It applies to the work described in the proposal you accepted, plus any written changes we both agree to later.
My job is to take day to day channel management off your plate while keeping you in control of budgets and numbers. Your job is to give timely approvals and access so I can run, measure, and improve campaigns without guessing. The terms below are how we work together.
What I will do
Digital marketing management covers the hands-on setup, management, testing, and reporting work needed to run your paid and organic channels and to measure what they produce. I start by getting tracking and account structure into a state where we can trust the numbers, then I build and run campaigns and report in a way that supports budget decisions.
Your deliverables for this engagement are listed below. Anything not listed is not included unless we both agree to it in writing first, such as adding a new channel, building additional campaigns, or creating extra landing pages beyond what is listed.
* Account audit summary * Conversion tracking map * Live ad campaigns * Landing page recommendations * Monthly performance report * Email campaign calendar
Payment
Setup work is billed 50% to start and the other 50% when I hand the setup deliverables over to you. Ongoing digital marketing management is invoiced at the start of each month. Every invoice is due within 7 days of its date.
If an invoice goes past due, I will pause work until the account is current. If campaigns are live when payment is late, I may also pause or limit spend to protect you from paying ad platforms while my management invoice is unpaid. I will restart work once payment is received and access is still in place.
Changes and revisions
Revisions are for refining the items I deliver based on your feedback, not for expanding the scope. For setup deliverables, you get two revision rounds. A round means you review what I sent, you send one combined list of changes, and I make a reasonable set of updates tied to that list.
If you want something beyond those rounds, or you want to add work like new channels, additional campaigns, or extra landing pages, I will price the change and get your written approval before I start. That keeps timelines, budgets, and invoices aligned.
Who owns what
Once you have paid in full for the work delivered, you own the finished outputs I created for you as part of digital marketing management. That includes things like written recommendations, reporting dashboards I build specifically for you, campaign structures, and documented tracking plans.
I keep ownership of my underlying process, templates, checklists, and any reusable tools I bring to the job. Working files, drafts, and internal notes may stay with me, as long as you have what you need to run the accounts. Your ad accounts, analytics accounts, and data stay yours at all times.
Portfolio use
I may show the work I did for you as an example of my services, such as screenshots of dashboards, anonymized performance charts, or a short written case note about the problem and what I changed. I do this so future clients can understand what digital marketing management looks like in practice.
If you do not want me to share anything related to your business, tell me in writing. If you have a launch, partnership, or quiet period, you can also ask me to wait. I will follow your instructions and keep anything you mark as confidential out of my portfolio.
Results and reporting
I will manage campaigns carefully, keep tracking as solid as I can, and report numbers in a way you can verify. My updates focus on spend, leads or sales, and what I recommend next: scale, hold, or cut.
I cannot promise specific results. Rankings, reach, leads, and sales are affected by your offer, seasonality, competition, site performance, inventory, pricing, and platform decisions that neither of us controls. Ad platforms can also reject ads, limit targeting, or delay reviews. I will document what happened and what I changed, but I do not guarantee approvals, delivery, or any specific outcome.
Monthly retainer rhythm
This engagement is a retainer that runs month to month. At the start of each month, I invoice for that month’s digital marketing management, and the invoice is due within 7 days.
Either of us can end the retainer at the end of a billing month by giving notice in writing. When you give notice, I will keep existing campaigns running during the notice window, and I will hold new launches or major changes unless you approve them. On the final month, I will deliver the latest report, current notes, and an access list so you can continue in control.
Problems and limits
I am responsible for doing the work I promised, handling your accounts with care, and being straightforward about what the numbers do and do not say. If something looks off, like tracking breaking after a site change, I will flag it and may pause or limit spend until it is fixed.
I am not responsible for losses caused by things outside my control, like ad platform outages, policy enforcement, billing errors on the platform side, website downtime, hacked accounts not caused by my access, or changes you or another vendor make to the site, checkout, tags, or CRM. You are always responsible for your ad spend and for approving budgets and offers before launch.
Ending the work
You can end this agreement at the end of a billing month with notice in writing. I can also end it the same way if I cannot get the access, approvals, or information I need to do the job properly, or if invoices are not being paid. In either case, you pay for work performed up to the end date, plus any approved, completed extras.
When the work ends, I will leave all ad and analytics accounts in your control. I will hand over what I have promised up to that point, including the latest report, current campaign notes, and the current access list, so you are not locked out or left guessing.
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