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Templates / Invoice

Free Email Marketing Invoice Template

An email marketing invoice covers the work being billed, the line items and totals, and the payment terms for setup, handover, and ongoing monthly work.

Email Marketing Invoice template preview

Language:

en

Last updated:

October 2026

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The campaign goes out, the numbers get watched, and then the client needs an email marketing invoice that feels grounded in what got done and what gets paid next. The hard part is wording the payment terms so the client knows what happens for setup, handover, and ongoing work without a back and forth. This invoices template gives you a priced table and the terms block, so you only swap in your own lines and numbers.

The invoice keeps the focus on the practical bits a buyer looks for when they’re nervous about paying for “nice-looking emails” that don’t move revenue. The layout puts the price and totals up top, then the terms underneath, with magenta accents and a green action highlight under Syne headings and Inter body text, so the details stay readable.

  • Line items Replace the placeholder entry with your own email campaign, automation, or list work, then set the prices you’re billing for this period.
  • Totals Totals calculate what’s due after you set any tax and discount, so the client sees the amount owed in one place.
  • Payment is due on the date The terms state how setup and handover get billed, how ongoing work is invoiced monthly, and when each invoice is payable.

Once the invoice is in Plutio, you replace the placeholder line with your own services and pricing, then send it to the client. If you’ve connected a payment method, the same invoice can be paid online, and the totals update as you set tax and discounts.

We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.

Yazan & Mawaheb
Yazan & MawahebAgency Owners

What to include in an email marketing invoice

PartWhat it covers

Line items

A priced table where you swap in your own services and rates before you send the invoice.

Payment is due on the date

A payment-terms block with a Totals area, including setup and handover billing, monthly invoicing for ongoing work, and a 7-day payment window.

Who it is for

Email marketers, lifecycle marketing freelancers, and agencies billing clients for campaigns, automations, deliverability work, and ongoing list growth.

The invoice in full

Line items

Payment is due on the date shown above. I bill setup 40% to start and 60% on handover; ongoing work is invoiced at the start of each month, and every invoice is payable within 7 days of its date.

THANKS, I APPRECIATE THE CHANCE TO IMPROVE YOUR EMAIL MARKETING

Totals

Questions about this invoice template

What should an email marketing invoice include?

An email marketing invoice usually includes the services being billed as line items, a totals area, and payment terms that say when payment is due. This template includes a line-items table, totals, and written terms for setup, handover, and ongoing monthly work.

How do you structure payment terms for email marketing work?

Payment terms usually spell out when setup is billed, when the remainder is due at handover, and how ongoing work is invoiced. The terms in this invoice use 40% to start, 60% on handover, then monthly invoicing for ongoing work, payable within 7 days.

Do I invoice monthly for ongoing email marketing retainers?

A lot of ongoing email marketing work gets billed at the start of each month so both sides know the work period being covered. This invoice’s terms are written for monthly invoicing for ongoing work.

Can an email marketing invoice be paid online?

An invoice can be paid online if you connect a payment method before sending. This template supports online payment when a payment method is connected.

Should deliverability work be a separate line item?

Deliverability work can sit as its own line item when you want the scope and price to stay explicit. This invoice gives you line items you can name however you need, including deliverability checks, authentication setup, or troubleshooting.

Do you need a proposal or contract before invoicing email marketing work?

Some projects start with an accepted proposal or a signed contract so the scope and terms are agreed before money changes hands. This template is an invoice, so it focuses on billing and payment terms rather than scope agreement.

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