A content brief covers the goal, audience, required facts, topics to avoid, required pages, and the deadline and contact details for delivery.
The plan for website copy can feel solid right up until the drafts come back sounding nothing like the customer, so the page never ships and nobody can sell from it. This content brief gives a client one place to answer the questions that stop that drift, before writing starts, under Space Grotesk headings with a press-ink rose accent and a shipyard green call to action.
The form opens with Content Brief, which tells the client what the answers will be used for and what happens next. Project details then moves through the practical decisions: the primary goal for the website content system, the primary audience and buying situation, the facts that must appear on the published pages, words or topics to avoid, which pages and content pieces are needed, and the current website URL, with contact details and an optional ready-by date alongside.
- Content Brief A short intro block that explains what the form is gathering and signals that a follow-up may come after the answers are reviewed.
- Your name A required name field so the responses stay tied to the right contact.
- Project details The main question set covering goal, audience, required facts, topics to avoid, the list of pages and pieces needed, and the current site URL.
Once the form is in Plutio, the client fills it in online and the responses land in one place, leaving the writing ready to start with the same source of truth.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What to include in a content brief
| Part | What it covers |
|---|
Content Brief | A typed introduction that explains what the brief is collecting and what happens after the client submits their answers. |
Your name | A required full-name field to identify who the brief is coming from. |
Email address | A required email field for follow-ups about the brief and the next steps. |
Date this content must be ready for (launch, campaign or publication) | An optional date field that captures the deadline the content needs to be ready for. |
Project details | A short note that frames the next questions as planning inputs for the website content system. |
Primary goal for this website content system | A required text field for the outcome the content needs to achieve. |
Primary audience and buying situation | A required long-answer field that captures who the content is for and what situation they are in when deciding. |
Facts that must appear on the published pages | A required long-answer field for specific details that must be included in the finished pages. |
Words, claims or topics to avoid | An optional long-answer field for exclusions, sensitivities, and off-limits messaging. |
Which pages and content pieces do you need? | A required long-answer field that lists the pages and pieces that need writing, which can include blog programmes, case studies, or newsletter strategy when those belong in the same run of work. |
Current website URL | A required link field for the current site so the writer can review what already exists. |
Who it is for
Content strategists, copywriters, and marketing teams collecting inputs from founders or stakeholders before writing website pages and supporting content.
The form in full
Content Brief
This Content Brief gathers what I need to write your website content system. I am Katarzyna Nowak, Content strategist and writer; I will review your answers and follow up.
- Your name (required)
- Email address (required)
- Date this content must be ready for (launch, campaign or publication)
Project details
Short answers here let me plan the website content system and the next steps.
- Primary goal for this website content system (required)
- Primary audience and buying situation (required)
- Facts that must appear on the published pages (required)
- Words, claims or topics to avoid
- Which pages and content pieces do you need? (required)
- Current website URL (required)
