It covers brand identity design and it’s meant to make the day-to-day of the project simple: what I’m delivering, what you’re paying, and how we handle changes so the identity holds up in real use.
If you’ve accepted a proposal from me for this project, these terms apply to that same work and fill in the practical details that don’t fit on a one-page quote.
What you get
Brand identity design is the set of design work and files I deliver so your brand looks consistent on a website, packaging, and the basics like invoices and cards. The deliverables for your project are listed below, and that list is what I’m committing to deliver.
If you’d like to keep your existing logo and tighten it up instead of starting over, that can still fit within this scope. I’ll tell you early if the current logo will limit the system (for example, it won’t reproduce well at small sizes or it falls apart in one color), so you can choose whether to redraw it or adjust expectations before we go deep.
* Redrawn primary logo * Logo variations set * Color and type system * One-page brand guidelines * Business card and invoice set * Packaging label dieline layout
Payment
To book the project, I invoice 50% of the total price when you sign. I schedule the work once that invoice is paid. I invoice the remaining 50% when the finished files are ready for handoff.
Each invoice is due within 14 days of its date. If an invoice goes past due, I pause work and I hold handoff until the account is current. If a pause affects timing, I’ll confirm the updated schedule in writing once payment is back on track. You’re always welcome to flag billing issues early. I’d rather adjust the plan than let payment problems surprise either of us.
Changes and rounds
I include two rounds of changes at each major checkpoint. A “round” means you send one consolidated set of notes, then I revise and send an updated version back. These rounds are for edits and refinements, like adjusting a mark, tightening type, nudging colors, or tuning layout rules. They are not a full restart.
If you want additional rounds, or if the direction changes after we’ve aligned (for example, switching from a clean wordmark to a detailed emblem, or changing naming direction), I’ll price the extra time and get your written approval before I do the added work. That keeps the project moving without scope creep.
Who owns what
Once the final invoice is paid, you own the finished brand identity design files I deliver to you. You can use them for your business, and you can share them with your printer, developer, sign fabricator, and other vendors so they can produce materials correctly.
I keep my drafts, working files, and the tools I use to build the work (like templates, methods, and setup files) so I can work efficiently and keep my process consistent across projects. If a vendor needs a specific format or setup, send me the spec and I’ll provide exports or adjustments that match it as part of a normal handoff, as long as it doesn’t change the scope of what we’re producing.
Sharing the work
I may show the finished work as part of my portfolio, including on my website, social channels, and in presentations, because seeing real applications is how most clients choose a designer. When I share, I aim to show the identity in context (for example, a logo used on packaging or a layout system used on a page), not just pretty mockups.
If you need the project kept private for a period of time, or you don’t want it shared at all, tell me and email that request in writing. I’ll follow it. If timing matters because you’re launching, I can also wait until your public launch date before I post anything.
Limits and responsibilities
I’m responsible for delivering the work I’ve agreed to, with reasonable care and attention, and for communicating clearly about decisions that affect how the identity performs in real use. You’re responsible for how the work is used after handoff, including final proofing before anything is printed, manufactured, or installed.
I can’t cover losses caused by production or platform issues outside my control, like printer color shifts, vendor mistakes, stock shortages, website theme limitations, or a sign shop building from outdated files. If you want, I’m happy to review vendor proofs you send over, but the vendor’s final output and deadlines are still their responsibility.
Ending the project
Either of us can end the project by telling the other in writing and agreeing a notice period in writing. I’ll keep working during that notice period as long as invoices are paid and you’re still providing inputs needed to move forward.
If the project ends, you pay for the work I’ve completed up to the end date. If you’ve already paid more than that amount, I refund the difference. If you’ve paid less, I invoice the balance. Once the account is settled, I’ll hand over what’s ready at that point in usable form (for example, the latest logo files and exports), along with notes on what’s still incomplete so you’re not guessing.
Signature
