In brief
You end up with a logo that stays readable at favicon size, holds its shape on signage and embroidery, and comes with files and rules your team can hand off without surprises.
We’ll bring you a few distinct directions, refine one with revisions, then hand over production-ready files and a short guide your printers and web team can use without guessing. Next: we’ll confirm scope, timeline, and the first invoice to book your start date.
We start by learning where the logo has to live and what it has to do. Then we review competitive marks so you don’t drift into a look that’s already taken. We sketch and build in vector from the start, test at tiny and one-color sizes, and document the final rules so partners can reproduce it cleanly.
A bit about us
We’re a three-person studio that focuses on marks that have to work in the real world, not just in a slide deck. Hannah leads logo design day to day, Jonah handles the identity logic behind the mark, and Elise turns decisions into a guide vendors can follow. We’ve learned that the fastest projects are the ones where the rules are written down early.
We get picked when teams need a logo that survives production. We build in vector, we check small sizes and one-color use before anything gets approved, and we keep the choices defensible by showing what changed and why. You’ll see options that are different on purpose, not five versions of the same idea, so selecting a direction feels like a decision instead of a guess.
Meet the team
You’ll work with the same three people from first call through handoff, so decisions don’t get lost between meetings.
Team
Hannah Whitaker, Logo designer. Hannah runs logo design, takes the lead on concept directions, and pressure-tests the mark at small sizes and in one-color before you sign off.
Jonah Mercer, Brand identity designer. Jonah builds the vectors and the system logic behind the mark, so it holds up on a storefront sign and still reads on a browser tab.
Elise Park, Brand guidelines lead. Elise prepares the brand guidelines and handoff package, so your agency partners, printers, and web team all use the same files and rules.
Recent work
A few recent logo design projects, showing how the mark was built to survive web, print, signage, and handoffs to outside vendors.
Portfolio
Merger rollout wordmark. Designed a wordmark for a newly merged company and built a lockup that stayed legible from website header to invoice stamp. We set clear spacing and one-color rules so vendors stopped improvising.
Agency website logo package. Created three distinct directions for an agency-led site build, then refined one through revisions and exported a full file set for dev and print partners. The favicon and social avatar were tested before final approval.
Signage-first monogram. Developed a monogram for a company with exterior signage needs, including simplified cuts for fabrication and embroidery. The final mark shipped with a one-color version that stayed recognizable at distance.
“Everything worked first try with our printer and our web team.”
Marketing manager, a mid-size company after a name change
How this runs
Logo design goes faster when the uses are clear and the decisions are recorded. We’ll show you each direction at the sizes and in the colors you’ll actually use, then we’ll lock the rules down so partners can reproduce it without interpretation.
1. Discovery and audit Week 1 We meet to confirm the name, tagline status, audiences, and where the logo must appear first. Then we review your current materials and any existing marks so we keep what still works and drop what causes confusion. 2. Competitive review Week 1 We pull a set of relevant competitor and adjacent-category marks and map where the sameness is. You’ll see what’s overused, what reads too close at a glance, and what spaces are safer to own visually. 3. Directions and selection Week 2 We develop multiple distinct logo directions and present them with real-use checks, including small-size, one-color, and reversed use. You’ll pick a direction, tell us what to keep, and name what cannot be true about the final mark. 4. Refinement and handoff Weeks 3-4 We refine the chosen direction through revisions, then finalize the vector artwork and variants needed for day-to-day use. We package the master files, export the full set of formats, and hand over a short guide your vendors can follow.
3 LOGO DIRECTIONS
Three distinct design routes shown in context, with quick checks for small-size use and one-color reproduction so you can choose with confidence.
REFINED FINAL LOGO
One selected direction refined through revisions into a finished mark, built as clean vector artwork and checked for balance, spacing, and readability.
LOGO VARIANTS SET
A practical set of versions for real use, including full color, one-color, reversed, and simplified options when the smallest sizes demand it.
Production file package
Vector and web-ready exports, organized and named so your printer, sign vendor, and web team can grab the right file without asking you to interpret formats.
MINI BRAND GUIDE PDF
A short PDF that shows correct logo use, spacing, minimum size, colors, and type choices, written for outside partners who need rules they can follow.
TYPOGRAPHY AND COLOR SPEC
Final type and color selections with the values teams actually apply, including print and digital values so the logo stays consistent across mediums.
Pricing
Choose based on how many directions you want to review up front and how much variant coverage you need for small sizes, one-color use, and vendor handoff.
Priced items
Get started
If you want to lock a start date, the next step is simple and we’ll keep the admin light.
1. Sign this proposal to approve the scope and pricing. 2. Pay the 25% booking invoice to reserve your spot. 3. Kick off with a discovery call and asset handover.
Signature
Fee summary
Payment
To book logo design, we invoice 25% when the proposal is signed. We invoice the remaining 75% at handoff of the finished work. Each invoice is due within 14 days.
Scope changes. This proposal covers the process and handoffs listed in What you get. If you want to add work, we will describe the change in writing and price it before we start.
Your inputs. We will ask for a point of contact, any existing brand materials, and a list of competitors or reference marks. When feedback is consolidated and on time, the Week 1-4 schedule holds.
Feedback and approvals. We need one set of consolidated notes per review round and one person to give approvals. If feedback arrives from multiple threads, we will pause until we receive a single, agreed direction.
Schedule
The timeline assumes continuous weeks and timely feedback at each checkpoint. If reviews are delayed, the schedule shifts by the same number of business days, with no penalty either way.
Trademark flags. We can adjust the logo if a trademark search flags something close, but we do not provide legal clearance. If you share search results, we will use them to steer refinements promptly.
Handoff and ownership. Once the final invoice is paid, you own the final approved logo and the delivered files. We keep working files and process notes so we can support future updates without rebuilding from scratch.
