In brief
You’ll have a logo and a simple identity system that stays legible at small sizes, reproduces consistently with printers and sign shops, and is easy for different people to apply without constant policing.
You reached out because the current look is being stretched too far, or a change in name, location, or offer means patching it isn’t working. We’ll build a mark that holds up in production, then hand over the files and guidelines your team and suppliers can use straight away. If you’d like to go ahead, you can sign and we’ll book the first workshop.
We start by checking where the logo has to live: labels, menus, shopfront signs, social, and anything that’s getting made locally. Then we draw a small set of solid directions, test them at the sizes they’ll be used, and refine one route into a complete logo set with production-ready colour and type.
A bit about us
We’re a three-person studio doing brand identity design for products and places that need to show up in the real world, not only on a screen. We got into this work by sitting between founders and production: labels, menus, vinyl, packaging, and the small decisions that decide whether a mark prints cleanly or turns to mush.
People usually pick us when they need the design and the production thinking in the same room. We redraw and clean up marks properly in vector, we test colour and legibility before anything goes to print, and we build guidelines that a printer, sign shop, or in-house team can follow without guessing.
Meet the team
You’ll work with the three of us throughout, with one person leading each part of the job.
Team
Anika Steyn, Brand identity designer. Anika leads the brand identity design work, runs the concept reviews with you, and keeps every version tied back to where the logo will be used.
Johan Brink, Packaging designer. Johan handles packaging design and dielines, so the identity translates cleanly onto labels, boxes, and sleeves without last-minute layout compromises.
Leila Rossouw, Production artworker. Leila prepares production artwork, builds the final file set, and checks that printers and sign shops can output it without rebuilding anything.
Recent work
Here are three recent identity jobs that had to reproduce cleanly across print, packaging, signage, and day-to-day use.
Portfolio
Restaurant opening identity. New wordmark and symbol set for a venue that needed to work on menus, exterior signage, and staff shirts. We rebuilt the logo as a tight vector set and set clear colour values for print and vinyl.
Retail product label system. Logo redraw and a packaging label system for a growing product range. We created a consistent type and colour structure so new flavours could be added without redesigning every label from scratch.
Service business rebrand. Updated identity for a business that had accumulated mismatched versions of the logo. We cleaned the mark, built a usable palette and type pairing, and supplied a file pack staff could use without editing.
“Everything matched across print and signage, and our team stopped improvising.”
Marketing manager, a growing product brand
Deliverables
* Identity cleanup and rollout. A brand came to us with three conflicting logo files, a stretched web version, and labels that never matched the shopfront sign. We redrew the logo as a clean vector set, rebuilt spacing rules, and set one colour recipe for print and vinyl so suppliers could match it. * What changed. The smallest approved logo size dropped from 18mm wide to 12mm wide without losing legibility, which stopped the mark filling in on labels. Their printer ran the first packaging run without a single logo rebuild, and the sign shop cut the wordmark straight from our PDF and EPS files.
Pricing
Pick the tier that matches how much needs to be standardised now versus later. All prices include the full 5-week process described above.
Priced items
Get started
These are the files and documents you’ll have at hand when the brand identity design work is signed off.
1. Primary logo files 2. A complete logo set as vector and image formats for everyday use: AI, EPS, print PDF, SVG, and transparent PNG, supplied in both colour and one-colour versions. 3. Logo variations 4. A wordmark, symbol, and the key lockups you’ll actually use, including stacked and horizontal options sized for packaging, signage, and digital headers. 5. Colour palette and values 6. A working palette with print and screen values listed together, including CMYK, RGB, HEX, and Pantone targets where they apply for your printing method. 7. Type pairing and usage notes 8. The chosen typefaces with weights, sizing guidance, and simple rules for headings and body text so marketing and packaging stay consistent. 9. Brand guidelines document 10. A single PDF with logo rules, clear space, minimum sizes, colour use, type, and examples of correct placement so different people can apply it the same way. 11. Production artwork for packaging dielines 12. Print-ready artwork placed onto your dielines, supplied as layered files and press PDFs, built to your printer’s bleed, safety, and colour requirements.
Signature
Fee summary
Discovery and production check (week
1)
We start with a short workshop and a production check. You tell us where the logo needs to work, and we confirm sizes, substrates, printing methods, and any supplier constraints we need to design to.
CONCEPT ROUTES (WEEK 2)
We develop a small set of distinct logo routes, each shown in the places that matter: small label size, a simple sign mockup, and basic digital use. You pick a direction and tell us what to adjust.
Refinement and identity system (Weeks 3-4)
We refine the chosen route into a full set: wordmark, symbol, lockups, clear spacing rules, colour palette, and type pairing. We test it at the sizes it will actually be printed and cut.
GUIDELINES AND FINAL ARTWORK (WEEK 5)
We build the brand guidelines document and prepare the final production artwork. We also check any printer or sign shop specs you have, then package the files so your team can use them without editing.
Booking and payment
To book time in the schedule, we invoice 25% when you sign. The remaining 75% is invoiced when the finished files are handed over. Each invoice is payable within 14 days.
What counts as finished. Handover is when we send the final file package and the brand guidelines document in the agreed formats. If a supplier needs a different format, we will adjust and resend within the original scope.
Feedback and rounds. Your feedback keeps the timeline moving. The tier you choose includes a set number of concept routes and refinement rounds. Extra rounds are fine, but we will price them before we start them.
Changes to scope. If the brief changes after Week 1, we will pause and confirm what is added, what is removed, and what it does to timing and price. We only continue once you approve the update in writing.
What we need from you
We need one point of contact, decision-making notes consolidated into one message per round, and any supplier specs you already have. Delays in feedback or missing specs can push the handover date.
Supplier specifications. We will work to the printer, label house, or sign shop requirements you share with us. If specs arrive late or change midstream, we may need to re-export or rebuild production files as an additional step.
File ownership and reuse. Once the final invoice is paid, you own the final approved logo and identity artwork for use on your business. We keep working files and drafts on our side so we can support future updates.
If the first concepts miss. If the first set of routes is not landing, we will step back into the brief, confirm what is not working, and develop a revised direction. That reset stays inside the agreed number of routes for your tier.
