Free Growth Marketing Project Template
A growth marketing project covers onboarding and access, measurement and audits, test planning, execution and QA, and learnings and decisions.
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Numbers need to move, but the scary part is paying for weeks of activity and still not knowing what actually changed sign-ups, calls, or revenue. The growth marketing project keeps the work in one place, so the plan stays tied to measurement and decisions instead of busy dashboards.
The board runs through Onboard and access, Measurement and audits, Test planning, Execution and QA, then Learnings and decisions, with 18 cards already written. The layout uses carbon grey accents with shipping-label green calls to action under Zilla Slab headings and Roboto body text, so the board reads like an audit trail, not a moodboard.
- Onboard and access Collects the setup work that has to happen before optimisation starts, including access and permissions, baseline exports, and current conversion path mapping.
- Measurement and audits Holds the audit and measurement foundation work, covering GA4 and GTM checks, a measurement plan, fixes, and technical and on-page SEO review.
- Test planning Turns findings into planned experiments, with cards for landing page test planning and wireframe briefing, CRO test ideas, and paid media restructure planning.
- Execution and QA Tracks the build and launch work, including landing page copy and wireframe handover, email marketing automation rebuilds, and paid search and paid social changes.
- Learnings and decisions Captures the review loop, with a 14-day signal review, CRO iteration based on results, and the next monthly performance briefing and plan.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What is on this board
5 columns carrying 18 cards. Adding it builds the whole thing as a project in your workspace, with every column and card in place.
| Column | What is in it |
|---|---|
Onboard and access | Collects the setup work that has to happen before optimisation starts, including access and permissions, baseline exports, and current conversion path mapping.
|
Measurement and audits | Holds the audit and measurement foundation work, covering GA4 and GTM checks, a measurement plan, fixes, and technical and on-page SEO review.
|
Test planning | Turns findings into planned experiments, with cards for landing page test planning and wireframe briefing, CRO test ideas, and paid media restructure planning.
|
Execution and QA | Tracks the build and launch work, including landing page copy and wireframe handover, email marketing automation rebuilds, and paid search and paid social changes.
|
Learnings and decisions | Captures the review loop, with a 14-day signal review, CRO iteration based on results, and the next monthly performance briefing and plan.
|
What happens when you install it
- A project is created with its board, 5 columns and 18 cards already there.
- Nothing carries a due date, because a board holds the order the work runs in rather than a calendar. The dates go on once you know when the job starts.
- Every card opens as a task with its own description, assignee, dates, subtasks and files, and columns are renamed, reordered or deleted like any other.
Who it is for
Growth marketers, performance marketing teams, and consultants who need a single place to run GA4 and GTM work, CRO testing, SEO audits, and paid media changes without losing the thread from setup to decisions.
Questions about this project template
What are you going to track, exactly, and how will we know it’s working?
The Measurement and audits column includes cards for a GA4 and GTM audit, a measurement plan, and fixes, so tracking gets defined before execution. The Learnings and decisions column then runs a 14-day signal review and a monthly briefing and plan so results drive the next set of actions.
What do you need access to, and what can you do without admin rights?
The Onboard and access column lists the access and permissions work up front, so the team can request what’s needed before changes start. The board doesn’t spell out permission levels, so access requirements still need to be confirmed against each account.
If we stop spend for a week, what breaks?
The board separates planning, execution, and review, so paid media work lives alongside CRO, measurement, and SEO tasks rather than replacing them. Pausing spend mainly affects the cards tied to paid search and paid social execution and any learnings that rely on ad-driven data.
How long before we see a clear signal to keep or cut a channel?
The Learnings and decisions column includes a 14-day signal review and decision report, which gives a defined point to check early signal. The same column also includes a monthly performance briefing and plan for longer-cycle channels and follow-up decisions.
How many tasks are already on the board?
The template includes 18 cards across five columns. The cards cover onboarding, audits and measurement planning, test planning, execution work, and review and decision tasks.
Do I need to add dates and assignees to run the work?
The board carries the order of the work rather than a calendar, so dates aren’t included. The cards also need assigning to the people doing the work after the project is added to your workspace.
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