Free Nutrition Coaching Proposal Template
A nutrition coaching proposal covers the consultation scope, what gets delivered, pricing, booking and payment terms, and client acceptance by signature.
Gut symptoms and “normal” lab results leave people stuck between strict rules and more guessing, so a nutrition coach needs a proposal that turns the work into steps a client can trust. This nutrition coaching proposal prices the support, explains what happens first, and puts the agreement in writing under Raleway headings with a violet-blue page and an olive green accept button.
The Overview explains what the client will walk away with and how progress gets judged, then A bit about me sets expectations around practical food choices and measurable changes. The middle of the proposal shows a recent client story, breaks down the 90-minute initial consultation, and spells out what a lab results review includes, including a personalised meal plan and an elimination and reintroduction schedule that doesn’t rely on rare products.
- Overview Sets the outcome, the first-week plan shape, and what gets measured to judge whether the plan is working.
- Pricing Introduces the options and leads into Priced items, where the single package sits.
- Booking Explains when the booking is confirmed, when payment is due, and what needs to arrive 48 hours before the session.
- Changes to the plan Defines what happens when scope changes, the rescheduling and cancellation terms, and the limits on promised outcomes.
- Signature Gives the client a place to accept and sign online, with the total shown in Fee summary.
Overview: Sets the outcome and the way progress gets checked, so the scope stays specific before the price shows up. One recent client: Shows how the first weeks can run when symptoms are real but tests don’t point to an obvious next step. Pricing: Holds the single priced package, Start Clear + Check-in, which you replace with your own price. Booking: Says how the time gets confirmed, when payment is due, and what the client needs to send ahead. Changes to the plan: Covers scope changes, cancellations, timelines, and personal-use terms for the meal plan and protocol.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What this proposal contains
1) Overview
Explains the plan the client will get and the checks used to decide whether the first changes are working.
2) A bit about me
Sets the coaching approach and boundaries, including practical shopping and tracking instead of vague rules.
3) One recent client
Shows what early progress can look like, including how symptoms, meals, and weekly patterns get linked.
4) 90-minute initial consultation
Describes the live session and the written follow-ups, including a symptom timeline summary and a 7-day food diary analysis.
5) Lab results review
Covers how existing bloodwork or stool tests get reviewed, then ties findings to food targets, meal planning, and reintroduction steps.
6) Pricing
Frames which pricing option fits which starting point, before the package appears in the priced items table.
7) Priced items
Holds the single package the client accepts, which means the client isn’t choosing between line items.
8) Get started
Explains what happens after acceptance: signing, sending labs and notes, then booking the session and starting the diary.
9) Signature
Collects the client’s acceptance and signature.
10) Fee summary
Shows the total and fee breakdown tied to the priced item.
11) Can you work with my blood tests, or do i need new ones?
Answers whether existing tests are usable and sets expectations about when new markers might be suggested.
12) How long before i know if this is working?
Gives a realistic timeline for seeing a signal and clarifies that eliminations come with a defined window and reintroduction.
13) Booking
Defines confirmation, payment timing, what needs to be sent in advance, and how lab results get handled.
14) Changes to the plan
Covers scope changes, cancellations, timelines, and what the client can and can’t do with the meal plan and protocol.
Who it is for
For nutrition coaches working in clinical nutrition who need to quote a gut-symptom plan and get the booking, payment, and scope agreed before the first session.
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Questions about this proposal
Can a nutrition coach use my existing blood tests, or do I need new ones?
A nutrition coach can start with bloodwork or stool tests you already have and pull out the markers that matter for the current question. When something is missing or too old to be useful, the proposal language supports explaining which markers matter and why.
What should I eat this week if I shop at Lidl or Biedronka?
The plan language focuses on normal Polish groceries and swap options for busy days. The meal plan section describes a one-week base plan that can repeat, with notes for elimination and reintroduction phases.
How long does it take to know if the nutrition plan is working?
The proposal text sets an expectation that many people see a signal within 2 to 3 weeks when the first changes stay tight and symptoms get tracked daily. The terms also say a specific outcome can’t be promised.
Do I have to cut gluten and dairy forever?
The proposal wording frames removals as a defined window, not a permanent rule. The elimination and reintroduction plan spells out what comes out, for how long, and how it comes back in.
When is a nutrition coaching booking confirmed and when is payment due?
The booking terms say the time is confirmed once a slot is picked and the invoice is paid. The same section says payment is due in full to hold the appointment time.
What happens if I need to reschedule or miss the session?
The changes terms allow one reschedule with at least 24 hours’ notice. With less than 24 hours’ notice, or for a missed session, the terms charge 50% to cover the reserved time.
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