Free Growth Marketing Project Template
A Growth Marketing Project covers access and kickoff, channel and funnel audit, tracking and attribution work, conversion fixes, experiments, and results review with handover.
Share template
A Growth Marketing Project usually starts with a real budget on the line and five different dashboards arguing with each other, so nobody can say what to change next without guessing. This Portico Signal Growth Marketing Project board gives the work a single run of columns and cards, so the story stays consistent from access to handover, with 21 cards moving in order under olive and mulberry accents with Raleway headings over Inter body text.
The board keeps each stage separate so the audit doesn’t get mixed up with the fixes. Access and kickoff locks down logins and goals, Funnel and channel audit captures what each acquisition channel is actually doing, Tracking and attribution isolates measurement gaps, Conversion fixes holds the site changes, Experiments and campaign builds carries the 90-day test backlog and rebuild work, and Results review and handover closes on analysis, recommendations, and controls.
- Access and kickoff Cards for collecting account access, holding kickoff, and agreeing the metrics and goals before any audit work starts.
- Tracking and attribution Cards for validating GA4 and Tag Manager, fixing tracking gaps, and setting up attribution and reporting views.
- Experiments and campaign builds Cards for building a 90-day test backlog, setting budget split and bid rules, and rebuilding paid search and paid social campaigns.
- Results review and handover Cards for cohort analysis, a 90-day growth plan, handover documentation, and next-quarter scaling controls.
Once the template is in Plutio, you run it as a project by assigning whoever’s doing the work to the cards and adding your own dates, because the board shows the order of the work rather than a calendar. Each column becomes the shared checklist for what’s next, leaving less room for “growth” to turn into reporting without levers.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What is on this board
6 columns carrying 21 cards. Adding it builds the whole thing as a project in your workspace, with every column and card in place.
| Column | What is in it |
|---|---|
Access and kickoff | Covers the first cards that collect account access and credentials, then pin down the kickoff outputs and the metrics and goals you’re working to.
|
Funnel and channel audit | Holds the channel teardown and funnel mapping work, including separate cards for paid search and paid social audits.
|
Tracking and attribution | Runs through GA4 and Tag Manager validation, tracking-gap fixes, and the reporting views used for attribution.
|
Conversion fixes | Keeps landing page and checkout conversion work together, so fixes don’t get lost inside the audit.
|
Experiments and campaign builds | Carries the 90-day test backlog and the campaign rebuild steps, including budget split, bid rules, and launch work.
|
Results review and handover | Closes the loop with first-wave results, cohort analysis, a 90-day plan, handover documentation, and next-quarter controls.
|
What happens when you install it
- A project is created with its board, 6 columns and 21 cards already there.
- Nothing carries a due date, because a board holds the order the work runs in rather than a calendar. The dates go on once you know when the job starts.
- Every card opens as a task with its own description, assignee, dates, subtasks and files, and columns are renamed, reordered or deleted like any other.
Who it is for
Growth marketers, performance marketing leads, and fractional teams who need a shared board for audits, analytics & attribution fixes, and the first wave of experiments.
Questions about this project template
What should a growth marketing project include?
A growth marketing project usually includes kickoff and access, a funnel and channel audit, tracking and attribution work, conversion fixes, experiments and campaign builds, and a results review with handover. The work needs a clear order so the audit, fixes, and tests don’t blur into one long backlog.
How do you structure a 90-day growth test backlog?
A 90-day backlog starts with a prioritised list of experiments tied to the funnel and the measurement setup, then groups the build work by channel. Budget split and bid rules sit with the experiments so the tests stay measurable.
How do you audit GA4 and Tag Manager for bad numbers?
A GA4 and Tag Manager audit checks whether key events fire correctly, whether tags match the funnel steps being reported, and where the biggest gaps sit. The next step is logging and fixing the major tracking issues before you trust any lift.
What’s the difference between analytics and attribution in a marketing project?
Analytics tells you what happened in the product and on the site, while attribution tries to explain which channels influenced the outcome. A project needs both, because channel decisions depend on measurement you can rely on.
What order should a funnel and channel audit follow?
A funnel and channel audit usually starts by mapping the funnel and spotting attribution mismatches, then drilling into each acquisition channel. That order keeps channel conclusions tied to the same funnel definitions.
Who needs access to ad accounts during a growth engagement?
Access normally includes whoever’s rebuilding campaigns and whoever’s validating tracking and reporting. The important part is collecting the right credentials up front so the audit and rebuild work doesn’t stall.
Start free today
Your entire business, one login away
No credit card required. No contracts. Just the tools you need to run, grow, and automate your business with Super Work AI.
No credit card required
