The short version
You’ll have a steady stream of publish-ready pieces that match how your buyers search, explain the product without guesswork, and give sales something useful to send when a deal needs proof.
We’ll handle content strategy, planning, and writing, then keep production moving on a monthly rhythm you can defend in the pipeline review. If you’re ready, we’ll start with a quick kickoff and a first-month plan.
We start by taking stock of what you already have, what it’s doing today, and what your buyers are searching for. Then we turn that into a channel plan and an editorial calendar, write from SME interviews and product docs, and ship on a predictable cadence with one place for feedback and one person accountable for deadlines.
About us
We’re a four-person content team based in Ghent, and we built Korenmarkt Copy Co around one problem we kept seeing: marketing teams had the product knowledge, but nobody had the time to turn it into shipped content every week. So we set our work up like production, with a calendar, tight briefs, named owners, and drafts that move forward on schedule.
People pick us when they need output they can stand behind in a monthly meeting. We learn the product by interviewing the people who know it, we edit for accuracy before polish, and we keep decisions small and visible. You see what’s being written, what’s blocked, and what’s going live, without chasing three people for status.
Who you will work with
You’ll work with the same four people throughout, with clear handoffs between strategy, writing, and SEO editing.
Team
Lotte De Wilde, Content strategist. Lotte runs the strategy work, turns goals into a usable plan, and keeps the calendar focused on topics that support revenue.
Matthias Van den Berghe, Content writer. Matthias does the interviews and writes the drafts, then bakes feedback in without losing the point or the structure.
Noor Declercq, SEO editor. Noor edits for search intent, on-page SEO, and internal linking, and she catches the product details that slip through first drafts.
Bram Vermeulen, Client lead. Bram is your day-to-day lead, keeps approvals moving, and makes sure nothing sits in limbo waiting for “one more input”.
Selected work
Here are a few pieces of work that show the range we cover, from strategy and planning through to writing and case studies.
Portfolio
Content audit and reset. Took a year’s worth of posts and pages, built a URL inventory, and mapped each item to a buyer question. Kept what worked, merged overlaps, and replaced thin pages with a short list of priority topics for the next quarter.
SEO blog production sprint. Built an editorial calendar from keyword and topic mapping, wrote weekly articles from briefs, and tightened on-page SEO in edit. The client got a predictable publishing pace without pulling SMEs into long writing cycles.
Interview-led case studies. Ran customer interviews, pulled out the before and after story, then wrote case studies sales could use. Each one landed with a short summary, proof points, and quotes approved in a single review thread.
“They kept the calendar moving and the drafts were accurate fast.”
Marketing manager, a B2B software firm
Content audit and URL inventory
A spreadsheet of your key URLs with notes on purpose, performance signals, and next action. This is a setup deliverable and it guides what we fix, keep, merge, or replace.
CONTENT STRATEGY AND CHANNEL PLAN
A written plan that ties topics to buyer questions and channels to intent, with a short set of priorities for the next 90 days. Delivered after the audit and mapping work.
EDITORIAL CALENDAR
A month-by-month calendar with titles, angles, owners, and due dates. You get the next month’s calendar before the month starts, so approvals do not pile up mid-cycle.
SEO content briefs
One brief per SEO-led piece, with target query, intent, outline, and internal links to include. Briefs arrive before writing starts, so you can steer the direction early.
BLOG AND ARTICLE DRAFTS
Drafts written to the approved brief, ready for your review. These arrive throughout the month on the dates in the calendar, not all at the end.
CASE STUDY INTERVIEWS AND WRITE-UPS
Interview notes, a structured story, and a finished case study draft. We schedule interviews early in the month and deliver the first draft with clear sections for proof, process, and outcomes.
What it costs
Choose the setup plus a monthly plan. Setup is a one-off; the monthly fee covers one month of planning and production. Prices are per month.
Priced items
Getting started
If you want us to hold the calendar and ship the work, the next step is simple and takes one short call.
1. Sign the proposal and we’ll send the kickoff invite. 2. Share access to your existing content and analytics. 3. We’ll deliver the audit, then the first month’s calendar and drafts.
Signature
Fee summary
Who’s actually writing and editing the pieces?
Matthias writes the drafts and runs most interviews. Noor edits every piece for structure, SEO, and accuracy checks. Lotte stays across the strategy and planning so each month’s work stays pointed at the same goals.
HOW DO YOU GET UP TO SPEED ON OUR PRODUCT FAST?
We start with a short kickoff, then we pull product docs, past notes, and any sales enablement you already use. After that we do SME interviews with a fixed question set, and we capture approved wording in a living reference doc.
What do you need from us each month to keep it moving?
We need one point person for approvals, access to the tools where content is reviewed, and a small block of SME time for interviews. Most months that is two to four short calls, plus written answers when a detail needs checking.
HOW DO YOU MEASURE WHETHER THIS IS WORKING?
We agree the few numbers you will review monthly, then we report against them consistently. Most teams track pipeline influence, demo or contact conversions from content pages, search impressions and clicks for priority topics, and sales usage of case studies.
Payment
Setup is billed 40% to start and 60% when the setup is handed over. Ongoing work is invoiced at the start of each month. Every invoice is payable within 7 days of its date.
What we need from you. To keep production moving, we need one point person for approvals, access to the tools where content is reviewed, and SME time for interviews. Most months that is two to four short calls, plus written answers.
Reviews and approvals. We’ll set review dates in the monthly calendar. If feedback or approvals land late, the publish dates move with them, because we won’t guess at product details or ship unapproved claims.
Changes to scope. If you want to add pieces, switch formats, or increase interview volume, we’ll price the change before we start it. We’ll also confirm what moves out of the month so the calendar stays workable.
Who does the work
Matthias writes the drafts and runs most interviews. Noor edits every piece for structure, SEO, and accuracy checks. Lotte stays across strategy and planning. Bram is your day-to-day point person.
Access and materials. You’ll give us access to the content and analytics we’re reporting on, plus any product docs, past notes, and sales enablement you already use. We store approved wording in a living reference doc.
Ownership. Once invoices are paid, you own the finished content we deliver for your use. We keep our working files, notes, and templates so we can run the program without rebuilding the process each month.
