It covers the writing, planning, and related content work you’ve asked me to do, and it runs alongside any accepted proposal or agreed plan for deliverables and timing.
My goal is simple: ship useful, on-brand content on a steady rhythm, based on what your customers actually say and what you need ready for the season. The terms below spell out how the work runs day to day, how I bill, and what happens when things change.
What I’m doing
I’ll deliver content creation and strategy as described in your accepted deliverables list, including the planning work that supports the writing (like inventory, topic mapping, and an editorial calendar). You’ll see the specific deliverables listed under this section, and that list is what I’m on the hook to produce.
If you want something that isn’t on the list, I’m happy to help. I’ll flag the change in writing, price it, and get your okay before I start the extra work. This includes new pages, a new audience to write for, or a change in goals for a drafted piece.
* Content inventory and gap list * Keyword and topic map * Monthly editorial calendar * SEO pages and blog drafts * Email newsletter draft and send * Customer story or case study draft
Payment
For one-off setup work, I invoice 30% to start and the remaining 70% when I hand the setup work over to you. For ongoing retainer work, I invoice at the start of each month. Every invoice is due within 7 days of its date.
If an invoice goes past due, I’ll pause upcoming drafts, scheduled sends, and any new work on the calendar until the account is current. I’ll always tell you before a pause affects a deadline, and I’ll pick back up as soon as payment lands. Payment timing matters because I block writing time for you on my calendar.
Revisions and feedback
Each deliverable includes two rounds of revisions. A revision round means you send me one consolidated set of notes (one message or one document), and I send back one updated draft. Consolidated notes keep the process moving and avoid conflicting edits.
If you want a third pass, or if the direction changes after those two rounds, that’s no problem. I’ll quote the extra work in writing before I do it. A direction change looks like rewriting for a different offer, switching the target customer, changing the angle after a draft is in progress, or adding new requirements that weren’t part of the original brief.
Who owns what
Once the final invoice for a specific piece is paid, you own the finished writing I deliver for that piece. “Finished writing” means the final approved copy and any agreed final documents I send you, like a blog draft, landing page copy, an email, or a customer story.
I keep ownership of my working files, drafts that weren’t selected, templates, research methods, checklists, and anything I use to do my job efficiently. You’re welcome to edit and reuse the finished content you’ve paid for inside your business, but I don’t hand over my internal toolset as part of the deliverables unless we agree to that separately in writing.
Portfolio use
I may show finished work from our project as part of my portfolio, case studies, or examples of my writing. That might include screenshots, short excerpts, before-and-after snippets, or a link to a live page. I do this so future clients can see what the work looks like in the real world.
If you’d rather I don’t share the work, tell me in writing and I won’t use it. If there are specific details you want kept out of public examples, like customer names, pricing, internal process, or performance numbers, point them out and I’ll treat them as private. I’m careful with anything you share that isn’t already public.
What I can promise
I’ll do the work with care: I’ll write in your voice, make claims I can support, and keep you posted on what shipped, what’s next, and what changed. I’ll also be honest when something needs more input, a clearer offer, or a decision from you before the writing can be accurate.
What I can’t promise is a specific result like search rankings, reach, leads, sales, press coverage, or conversion rates. Those outcomes depend on factors neither of us fully controls, like competition, seasonality, your website setup, ad spend, tracking, and how quickly you can follow up with inquiries.
Retainer rhythm
This engagement is a retainer. I invoice at the start of each month, and that month of work runs on the editorial calendar or project plan we agree for that period. If something is blocked because I’m waiting on access, approvals, or answers I need to write accurately, I may move draft dates by the same amount of time the approval was delayed.
The retainer renews month to month unless one of us ends it. You can end the retainer at the end of a paid month. If you want to stop, send me a written note far enough ahead that I can plan the month cleanly. I’ll confirm in writing what the final month covers.
Problems and limits
If I make a mistake, I’ll fix it. That includes things like typos, broken links in a draft, or copy that doesn’t match the agreed brief once you point it out. If a draft needs to be corrected because I misunderstood something you told me, I’ll own that and update it.
I’m not responsible for losses caused by things outside the writing itself, like your website going down, email platform delivery issues, tracking or analytics problems, ad performance, or decisions you make about pricing, hiring, operations, or customer service. You’re also responsible for making sure any required approvals are handled on your side (for example, legal, compliance, or brand sign-off) before anything is published or sent.
Ending the work
You can end ongoing content creation and strategy at the end of a paid month. I’ll finish and hand over what’s already in progress for that month, based on the agreed editorial calendar and the inputs you’ve provided. If you end mid-month anyway, I’ll stop work and invoice for what I’ve completed so far, plus any non-cancelable costs you asked me to take on.
If I need to end the engagement, I’ll tell you in writing and I’ll aim to leave you in a workable place. When the engagement ends, I’ll send you the latest versions of the deliverables you’ve paid for and a simple status note: what shipped, what’s in draft, and what I was waiting on, if anything.
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