In brief
You’ll know what brought each lead in, what it cost, and what to do next week to get more of the same, without reading a 20-page report.
You’re at the point where referrals and walk-ins are not keeping the calendar full, and you do not want to spend on ads or a refresh without clean tracking. If you want to move ahead, I’ll confirm access and start with tracking and quick fixes.
I start by making measurement trustworthy, then I scale what produces leads you can count. That means GA4 and Tag Manager set up to record calls and forms, a keyword map and on-page cleanup so search traffic matches what you sell, a tidy Google Business Profile, then Search and Meta campaigns tied to landing pages I can test and improve.
A bit about me
I’m Hannah Middleton, a digital marketing consultant. I got into this work by building campaigns for service businesses that lived and died by the phone ringing, then I kept the same habit when I moved into SEO and analytics. If I cannot tie spend and effort back to calls, forms, and bookings, I treat it as unfinished.
Most people hire me after they have paid for “marketing” and still could not answer basic questions, like which ad drove the call or which page lost the booking. I keep the work simple on purpose: one tracking setup, one source of truth, and short notes that tell you what changed and why I am changing the next thing.
Recent work
These are the kinds of digital marketing management builds I run, where tracking and lead quality stay visible the whole time.
Portfolio
Local service SEO cleanup. Fixed page titles, headings, and internal links around a keyword map, then rebuilt the service pages to match what people searched for. Rankings moved, but the bigger change was more calls landing on the right services.
Google Ads rebuild. Rebuilt a messy account into tight campaign and ad group themes, added negatives weekly, and replaced “all traffic” landing pages with one page per service. Cost per lead dropped, and wasted clicks stopped showing up in the search terms.
Meta leads plus landing page. Built a Meta campaign tied to one offer and one booking path, then ran A/B tests on the landing page headline and form length. Lead volume increased after the second test, and quality held because the page filtered better.
“For the first time, I can see exactly which ads turn into booked work.”
Owner-operator, a local service business
Tracking setup map
A one-page map of what I’m tracking and where it fires, built during setup and updated when anything changes so you can audit it later.
GA4 AND TAG MANAGER SETUP
GA4 and Tag Manager configured to track calls, forms, and key page actions. This is set up once, then maintained as your site and campaigns change.
KEYWORD MAP AND ON-PAGE FIXES
A keyword-to-page map plus the on-page changes that follow from it, like titles, headings, internal links, and copy edits. This is updated as priorities shift.
Google Business Profile management
Ongoing Google Business Profile tidy-up and posting, including category checks, service edits, and review response guidance so local searches have accurate, current signals each month.
PPC CAMPAIGNS (GOOGLE AND META)
Campaign build and ongoing management with search terms review, negative keywords, creative refresh, and budget moves based on lead quality and cost. You get changes you can point at, not vague “optimizations.”
LANDING PAGE AND CRO TESTS
A landing page built for one clear action, plus split tests I can measure. You get the page changes and a short note on what won and what I am testing next.
Pricing
Most clients start with Setup + Management so tracking, SEO, ads, and landing pages all point at the same lead numbers. Prices are per month.
Priced items
Get started
If you want me to take this on, the next step is a signature and a short kickoff so I can start setting measurement up right away.
1. Sign this proposal. 2. Pay 25% of the setup invoice to start. 3. Send access to GA4, Tag Manager, ad accounts, and your site so I can begin.
Signature
Fee summary
What are you going to track so we know what’s working?
I track the actions that turn into revenue, starting with calls and forms. I set up GA4 and Tag Manager so each lead has a source and a landing page, and I keep a tracking map so you can see what fires and why.
HOW LONG BEFORE WE SEE LEADS WE CAN COUNT?
You will usually see clean tracking within the first setup window, then early signal from search and ads soon after campaigns go live. SEO takes longer than ads, so I use paid traffic and landing page tests to learn faster while SEO builds.
How much of this needs me, and what do you need access to?
I’ll need access to your website or CMS, GA4, Tag Manager, Google Business Profile, and ad accounts. Your part is a short kickoff to confirm services, service area, and what counts as a good lead, then quick approvals when I need a yes or no.
IF WE STOP, DO I KEEP THE ACCOUNTS AND DATA?
Yes. Your GA4 property, Tag Manager container, Google Business Profile, and ad accounts stay yours. When we wrap up, I hand over a simple account map and the current tracking setup so the next person can pick up without guessing.
Payment
Setup is invoiced 25% to start and 75% when I hand it over. Ongoing digital marketing management is invoiced at the start of each month. Every invoice is payable within 7 days of its date.
Access. To do the work, I need access to your website or CMS, GA4, Tag Manager, Google Business Profile, and ad accounts. If access is delayed, timelines move with it because I cannot configure tracking or campaigns blind.
Approvals and response. I will ask for quick yes or no decisions when something affects spend, messaging, or what counts as a good lead. If I do not hear back, I pause the affected change so I do not guess on offers or budgets.
Changes to scope. If you want to add channels, extra landing pages, or a bigger round of site edits, I will price it before I start. The work only changes when the scope and cost are written down in the same place.
Accounts and data
Your GA4 property, Tag Manager container, Google Business Profile, and ad accounts stay yours. When we wrap up, I hand over an account map and the current tracking setup so the next person can continue cleanly.
Ad platforms. Google and Meta make the final calls on ad review, delivery, and costs, and those rules can change without notice. I build campaigns to meet their policies, then adjust based on what gets approved and what converts.
Landing pages. Landing page and CRO tests depend on your site platform and permissions. If the platform limits editing or tracking, I will work within those constraints and tell you what I cannot test or measure with that setup.
