Free Web Development Proposal Template

A site can look fine on a laptop, then fall apart on phones or crawl on mobile data, leaving the buyer wondering who’s going to fix the small stuff. The web development proposal gives that conversation a clear shape: what gets built from the Figma, what gets tested on real screens, what the timeline looks like, and what it costs.
The proposal starts with Overview, then introduces who’s doing the work and what “mobile-first” means in practice, before it gets into examples under Recent projects. The scope sections cover a Figma-matched build, a performance pass for images and layout shift, accessibility fixes, and what “deployment-ready code” and a post-launch support window actually include. Pricing stays anchored to a single tier, so the client reads the work and the checks before they reach Pricing and the acceptance step.
- Overview Explains what the landing page build includes, with mobile testing, performance work, and accessibility called out in plain terms.
- Who you are working with Gives the client context on how the work gets checked on small screens and slower connections, and what support looks like after launch.
- Pricing Holds one priced item you update with your own numbers, with the tier described around scope rather than add-ons.
- Next steps Carries the signature and fee summary, plus the start-date and asset checklist that kicks off the build.
Once the wording and numbers match the job, you send the proposal and the client accepts online, with Next steps carrying a signature and fee summary. You’ll replace the template pricing for Landing + Components, then send the link and wait for acceptance so the start date, assets, and handoff expectations sit in writing.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What this proposal contains
1) Overview
You’ll have a landing page that loads quickly on mobile data, reads clearly on small screens, and gives customers a smooth path to book, message, or buy without pinch-zooming or broken sections.
I’ll build a mobile-first page from your Figma, ship it fast, and stay available for small post-launch fixes. This covers scope, timeline, and what it costs.
I’ll take your approved design and turn it into clean, responsive frontend code, then test it the way your customers browse: older Android devices, small screens, and slower mobile data. I’ll fix layout edge cases, compress and load images the right way, and address accessibility issues that block real users.
2) Who you are working with
I’m a frontend developer focused on the part customers actually touch: the page in their hand. I started doing this work after seeing too many sites approved on a laptop and then abandoned on phones because the layout shifts, images are huge, or buttons are hard to tap.
I’m a good fit when mobile reliability matters more than fancy animations. I build from real designs, I check my work on small screens and slower connections, and I write code that a future developer can pick up without rewriting everything. If something small breaks after launch, you’ll have a clear way to get it fixed.
3) Recent projects
A few examples of the kind of frontend work this proposal covers, shown here as placeholders you can swap for your own projects.
4) Boutique stay landing page
Built a Figma-to-HTML/CSS/JS landing page with a sticky booking button on mobile, clean typography, and compressed images so the page stayed readable and quick on older phones.
5) Tour operator next.js site
Implemented a marketing site in Next.js from an existing design, set up predictable page templates, and tightened performance so route changes and images felt fast on mobile data.
6) Product page component set
Built a set of React components from a design system, including cards, gallery, and FAQ sections, with consistent spacing and keyboard support so the UI held together across screens.
““The page matched the design on desktop and mobile, and it stayed fast even on a slow connection. Launch was smooth, and fixes after were simple.””
Owner, a small hospitality business
7) Mobile-first landing page
A responsive page that holds together on small screens, including tap-friendly buttons, readable type, and layouts that don’t jump around when images load.
FIGMA-MATCHED BUILD
A build that follows your Figma layout and spacing, with desktop, tablet, and mobile breakpoints implemented so what you approve is what ships.
PERFORMANCE PASS
Image compression and correct sizing, lazy loading where it helps, and fixes for common Core Web Vitals issues like layout shift and slow first render.
8) Accessibility fixes
A WCAG-focused pass on headings, contrast, focus states, forms, and keyboard navigation, plus fixes so screen readers can move through the page in a sensible order.
DEPLOYMENT-READY CODE
A clean, documented codebase you can host on your existing setup, with a simple handoff so someone else can run it, update content, and deploy.
POST-LAUNCH SUPPORT WINDOW
A short period after launch for small fixes like spacing bugs, broken links, or a phone-specific layout issue that only shows up in real traffic.
9) Pricing
Pick the tier based on how many sections and states your landing page needs. All prices are fixed for the scope below, starting from the designs you provide.
10) Next steps
If the timeline and scope below fit what you need before high season, the next step is to lock in a start date and get your assets in one place.
1. Sign this proposal to confirm the scope and start date. 2. Send the Figma link, copy, images, and your booking or sales link. 3. I start the build and share a working preview for review.
11) Can you match this figma exactly, including mobile?
Yes, as long as the Figma is the approved source of truth. I build to the spacing, type sizes, and components in the file, then I check real device widths so the mobile version feels intentional, not squeezed.
WHAT DO YOU NEED FROM ME AND WHEN?
I’ll need the final Figma link, your copy, images, and the one action the page should push most (book, message, buy). I’ll ask for these up front so I’m not waiting on assets mid-build.
12) Will it be fast on mobile data and older phones?
That’s the point of the build. I keep JavaScript light, treat images as the main performance risk, and test on throttled connections. You’ll see what I’m seeing before I call it done.
IF SOMETHING BREAKS AFTER LAUNCH, HOW DO WE HANDLE IT?
I include a post-launch support window for small fixes. After that, you can keep me on a monthly retainer or request fixes as needed. Either way, you’ll have one clear channel and a clear response time.
13) Payment
I book the start date with a 50% deposit. The remaining 50% is due when the landing page is ready to launch and I hand over deployment-ready code and access details.
What I need from you. Before I start, I need the final Figma link, brand assets (logo, fonts, colors), and any required text and images. If items arrive late, the timeline shifts by the same amount.
Scope changes. This pricing covers the deliverables listed in your chosen tier. If you add sections, new page states, or extra components, I will quote the change in writing before I build it.
Feedback and revisions. I include two revision rounds on the built page based on your notes against the Figma. Extra rounds are billed at 900 MXN per hour, and I will confirm time before I start.
14) Timeline and handoff
Once I have everything listed above, most landing pages take 5 to 10 business days. I deliver a deployable build plus a short handoff note covering edits, images, and basic updates.
Post launch support. After launch, I include 14 days of support for small fixes related to the agreed build, like layout bugs on phones or a broken link. New features are quoted separately.
Ownership. When the final payment is received, you own the final code I deliver for your project. I can reuse general techniques and non-identifying snippets, but not your designs or content.
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Questions about this proposal template
What does Cochineal Studio - Web Development Proposal quote for?
1 priced item, starting with Landing + Components. Every line is editable, so the wording and the price both change to match the job you are quoting.
Can a client sign Cochineal Studio - Web Development Proposal online?
Yes. Cochineal Studio - Web Development Proposal carries a signature block, so a client signs from their phone or their laptop and the proposal records who signed and when. Nothing gets printed and there is no separate signing tool to connect.
What is in Cochineal Studio - Web Development Proposal?
14 sections: 14 written sections, a priced table of 1 item, and a signature block. Every section is editable once the template is in your workspace.
Can the wording be changed?
Yes. Cochineal Studio - Web Development Proposal installs as an ordinary proposal in your workspace, so every paragraph, item and price is editable in the proposal editor. It arrives as a draft and is sent to nobody until you send it.
Does it need any other tools or accounts?
No. Writing, sending and signing all happen inside Plutio, so there is no document tool to connect and no separate signing service to pay for.
How much does Cochineal Studio - Web Development Proposal cost?
Nothing. Every template in the Plutio library is free to use, and this one adds a proposal to your workspace that you can keep, edit or delete.
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