Free Brand Identity Design Proposal Template
A brand identity proposal covers the scope, deliverables, timeline, pricing, and the terms for a bilingual identity that stays consistent in use.
A founder can sign off on a nice-looking logo and still end up with a messy folder that nobody can use, so every printer, sign shop, and new hire starts guessing. A brand identity proposal names the identity work being bought, who’s doing it, and what “handoff-ready” means when the system has to hold together in Arabic and English across signage, packaging, and social.
The proposal opens with Summary, then introduces Who you are working with and The team so the client knows how decisions and handover get handled. Recent work sits next to the deliverables, including a bilingual logo system, a brand guidelines PDF, and file delivery notes that focus on real production, and the page uses a proof-sheet cyan-blue with a light gold accent under Raleway headings and Inter body text.
- Summary Frames the consistency problem, then names the scope, timeline, and cost so the client knows what the system includes before pricing.
- Recent projects Shows examples of identity systems across print, signage, and social, including one short client quote about printer-ready files.
- Pricing Carries Identity + Launch Set as a single priced item, which means the client agrees to one package rather than picking line by line.
- Who does what Covers roles, payment split, timeline range, and how many directions and revision rounds are included.
- What we need from you Lists what the client sends before kickoff, how scope changes get priced, how files get organised on delivery, and when ownership transfers.
Once the scope and numbers are right, you replace the price on Identity + Launch Set, send the proposal, and the client accepts and signs online. Signing moves the job into the Next steps section, with a fee summary and the signature in the same place the client expects to find them.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What this proposal contains
1) Summary
Opens on what the identity needs to fix across touchpoints, then covers scope, timeline, and cost in plain terms.
2) Who you are working with
Explains the studio’s focus on identity systems that survive production, plus how Arabic and English get handled together.
3) The team
Clarifies that the client works directly with both people on the project, from first call through handover.
4) Recent projects
Gives a quick set of comparable projects, aimed at consistent output across print, signage, and social.
5) Neighbourhood café launch
Describes a bilingual identity carried into menus, cups, and social templates so the space and the feed match.
6) Clinic rebrand refresh
Covers updated lockups, type choices, and usage rules so signage, forms, and the website stop drifting.
7) Small maker packaging set
Explains a label layout system and the kind of printer-ready handoff the client can expect, plus one testimonial quote.
8) Bilingual logo system
Details Arabic and English lockups, a working colour palette and type set, and what the brand guidelines PDF covers.
9) Social media template set
Lists editable social templates, stationery layouts, and a packaging label layout with size rules and safe areas.
10) Pricing
Carries priced items and points the client to the tier that matches how many touchpoints need to launch at once.
11) Next steps
Carries the signature and fee summary, and explains what signing confirms and what happens before the project starts.
12) Do you design for arabic and english together?
Answers bilingual design, what files get delivered for print, and how consistency carries across Instagram, menus, and packaging.
13) Who does what
Explains roles, payment stages, timeline expectations, and what the feedback and revision structure includes.
14) What we need from you
Lists required inputs, how added scope gets priced, how delivery files are organised, and when ownership transfers.
Who it is for
Brand identity studios and logo designers sending a bilingual identity system proposal to a founder who needs the files to work in real production.
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Questions about this proposal template
What should a brand identity proposal include?
A brand identity proposal usually covers the scope of the identity work, what gets delivered, the timeline, the price, and the terms around changes and ownership. This template also spells out bilingual delivery, file handover, and how revisions work.
Do you design for Arabic and English together?
Arabic and English get designed as one system in this proposal, with lockups and spacing rules so the marks sit together cleanly. The copy also mentions legibility checks for signage, menus, and phone screens.
What files do you deliver for signage and print?
The proposal promises print-ready vector files for the logo system, plus exports for common uses. File delivery gets organised and labeled by use so printers and marketers can pick the right version without guessing.
How do you keep a brand consistent across Instagram, menus, and packaging?
The deliverables describe a shared set of type, colour, grid, and layout rules applied across social templates, stationery, and a packaging label layout. The goal is one system that holds together across touchpoints instead of one-off files.
How many logo concepts and revision rounds should a proposal offer?
This proposal says the studio shares up to three logo directions, then refines one chosen direction. The price includes two revision rounds on the chosen direction, plus one round on the guidelines.
When does ownership of the final logo and files transfer?
The terms say ownership transfers once the final invoice is paid. The handover includes the final approved logo system, guidelines, templates, and stationery files.
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