What this covers
You’ll have a logo and identity you can use the same way, every time. You’ll be able to send one file pack to a signwriter, printer, or web person and know it will reproduce cleanly in colour, black, or white.
I’ll design a logo and supporting identity so everything you send out looks like the same business, and the files hold up on signage, workwear, vehicles, print, and web. Next, I’ll confirm scope and book a start date.
I’ll start with quick sketch directions to pin down the idea, then build the chosen route properly in vector so it scales cleanly from a tiny invoice mark to a ute door. From there I’ll lock colour and type choices, write a short style guide you can hand to suppliers, and set up print-ready artwork where you need it.
A bit about me
I’m Hannah Mercer, a brand identity designer at Nobbys Studio. I do brand identity design for operators who are good at their craft and want their branding to keep up. Most of my work starts the same way: a logo that sort of works online, then falls over on uniforms, stickers, vehicles, or anything that needs clean reproduction.
People hire me when they want fewer guesses and fewer do-overs. I build logos as working tools, not as a trendy picture. I’ll show you options in context, test them in black and white early, and hand over a file set that suppliers can use without chasing you for a different version.
Recent work
Here are a few brand identity design projects where the mark had to work across print, signage, and day-to-day quoting.
Portfolio
Trades logo refresh. Rebuilt an existing logo as a clean vector mark, tightened spacing, and set a simple colour and type system. The client stopped sending screenshots to suppliers and started sending one consistent file pack.
New solo business identity. Took rough sketch ideas into two clear directions, then built the chosen option into a flexible logo set with stacked and horizontal layouts. The client used the same branding on invoices, the website header, and Instagram.
Packaging label set-up. Designed a logo and label look, then set up print-ready artwork for multiple sizes so the product line stayed consistent on shelf. Barcode placement, margins, and bleed were built in to suit typical label printers.
“The logo files worked everywhere, and my printer didn’t need a single fix.”
Freelance operator, quoting bigger jobs for the first time
How this runs
I keep this work structured, with a few clear decisions at the right moments. You’ll see the logo at the sizes you’ll actually use, and you’ll always know what I need from you to keep things moving.
1. Kick-off and inputs Days 1-2 I’ll collect what you already have and what you need the identity to cover right now. You’ll answer a short set of questions, and you can send any examples you like. I’ll confirm where the logo must work first: web header, invoices, signage, vehicles, workwear, and socials. 2. Sketch directions Days 3-6 I’ll sketch and refine a small set of logo directions and show them in a few real uses, including black and white. You’ll pick one direction to take forward. At this point the job becomes about making one route strong, not juggling endless options. 3. Build and refine Week 2 I’ll build the chosen logo in vector, then tighten the details that make it reproduce well: spacing, line weights, and small-size legibility. You’ll get rounds of changes to dial in what matters, and I’ll keep checking the mark in one colour and reversed out. 4. Guide and handover Week 3 I’ll lock the final colours and type, then write up the guidelines so you can hand them to a printer, signwriter, embroiderer, or web person. If you need print artwork set up for a supplier, I’ll prep it to their specs and include it in the final handover.
Primary logo (vector)
Your main logo in vector format, built to scale cleanly for print, signage, vehicles, and embroidery without getting soft or pixelated.
SECONDARY LOGO LAYOUTS
A small set of alternate lockups, such as stacked and horizontal versions, so the logo fits invoices, website headers, profile icons, and narrow spaces.
COLOUR PALETTE AND TYPE SET
A defined colour palette and font selection with exact values you can copy into Canva, a web build, or send to a printer without guessing.
Final file pack
A zipped folder with the working formats suppliers ask for, including AI, EPS, PDF, and SVG, plus PNGs for web with transparent backgrounds.
BRAND GUIDELINES PDF
A simple style guide that shows logo spacing, minimum sizes, colour and type rules, and examples of correct usage in black, white, and colour.
PRINT-READY ARTWORK SET-UP
Print-ready files for agreed items such as business cards or stickers, set up with bleed, trim, and export settings a local printer can run.
Pricing
Choose the tier based on how many lockups you need and how many places the logo has to live, from invoices and your website to signage and workwear.
Priced items
Get started
If you’d like me to hold a start slot for you, this is how we’ll lock it in.
1. Sign the proposal to confirm the scope and price. 2. Pay the 30% booking invoice to secure your start date. 3. Send your inputs and I’ll start sketch directions on day one.
Signature
Fee summary
Booking and payment
To book the work, I invoice 30% when the proposal is signed. The remaining 70% is invoiced at handover, once the final files are ready. Invoices are payable within 14 days.
What I need from you. I’ll ask for your business name as it should appear, a short description of what you do, and any must-keep details. Delays in approvals or missing info will move the schedule.
Review rounds. Each tier includes a set number of revision rounds. A round is one compiled list of changes on the same set of artwork. Extra rounds are available and I’ll quote before I start.
Files at handover. At handover you’ll receive a file pack with vector and web-ready versions of the primary and secondary logo layouts. I’ll include black, white, and single-colour versions where needed.
Supplier setup
I’ll set up print-ready artwork for your supplier based on the specs you or they provide. If a supplier changes specs mid-job, I’ll update the files and let you know any extra time.
Changes to scope. If you add items or decide you need more logo layouts than the tier includes, I’ll write it up and quote the added cost before I do the extra work. Nothing is assumed.
Ownership and use. Once the final invoice is paid, you own the final logo files and the brand guidelines. I can show the work in my portfolio and socials, unless you ask me in writing not to.
