Free Blog Content Workflow Template
A blog content workflow covers the stages from onboarding through planning, drafting, publishing, and reporting, with each step tracked as a card on a project board.
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Posts need to ship on a steady rhythm, but a blog can turn into a pile of drafts that don’t match the audience and never get past review. The Blog Content Workflow gives the work a single path from kickoff to reporting, so stakeholders know what’s next and writers aren’t guessing where a piece stands.
The board moves in six columns under Space Grotesk headings, with a teal base and a warm orange accent for callouts. Cards start by collecting access and aligning on cadence, then shift into editorial planning, research and SEO briefing, drafting and revisions, and finally publishing handover and performance review, so the client sees the same order every cycle instead of a new process every month.
- Board size The workflow comes with 6 columns and 20 cards, ordered to match how a draft moves from kickoff to reporting.
- What you’ll add The board carries the order of work rather than dates, so you’ll add your own dates and assign each card to the right person.
- Where it runs The template runs as a project, with each step handled as a card you can assign and move as work completes.
- Also used for The same flow fits blog programmes, case studies, and newsletter strategy when the work needs repeatable briefs, drafts, and approvals.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What is on this board
6 columns carrying 20 cards. Adding it builds the whole thing as a project in your workspace, with every column and card in place.
| Column | What is in it |
|---|---|
Onboard and align | This column covers kickoff materials and access, stakeholder interviews, audience and topic priorities, plus cadence and approvals. Change the cards to match who needs to sign off and what access has to be in place before writing starts.
|
Editorial calendar | This column tracks the content audit, the first editorial calendar draft, and the first approval pass. Adjust the audit step to match what “existing content” means for the site and how calendar approvals happen.
|
Research and briefs | This column moves a topic from SME input into an SEO brief, outline, and approved sources. Swap in the right brief format and decide where source links and approvals should live before drafting begins.
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Draft and edit | This column runs the draft through editing, fact-checking, client feedback, and final changes. Update the cards to reflect how edits get collected and what counts as ready to publish.
|
Publish and handover | This column covers formatting and upload, on-page SEO optimisation, scheduling social and newsletter, plus handing over files and edit access. Replace the publishing steps with the actual channels and handover materials used on the project.
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Review and report | This column tracks the monthly performance report, the optimisation list, and choosing next topics from results. Adjust the reporting step to match the metrics the team actually reviews and how next-cycle planning gets decided.
|
What happens when you install it
- A project is created with its board, 6 columns and 20 cards already there.
- Nothing carries a due date, because a board holds the order the work runs in rather than a calendar. The dates go on once you know when the job starts.
- Every card opens as a task with its own description, assignee, dates, subtasks and files, and columns are renamed, reordered or deleted like any other.
Who it is for
Content marketers, SEO writers, agencies, and in-house teams who need a repeatable way to run blog production without losing drafts, approvals, or reporting in email threads.
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Questions about this project template
What should a blog content workflow include?
A blog content workflow usually includes onboarding and alignment, editorial planning, research and briefing, drafting and editing, publishing handover, and review and reporting. This board lays those stages out as columns and uses cards to track each step.
How do you decide which blog topics are worth writing about?
Topic selection usually starts with audience priorities and an audit of existing content, then turns into an editorial calendar that gets reviewed and approved. The workflow keeps those steps up front, before research and drafting begin.
How do you get subject-matter experts to share usable info without taking up their week?
SME input works best when the workflow sets a clear interview step and turns what you learn into a brief and outline right away. The board includes a research and briefs stage so SME time feeds directly into the draft, not a loose set of notes.
What do you need from a client to start blog production?
Blog work usually starts with kickoff materials, access, and an agreement on cadence and approvals. The first column keeps those items together so writing doesn’t start until the basics are in place.
Who owns the blog content and can the client edit it later?
Ownership and editing rights depend on the agreement between the parties. The workflow includes a publish and handover stage for handing over raw files and edit access, so the project can close with the right access in place.
How do you track blog drafts and approvals without a content calendar?
A workflow board tracks status by stage rather than by date, so a draft moves from column to column as work completes. You add your own dates separately, while the board keeps the order of work consistent.
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