazon Seller Proposal template preview

Language:

en

Last updated:

October 2026

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Listings can look fine, then one missing attribute or a wrong variation theme turns into a suppressed ASIN or an account health warning that drags on for days. This Amazon Seller Proposal puts amazon account management in writing so the client can see what gets checked, what gets fixed, and how policy issues get handled before ad spend ramps up. The pages sit under Raleway headings with Inter body text, with ink-green accents and a sealing-wax red callout that flags the parts that need a decision.

The proposal opens with Overview, then explains Who you are working with and The team before the client hits proof and process. The middle sections describe recent work, then get specific about what gets documented, including intake notes, flat files for catalogue structure, an FBA shipment checklist, a PPC changes log, and an account health case log, so the client isn’t guessing what “account management” includes. Pricing lands in What it costs, and the wording in Payment and Policy cases and timelines covers scope changes, access, ownership of the file set, and what happens when Amazon asks for documents.

  • Overview Frames the work around catalogue structure, ads, and fast response when Amazon raises warnings, and sets up the intake and first-pass triage.
  • Category and compliance intake notes Describes the written intake, the catalogue fix and build file set, and the FBA shipment plan checklist that get handed over as the work runs.
  • PPC campaign structure and changes log Covers how campaigns are structured and tracked, plus the case log and monthly performance reporting that documents what changed and why.
  • What it costs Holds a single priced item, so you replace the template’s price with your own before the client signs.
  • Next steps Carries the signature and fee summary, and states the start sequence, including the intake checklist and the 50% setup payment.

Once the proposal is in Plutio, you send it, the client accepts online, and the signature and fee summary in Next steps confirms the setup and the 50% start payment described in the terms. Before sending, you swap in your own price for the single priced item and make sure the intake and handover language matches how you run listing optimisation and ppc management.

We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.

Yazan & Mawaheb
Yazan & MawahebAgency Owners

What to include in an amazon seller proposal

PartWhat it covers

Overview

Explains the account, catalogue, and ads outcomes being aimed for, and how warnings and suppressions get handled once they appear.

Who you are working with

Describes the approach to account management, including rebuilding catalogue structure in flat files and keeping a dated case trail.

The team

States that the same people stay on the account from setup through ongoing management, so history doesn’t get lost between handoffs.

Team

Introduces the account manager, catalogue specialist, and PPC lead, and clarifies what each one owns day to day.

Recent projects

Sets context for the kind of work shown next, focused on catalogue risk, FBA setup, and ad control.

Portfolio

Gives example project write-ups, including launch setup, variation rebuilds, and PPC rebuilds, so the client can map the work to their situation.

Category and compliance intake notes

Spells out the written intake notes, the file set used to build and repair listings, and the checklist used before FBA shipments and replenishments.

PPC campaign structure and changes log

Defines what gets documented for ads, account health triage, case handling, and monthly reporting, and when the client receives each one.

What it costs

Contains a priced items block for the setup and management option, which means you update the price before sending.

Next steps

Includes the signature and a fee summary, and describes what happens after acceptance, including the 50% start payment.

How do you run PPC so we don’t burn budget on junk clicks?

Explains the PPC approach in plain language, including keyword grouping, negatives, and a change log that ties spend shifts to actions.

Payment

Covers the 50/50 setup billing, monthly invoicing cadence, payment terms, and how scope changes get confirmed before extra work starts.

Policy cases and timelines

States who manages policy cases, what the client must provide when Amazon asks for proof, and what happens if access is reduced or removed.

Who it is for

Amazon sellers, ecommerce brands, and agencies pitching account management work that includes listing optimisation, ppc management, and compliance case handling.

The proposal in full

Overview

Your Amazon.de account runs on a catalogue you can trust, ads that spend on relevant searches, and a documented path for fixing issues quickly when Amazon raises a warning or suppresses an ASIN.

We’ll get your account, listings, FBA setup, and ads into a structure that can scale without tripping policy or breaking variations. You’ll have a clean catalogue, controlled spend, and a case trail we can point at when Amazon flags something. Next, we’ll start with an intake and a first-pass triage inside Seller Central.

We start with category and compliance intake, because most launch delays and suppressions come from missing attributes, mismatched documents, or the wrong variation theme. Then we rebuild what’s fragile: flat files for parent child structure, FBA shipment plan and prep checks, and PPC rebuilt around search terms you would actually want to pay for.

Who you are working with

We run amazon account management for brands that already sell elsewhere and want Amazon.de to behave like a sales channel, not a daily fire drill. We’ve seen the same pattern repeat: a listing looks fine on the surface, then a variation rule, missing attribute, or compliance mismatch turns into suppressed ASINs and wasted ad spend.

We get picked when the risk is the point. We rebuild catalogue structure in flat files instead of clicking around until it looks right, and we keep a case log with dates, screenshots, and the exact wording used in Seller Central. When something breaks, we can show what changed, what we tried, and what Amazon replied.

The team

You’ll work with the same three people from setup through ongoing management, so questions get answered by someone who has the history.

Team

Lena Vogel, Amazon account manager. Lena runs the day to day account work in Seller Central, keeps the case log tidy, and flags account health issues before they turn into deactivations.

Moritz Hartmann, Catalogue and listing specialist. Moritz fixes catalogue structure: variation themes, parent child rebuilds, flat file uploads, and the attribute checks that stop listings getting suppressed.

Jasmin Keller, PPC and reporting lead. Jasmin rebuilds and manages PPC, keeps search terms clean, and sends reporting you can use to decide what to push and what to pause.

Recent projects

Here are a few recent amazon account management jobs where the work was mostly catalogue risk, FBA setup, and getting ads under control.

Portfolio

Amazon.de launch setup. Built the account foundation, Brand Registry support, first listing set, and an FBA shipment plan that matched the prep requirements. Launch went live without stranded inventory or suppressed parent listings.

Variation rebuild and merges. Rebuilt broken parent child relationships in a flat file, corrected variation themes, and cleaned up duplicate children. The goal was stable reviews on the right children and fewer suppressed listings after uploads.

PPC rebuild and cleanup. Rebuilt Sponsored Products and Sponsored Brands around tighter keyword sets, added negatives from search term reports, and separated brand from non-brand. Spend shifted away from broad junk terms into queries that convert.

“Listings stopped getting suppressed, and our PPC spend finally made sense.”

Brand owner, launching on Amazon.de

Category and compliance intake notes

A written intake with the category path, required attributes, and the documents Amazon expects. You get this in week one, and we update it when the category or requirements change.

CATALOGUE FIX AND BUILD FILE SET

The working flat files we use to build and repair listings, including parent child structure and variation themes. You receive an export after major changes and a current version anytime you ask.

FBA SHIPMENT PLAN CHECKLIST

A checklist we run before each send in: prep requirements, label plan, carton content rules, and shipment plan settings. You get one for the first launch and then the same check on every replenishment cycle.

PPC campaign structure and changes log

A documented campaign structure for Sponsored Products, Sponsored Brands, and Sponsored Display, plus a change log. You get the initial rebuild, then a running log with what we changed and why each month.

ACCOUNT HEALTH TRIAGE AND CASE LOG

A case log with dates, case IDs, screenshots, and the exact text used. You get this from day one, and it stays current so policy warnings and suppressions do not live only in someone’s inbox.

MONTHLY PERFORMANCE REPORT

A monthly report covering sales, traffic, ad performance, search term findings, and the next set of fixes. It lands at the start of each month for the prior month’s activity.

What it costs

Pick a setup tier for getting live, then add ongoing management for month-to-month PPC, account health, and case handling. Prices are per month.

Priced items

Next steps

If you want us to take this on, sign below and we’ll send the intake checklist the same day.

1. Sign the proposal to confirm amazon account management. 2. Pay 50% of the setup invoice so we can start. 3. Share Seller Central access and product data, then we begin intake and triage.

WHAT DO YOU NEED FROM US TO GET THE ACCOUNT AND LISTINGS LIVE?

We’ll ask for your brand and company details, product data (titles, bullets, dimensions, materials, compliance docs), and access to Seller Central. If you already have a catalogue, we’ll also ask for an inventory and SKU map so we do not create duplicates.

CAN YOU FIX OUR VARIATIONS AND MERGES WITHOUT BREAKING REVIEWS?

We can usually fix structure without losing reviews, but we won’t promise it blind because Amazon decides what sticks. We work in flat files, document every change, and take a cautious path that avoids unnecessary new child ASINs.

Signature

Fee summary

How do you run PPC so we don’t burn budget on junk clicks?

We rebuild around tight keyword groups, separate brand from non-brand, and prune search terms weekly. You’ll see negatives added from search term reports, match types kept intentional, and a change log that ties spend changes to specific actions.

IF WE GET A POLICY WARNING OR SUSPENSION, WHO WRITES THE CASES AND WHAT DO YOU NEED FROM US?

We write and manage the cases, and we keep the case log so nothing gets lost. From you, we need any documents Amazon asks for and a quick confirmation of facts, like invoice dates, manufacturer details, or what changed in the listing.

Payment

Setup work is billed 50% to start and 50% when we hand over the agreed setup outputs. Ongoing work is invoiced at the start of each month. Every invoice is payable within 7 days.

What we need from you. To start amazon account management, we need brand and company details, product data, compliance documents, and Seller Central access. If you have an existing catalogue, we also need an inventory and SKU map to avoid duplicates.

Changes to scope. If the work changes, we will write down what changed and what it affects before we do it. We will not start extra work until you confirm it in writing, so the invoice matches the work.

Catalogue edits and reviews. We can usually fix variations and merges without losing reviews, but Amazon makes the final call. We work in flat files where possible, keep a change log, and take the cautious path that avoids unnecessary new child ASINs.

Policy cases and timelines

We write and manage policy and account health cases, and we keep the case log so nothing gets lost. You provide the documents Amazon asks for and confirm facts fast, because delays usually come from missing proofs.

Access and permissions. You will give us the level of access needed to do the work in Seller Central and advertising. If access is removed or reduced, we pause work and pick up again when access is restored.

Ownership of work. Once setup fees are paid, you own the file set we build for your catalogue and the account documentation we produce. Amazon’s platform data, templates, and tools stay under Amazon’s terms.

Questions about this proposal template

What should an Amazon seller proposal include?

An Amazon seller proposal usually covers the work areas being managed, the documents and deliverables that get produced, pricing, and the terms for payment and scope changes. This one also spells out intake, case handling, and what the client must provide when Amazon requests documents.

What information do we need to provide to get an Amazon account and listings live?

The client normally provides brand and company details, product data such as titles and dimensions, compliance documents, and Seller Central access. When an existing catalogue exists, an inventory and SKU map helps avoid creating duplicates.

Can someone fix Amazon variations and merges without breaking reviews?

Variation and parent child structure work can be done through flat files and careful rebuilds rather than repeated manual edits. This proposal includes catalogue structure and file set language, so the client understands how merges and variation themes get handled.

Who handles Amazon policy warnings and account health cases?

Policy and account health cases can be written and managed by the service provider, with a case log that tracks dates, case IDs, screenshots, and the exact wording used. The client still needs to supply any documents Amazon asks for and confirm facts quickly.

How do you avoid wasting PPC budget on irrelevant clicks?

PPC waste usually gets reduced by rebuilding campaigns around tighter keyword sets, separating brand from non-brand, and pruning search terms regularly. This template also includes a changes log so spend shifts tie back to specific actions.

How do Amazon account management payments usually work?

Account management payments are often split between setup work and ongoing monthly management, with clear due dates. This proposal describes a 50% start and 50% completion split for setup and ongoing billing at the start of each month, with invoices due within 7 days.

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