What this covers
You’ll send on a steady schedule with a list you can segment, automations that keep working between launches, and reporting you can use to tie email activity back to revenue.
Most teams reach out when there’s a list in Mailchimp, Klaviyo, or HubSpot, but sending is irregular and it’s hard to see what’s driving revenue. I’ll get your list healthy, your sending authenticated, and your campaigns and automations running on a calendar you can trust. Next, I’ll audit what you have now and map the first 30 days.
I start by making sure your emails can land. That means a cleanup and segmentation pass, then SPF, DKIM, and DMARC set up and a warm-up plan so volume increases without tripping filters. From there I build a template that matches your brand, then I plan, write, build, and schedule campaigns around a monthly calendar.
A bit about me
I’m Camille Bouchard, an email marketing specialist. I got into email because it’s the one channel where small changes show up in numbers you can act on. My work sits between strategy and build, so the calendar, the copy, the segments, and the automations all match what your ESP can actually send and track.
Clients hire me when they want email under control without gambling deliverability. I don’t rush big sends onto an unprepared domain, and I don’t keep “segments” that are really just messy tags. I set up authentication, naming, and tracking first so month two is easier than month one, not harder.
Recent work
A few recent email marketing management engagements, showing list cleanup, automation builds, and campaign rhythms that held up through busy sales periods.
Portfolio
DTC launch email system. Built the sending foundation before launch: authentication, template, and a welcome series. Rolled out a 4-week campaign calendar so the first promotions went out on time with consistent tracking in place.
B2B newsletter turnaround. Cleaned a stale list and introduced simple segmentation by industry and lifecycle stage. Switched from sporadic blasts to a weekly newsletter with a repeatable build checklist and approval flow.
Ecommerce automation refresh. Rebuilt abandoned cart, post-purchase, and winback flows with clearer offers and tighter timing. Reduced overlap between automations and campaigns so customers stopped getting competing messages the same week.
“Email finally feels predictable, and the results are easy to explain internally.”
Marketing manager, a growing ecommerce brand
Account audit notes
A written audit of your list, segments, forms, automations, and reporting, with the first fixes ranked by risk and impact. You get this after my initial access review.
SEGMENTATION + CLEANUP MAP
A set of segments you can actually use for sending, plus a cleanup plan for inactive and risky addresses. This is the base for every campaign and flow I build.
DELIVERABILITY SETUP
SPF, DKIM, and DMARC configured, plus a warm-up plan that matches your sending volume and timeline. You’ll also get a checklist you can keep for future domain changes.
Template
+ HTML EMAILS
One primary email template built inside your ESP, plus campaign emails built from it so the brand stays consistent. New campaign builds arrive each month, ready to review and schedule.
AUTOMATION FLOWS
Core flows built and turned on inside your ESP, starting with a welcome series. Additional flows are added in order of revenue and customer experience, with testing notes so you know what changed.
MONTHLY CAMPAIGN CALENDAR
A campaign plan for the month with send dates, audiences, and what each email needs to do. Each planned campaign turns into scheduled emails with tracking that matches your reporting.
Pricing
Most clients start with a one-time setup, then choose a monthly level based on how many campaigns you need built and scheduled each month. Prices are per month.
Priced items
Get started
If you want me to take this on, the next step is to lock in the start date and get access to your ESP.
1. Sign the agreement on this proposal page. 2. Pay 25% of the setup invoice to book the setup work. 3. Share ESP access and brand assets so I can start the audit and cleanup.
Signature
Fee summary
Which platform should we be on, and do we need to migrate?
I’ll start by looking at what you’re on now, what you need it to do, and what’s breaking. If Mailchimp, Klaviyo, or HubSpot can cover it with clean setup, I’ll keep you there. If a move saves time or fixes limits, I’ll lay out the migration steps and risks before you decide.
CAN YOU KEEP US OUT OF SPAM AND FIX OUR DELIVERABILITY?
I can reduce the risk by tightening list hygiene, setting up SPF, DKIM, and DMARC, and ramping volume with a warm-up plan. I’ll also monitor complaints, bounces, and engagement signals so problems show up early, before a big seasonal send.
What automations should we build first for our situation?
I usually start with a welcome series because it sets expectations and captures new-subscriber intent while it’s fresh. After that, I’ll prioritize based on your business model, order cycle, and volume, often moving next to abandoned cart or post-purchase before winback.
WHAT DO YOU NEED FROM US EACH WEEK TO GET EMAILS OUT?
I’ll ask for your weekly priorities, any promos or inventory constraints, and access to brand notes so copy stays on-voice. I’ll also need one point person for approvals. In practice, most weeks run on a single review thread and one scheduled check-in.
Payment
Setup work is billed 25% to start and 75% when I hand it over. Ongoing email marketing management is invoiced at the start of each month. Every invoice is payable within 7 days.
What I need from you. To keep emails moving, I need one point person for approvals, access to your ESP and domain settings, and your weekly priorities and promos. If I’m waiting on inputs, send dates can slip.
Approvals. I’ll send campaigns and flow drafts for review in one thread. You’re responsible for confirming links, offers, prices, and legal or compliance wording before I schedule a send.
Changes. If priorities change mid-month, I’ll update the campaign calendar and tell you what gets bumped. If a change adds net-new builds beyond the monthly level, I’ll flag the extra work before I do it.
Platform and migration decisions
I can work inside Mailchimp, Klaviyo, or HubSpot, and I’ll recommend staying put when it covers your needs. If a migration makes sense, I’ll outline steps and risks for your approval first.
Deliverability limits. I’ll reduce risk with list hygiene, SPF/DKIM/DMARC, and a warm-up plan, and I’ll monitor bounces and complaints. I can’t control mailbox-provider filtering or guarantee inbox placement on every send.
Ownership. Once setup invoices are paid, you own the templates, HTML emails, automations, and documentation I build for your account. I keep the working files I need to support ongoing management.
