An email marketing invoice covers the work being billed, the line items and totals, and the payment terms for setup, handover, and ongoing monthly work.
The campaign goes out, the numbers get watched, and then the client needs an email marketing invoice that feels grounded in what got done and what gets paid next. The hard part is wording the payment terms so the client knows what happens for setup, handover, and ongoing work without a back and forth. This invoices template gives you a priced table and the terms block, so you only swap in your own lines and numbers.
The invoice keeps the focus on the practical bits a buyer looks for when they’re nervous about paying for “nice-looking emails” that don’t move revenue. The layout puts the price and totals up top, then the terms underneath, with magenta accents and a green action highlight under Syne headings and Inter body text, so the details stay readable.
- Line items Replace the placeholder entry with your own email campaign, automation, or list work, then set the prices you’re billing for this period.
- Totals Totals calculate what’s due after you set any tax and discount, so the client sees the amount owed in one place.
- Payment is due on the date The terms state how setup and handover get billed, how ongoing work is invoiced monthly, and when each invoice is payable.
Once the invoice is in Plutio, you replace the placeholder line with your own services and pricing, then send it to the client. If you’ve connected a payment method, the same invoice can be paid online, and the totals update as you set tax and discounts.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What to include in an email marketing invoice
| Part | What it covers |
|---|
Line items | A priced table where you swap in your own services and rates before you send the invoice. |
Payment is due on the date | A payment-terms block with a Totals area, including setup and handover billing, monthly invoicing for ongoing work, and a 7-day payment window. |
Who it is for
Email marketers, lifecycle marketing freelancers, and agencies billing clients for campaigns, automations, deliverability work, and ongoing list growth.
The invoice in full
Payment is due on the date shown above. I bill setup 40% to start and 60% on handover; ongoing work is invoiced at the start of each month, and every invoice is payable within 7 days of its date.
THANKS, I APPRECIATE THE CHANCE TO IMPROVE YOUR EMAIL MARKETING