What this covers
You have one identity your in-house team can use without guesswork, and suppliers can reproduce without reworking. The mark holds its shape at small sizes, the colours stay consistent, and every new item looks like it came from the same place.
You reached out because the current mix of logos, colours and templates needs rules before a rebuild, pitch cycle or product launch lands. Next, we’ll confirm what exists today and set a short, decision-led schedule.
We start by looking at what you already have in use, not what is supposed to exist. Then we rebuild the identity as a set of rules people can follow: how the logo behaves, which typefaces do what, how colour is assigned, and what a “correct” file looks like when it reaches a printer.
About us
We’re Stanage Studio, and we focus on visual identity system design for organisations that already have a brand in the world and need it to behave consistently. Most of our projects start with a messy folder of marks, a slide deck everyone edits differently, and a website rebuild or product push that makes the gaps obvious.
What clients pick us for is the part after the reveal slide. We test the identity on the items that cause problems in real use, we hand over production-ready files, and we write guidelines that answer the questions your team and suppliers actually ask when they are trying to make something quickly.
Who you will work with
You’ll have a small group on the tools day to day, with specialist checks at the points where identities usually break.
Team
Hannah Sykes, Creative director. Hannah leads the decisions that affect recognition and longevity, and keeps stakeholder feedback tied to clear choices you can sign off.
Tom Wainwright, Brand identity designer. Tom builds the logo system and lockups, then pressure-tests them at the sizes and layouts your team uses every week.
Aisha Rahman, Brand guidelines lead. Aisha turns the design into rules people can follow, with examples that show exactly what to do in common situations.
Mark Sutcliffe, Production artwork lead. Mark prepares the production artwork so files go to print, signage, and workwear without last-minute fixes or redraws.
Selected work
These are the kinds of identity system projects we do when a brand has to work across print, on-site, and in-house templates.
Portfolio
Manufacturer identity tidy-up. A long-used mark existed in four versions and three colour sets. We rebuilt a single logo family, set a colour and type system, and replaced the most-used templates so the sales team stopped rebuilding slides from scratch.
Professional services re-standardisation. The firm’s decks and documents had drifted as different people edited them. We refined the existing mark, defined typography rules for headings and body text, and shipped a small template kit that made “on brand” the default.
Scale-up launch system. A new product line needed packaging, datasheets, and a trade show stand within the same quarter. We built a flexible lockup set, a colour assignment rule for product tiers, and an asset kit suppliers could pick up without calls.
“Everything now comes out consistent, even when different people make it.”
Marketing manager, a growing B2B business
How we work
We keep this moving by turning opinions into decisions, and decisions into files people can use. You’ll always know what we’re deciding that week, what you need to review, and what your team can start using next.
1. Audit and snapshot Week 1 We collect what is currently in use: logo files, slide decks, documents, signage artwork, and anything your suppliers are working from. We map the variations and the failure points, then agree the list of applications we will test the system against as we build it. 2. Logo system build Weeks 2-3 We refine the mark and build the lockup set, then test it at real sizes for screens, print, and fabrication. You’ll review against clear options, not loose moodboards. When we close this step, you have a logo system that is stable and repeatable. 3. Type and colour rules Week 4 We set typography roles your team can apply without design judgement, including size relationships and spacing. We define colour values for the places they fail, including print and digital, and we set the rule for when each colour is used so it does not drift. 4. Assets, templates, handover Weeks 5-6 We build the core asset kit and templates your team uses most, then write the guidelines around the decisions we made. We run a handover session with your in-house team, and we stay available for supplier questions while the first items go into production.
Identity audit snapshot
A short record of what exists today, what conflicts, and which real applications the system will be tested against as we design it.
LOGO REFINEMENT
A refined master logo file, prepared for consistent use, with corrections that improve reproduction at small sizes and in fabrication.
LOCKUP SET
A set of approved logo versions for the common layouts you need, including horizontal, stacked, and symbol use where appropriate.
Typography and colour specification
A defined type system and colour palette with the values your team and suppliers need for screen and print, plus rules for when to use each.
ASSET AND TEMPLATE KIT
Production-ready files and working templates for the items you rely on most, set up so your team can edit safely without breaking the system.
BRAND GUIDELINES DOCUMENT
A practical guide that shows the rules with examples, including placement, spacing, sizing, and file use, written for in-house and supplier use.
Pricing
Pick the tier that matches how much needs standardising right now. Each option covers the same six-week flow, with more formats, templates, and guidelines detail as you move up.
Priced items
Getting started
If you want us to hold time for this, the next step is to sign and book the work in.
1. Sign the proposal and confirm the project start date. 2. Pay 30% to book the work and reserve studio time. 3. Send your current brand files and the items you need the system to cover.
Signature
Fee summary
Payment
30% is due to book the work when this proposal is signed. The remaining 70% is due when the finished work is handed over. Each invoice is payable within 14 days of its date.
What we need to start. To start Week 1, we need your current logos and files, plus a list of the places the identity shows up now. We will also ask for access to brand templates your team edits.
Feedback rounds. We build in two rounds of changes at each stage, gathered into one set of notes. Extra rounds are fine, but they extend the timeline and we will agree the added time before we do it.
Usage examples. We will test the identity on real items you use, using your existing formats where possible. If you want us to cover a specific item, you will send the file, size, and any printer constraints.
Changes to scope
If the scope changes, we will write the change down before we start it, including cost and timeline impact. That keeps the work plan, the files, and the invoice aligned as the project moves.
Handover. At handover we deliver the logo files, lockups, type and colour specification, asset and template kit, and the brand guidelines document. We will also run one handover call with your team to walk through use.
Ownership. Once the final invoice is paid, you own the finished identity assets and guidelines we deliver. We keep working files and process material so we can support future updates without rebuilding from scratch.
