What this covers
You’ll know which channels to pause, which to lean into, and what to test next, with baseline KPIs, a 90-day backlog, and a simple reporting setup that tells you if the plan is working.
I’ll build you a growth strategy plan you can ship with your current team, budget, and tools. You’ll leave with clear channel choices, baseline numbers, and a 90-day test list. If you’d like to move ahead, the next step is a short kickoff call and access to your current data.
I start by checking what you can trust in your numbers, then I map the offer and audience so the channel plan has something solid to point at. From there I rank channels by expected return and effort, set a spend split you can afford, and turn the plan into a week-by-week experiment backlog with a reporting rhythm.
A bit about me
I’m Mariana Toledo, a growth strategist. I got into this work on the unglamorous side of marketing: tying spend to revenue, finding where conversion breaks, and fixing tracking before anyone touches budgets. Most of my time goes into the same questions founders ask in plain language: what’s working, what’s not, and what should we do next week.
People hire me when they want a plan that turns into shipping, not a deck that turns into meetings. I write recommendations as decisions with numbers behind them, using your current traffic, conversion rate, margins, and monthly budget. I also avoid big re-platforming projects.
If a win needs a new site, a new CRM, and a new team, I’ll call that out and focus your next 30 days somewhere you can actually move.
Recent work
A few strategy builds where the output was a channel decision, a test backlog, and numbers you can run the business on.
Portfolio
Ecom paid search reset. The account had spend but no clear guardrails. I rebuilt the baseline around margin, CAC, and contribution, then cut weak campaigns and wrote a two-week test plan. Spend dropped, profit per order held, and reporting got simpler.
Service funnel mapping. Leads were coming in, but follow-up and repeat work were inconsistent. I mapped the lead-to-repeat steps, picked two points to instrument, and rewrote the first-touch flow so the team could reply faster and measure show-up rate.
SEO topic map and priorities. Content was publishing regularly but not ranking for terms that drive sales. I built a topic map tied to intent, assigned priorities by effort and expected revenue, and set a simple publish-and-measure loop for the next 90 days.
“The plan told us what to do next, and the numbers held up.”
Founder, a growing ecom brand
How this runs
I keep this work grounded in the numbers you already have and the time you actually have to ship. You’ll see decisions in writing, the math behind them, and a short list of next tests that fit your budget and tools.
1. Baseline check Days 1-3 I review your current tracking and reporting and pick a baseline we can defend. That usually means traffic, conversion rate, CAC, AOV, margin, lead quality, and close rate, using the sources you already rely on. I’ll flag any gaps that would distort decisions. 2. Offer and audience Days 4-6 I look at what you sell, who it is for, and what makes it an easy yes. The point is to write channel recommendations that match reality. I’ll ask for your top offers, prices, margin notes, and any segments you want to push into next. 3. Channel decisions Days 7-10 I score channels based on expected impact, speed to learn, and how well they match your offer. You’ll see what I would drop, what I would keep stable, and what I would fund next, with a spend split tied to your monthly budget and learning goals. 4. 90-day experiments Days 11-14 I turn the strategy into a ranked backlog of experiments with clear pass or fail signals. You’ll get KPI definitions and a reporting rhythm that keeps the work honest. At the end, I walk you through the plan and help you pick the first 30 days of execution.
Growth strategy plan
A written plan that sets the direction for the next 90 days, tied to your baseline numbers and your current budget, tools, and team capacity.
AUDIT AND GAP ANALYSIS
A snapshot of what is working, what is unclear, and what is missing, with each gap linked to the decision it affects so you can fix what matters first.
CHANNEL MIX AND BUDGET SPLIT
A recommended channel priority list and spend allocation, with the reason for each decision and the metric I expect to move if it is working.
Funnel and lifecycle map
A map from first touch through purchase and repeat, showing the key steps you can measure and the points where drop-off costs you the most.
TEST PLAN FOR PAID MEDIA
A set of paid search and paid social tests with what to launch, what to measure, and what counts as a win, written so you can execute without guesswork.
TRACKING AND ATTRIBUTION PLAN
A setup plan for GA4, pixels, and UTMs, plus the KPI definitions and reporting cadence I’ll use so your results do not depend on ad platform screenshots.
Pricing
Pick the tier based on how much testing you want mapped in advance and how tight you want the numbers to be around budget, break-even, and channel mix.
Priced items
Get started
If you’re ready to lock in a start date, sign below and I’ll send the booking invoice and kickoff link.
1. Sign the proposal to confirm the scope and price. 2. Pay the 25% booking invoice within 14 days of its date. 3. Share access to the agreed accounts so I can start the baseline check.
Signature
Fee summary
Booking and payment
To book the work, you’ll pay 25% when the proposal is signed. The remaining 75% is due when I hand over the finished growth strategy plan. Invoices are payable within 14 days.
What I need from you. Before Day 1, I’ll ask for access to your analytics and ad accounts, plus recent performance exports if access is not possible. If access is delayed, the schedule shifts by the same number of days.
Baseline numbers. I’ll set the baseline from the last 30 to 90 days of data you have, depending on volume. If tracking is incomplete, I’ll use the cleanest available source and note the gaps in the plan.
Changes to scope. If you ask for work beyond what’s listed under “What you get”, I’ll price it separately before I start it. Nothing expands quietly, and you won’t see surprise hours added at the end.
Reviews and questions
You’ll get one review round on the draft plan, focused on corrections and clarifications. If you want a second pass after that, I can do it, and I’ll quote it as an add-on first.
Handover and ownership. Once the final invoice is paid, the growth strategy plan and its supporting docs are yours to use internally. I keep the working files and notes so I can support follow-up questions if you come back later.
Confidentiality. I’ll keep your numbers, customer data, and internal documents private, and I won’t share them publicly. If you’d like me to reference results as a case study later, I’ll ask in writing first.
