What this covers
You have publishable content arriving on schedule, a site that answers the same questions sales hears every week, and monthly reporting that shows what is earning clicks, leads, and next-month priorities.
We’ll turn ideas into a monthly plan, drafted pieces, published work, and reporting you can use in your next internal update. You’ll get a steady cadence and a clear line from keywords to pages to leads. Next is agreeing the first month’s target topics and timeline.
We start with a keyword map and a brief pack so every piece has a job. Then we run a monthly rhythm: editorial planning, interviews where we need expertise, writing and editing, approvals, publishing, and a report that ties performance back to conversions and pipeline, not just traffic.
A bit about us
We’re Barón Plan Studio, a small content team based in Chile, working in English with marketing leads who need more output than their calendar allows. We built our process around the bottlenecks we kept seeing: ideas that never turn into briefs, drafts that stall in review, and posts that go live without a plan for how they will earn leads.
Clients pick us when they want content marketing to run like an internal function. We ship on a monthly calendar, we assign an owner to every piece, and we edit for accuracy and search intent before anything goes to draft. When a topic needs expertise, we pull it out of your team with a short interview instead of guessing.
Meet the team
You’ll work with the same four people month to month, so the brief stays consistent and the editing stays sharp.
Team
Camila Fuentes, Content strategist. Camila sets the content strategy, builds the monthly calendar, and keeps each piece tied to a keyword, a reader question, and a conversion goal.
Matías Rojas, SEO content lead. Matías owns SEO research and briefs, and he checks structure, internal links, and on-page basics before anything is ready to publish.
Valentina Sepúlveda, Copywriter. Valentina writes and edits the long-form work, runs interviews, and turns subject-matter input into pages your sales team can share.
Joaquín Herrera, Email and social producer. Joaquín produces email and social content, adapts each month’s pieces into campaign copy, and tracks what gets clicks and replies.
Recent work
Here are three recent content marketing projects that show how we plan, write, and publish work that supports lead gen over time.
Portfolio
Keyword map and brief pack. We built a keyword map around commercial intent and grouped it into topic clusters, then wrote briefs with angles, outlines, and internal link targets so writing could move fast without guesswork.
Interview-to-article run. We set up a repeatable interview workflow with a question bank and a fixed draft schedule. The client supplied one subject-matter interview per week, and we handled drafting, editing, and publishing.
Lead magnet and landing page. We wrote a lead magnet, the landing page copy, and the email follow-up sequence so the download had a clear next step. The team could see downloads, form fills, and assisted conversions in one place.
“They shipped consistently, and the reporting made it easy to defend content internally.”
Marketing manager, a mid-sized B2B team
How this runs
Content marketing works when it has a repeatable rhythm. We keep the month moving with a calendar, clear owners, and short review windows, so pieces do not pile up in drafts.
1. Setup and brief pack Week 1 We confirm your ICP, conversion events, and the products or pages that matter most. Then we build a keyword map and write briefs for the first month, including outlines, internal link targets, and what we need from your team to keep the writing accurate. 2. Monthly planning Monthly We draft the editorial calendar for the month and send it for approval. You’ll see what is shipping, what stage each item is in, and what input we need from you. Once you approve the calendar, we lock the order and start drafting. 3. Write, edit, publish Weekly We run a steady production loop. We interview your team where we need real examples or product detail, then write and edit to the brief. You review for accuracy and approvals, and we publish on the agreed schedule once we have sign-off. 4. Report and optimise Monthly We send a performance report that connects content to outcomes you can act on: rankings where they matter, leads, assisted conversions, and what sales is seeing in the funnel. Then we update next month’s calendar based on what is moving and what needs a different angle.
Keyword map
A prioritised list of keyword clusters tied to intent and conversion opportunities. Delivered during setup, then updated as we learn what ranks and what converts.
CONTENT BRIEF PACK
A set of writing briefs with outlines, angle notes, and internal linking targets. Delivered during setup, then topped up when we add new topics.
MONTHLY EDITORIAL CALENDAR
A month-by-month publishing plan with titles, targets, and due dates. Delivered at the start of each month so you can see what is shipping and when.
SEO content pieces
Blogs and landing pages written to approved briefs, edited, and prepared for publishing. Delivered as drafts through the month, then published once approved.
EMAIL AND SOCIAL COPY SET
Newsletter content and social copy that promote each month’s pieces and offers. Delivered each month alongside the publishing schedule so promotion does not lag behind.
MONTHLY PERFORMANCE REPORT
A report with what shipped, what moved, and what to change next. Delivered monthly, with notes you can reuse in internal updates and planning.
Pricing
Pick the tier that matches how many SEO content pieces you need shipped each month, then we scale the editorial calendar and production run around that cadence. Prices are per month.
Priced items
Get started
If you want us to start content marketing this month, this is the shortest path from approval to published work.
1. Sign this proposal to confirm the scope and pricing. 2. Pay the setup invoice to book the first week of work. 3. Share access and inputs so we can build the keyword map and first calendar.
Signature
Fee summary
Payment
Setup is invoiced 30% to start and 70% when the brief pack is handed over. Ongoing content marketing is invoiced at the start of each month. Invoices are payable within 7 days.
Changes. If priorities change mid-month, we’ll swap topics inside the agreed monthly editorial calendar first. If the change adds scope, we’ll confirm the extra work in writing before we do it.
Your weekly input. To keep a weekly write, edit, publish rhythm, we need one point of contact, access to the website and analytics, and comments on drafts within the agreed review window.
Approvals and publishing. We’ll share drafts for approval before publishing. If approvals stall, publishing dates move with them, because we can’t ship final work without a green light from your side.
Interviews and facts
For interview-to-article pieces, you’ll provide an interview slot and a reviewer for technical checks. We’ll write and edit, but you own accuracy of product claims and compliance statements.
Reporting. Our monthly performance report ties content to actions you can track, such as form fills, demo requests, and assisted conversions, using the tracking and CRM setup you give us access to.
Ownership. Once invoices are paid, you own the final written content we deliver. We may reuse non-confidential process examples in our portfolio only with your written permission.
Pausing or ending. You can pause or end ongoing work with written notice. Any work already in progress for the current month will be finished up to the paid scope, then we’ll hand over files and notes.
