What this covers
You’ll see steady week-to-week subscriber growth from known pages and placements, with reporting that shows who is joining and what it is doing to inbox placement.
Most e-commerce teams reach out when paid ads start costing more and the next campaign needs more new subscribers each week. You’ll have signup paths on your site that pull in the right people, plus a welcome flow that protects deliverability while it converts. Next, we’ll confirm the signup sources and the offer, then start build and copy.
We start by finding where signups can come from on your current site, then we earn the email with an offer people will take. We build the forms and popups with controls that stop low-intent signups, then we wire a welcome series that sets expectations early and keeps complaints down.
A bit about us
We’re Tay Rope Co, a two-person email team focused on one thing: email list growth that does not wreck your sending reputation. We came up through e-commerce lifecycle work where list size means nothing if complaints rise and inbox placement drops. So we built a practice around signup sources, incentive trade-offs, and onboarding that keeps the list usable.
Teams pick us when they want growth they can explain to their boss week to week. We don’t bolt on a discount popup and walk away. We map where the signups will come from, put friction where it stops bad-fit subscribers, and keep deliverability in the same working doc as the offer and the welcome series.
Meet the team
You’ll work directly with the two of us, so decisions stay quick and the feedback loop stays short.
Team
Eilidh Fraser, Email list growth lead. Eilidh leads email list growth, runs the signup source audit, and owns the weekly reporting around subscriber quality and inbox placement.
Ross Kinnaird, Copywriter and setup. Ross writes the lead magnet and landing page copy, then builds the forms, popups, and welcome series setup so everything is tracked and testable.
Recent work
Here are three recent email list growth engagements, showing how we handle different sites, offers, and signup paths without creating deliverability headaches.
Portfolio
On-site signup rebuild. Replaced a single footer form with targeted placements on product, collection, and checkout pages, then tightened the copy so signups matched the product range. Weekly signups rose from 90 to 260 without lifting complaint rate.
Lead magnet and landing. Planned an incentive that matched purchase intent, wrote the opt-in landing page, and added a confirmation step to reduce bot and bargain-only signups. The new magnet drove 1,140 signups in 30 days from existing site traffic.
Welcome series overhaul. Rewrote and rebuilt a welcome series to set expectations early, segment by first-click intent, and remove aggressive sales pressure in message one. Revenue per subscriber in the first 14 days increased by 22%.
“We saw more signups quickly, and our deliverability stayed steady throughout.”
Marketing manager, an e-commerce brand preparing a seasonal push
How this runs
We keep this work grounded in two weekly questions: where did signups come from, and did they help or hurt inbox placement. That means every change has a reason, a control, and a way to spot problems before they become a sending reputation issue.
1. Setup week Week 1 We review your current signup paths and traffic, then agree the first offer to test and the pages we will use to collect emails. We also check your current sending domain and list health so we do not add volume onto a shaky foundation. 2. First launch Week 2 We put the first forms and popups live with clear targeting and frequency limits, then connect tracking so every signup has a known source. We launch the welcome series at the same time so new subscribers get the right message the day they join. 3. Weekly growth loop Weeks 3+ Each week we review where signups came from, which placements are pulling low-intent subscribers, and what inbox placement signals look like. We make one or two changes at a time so you can point to what caused the lift or the drop. 4. Monthly reset Monthly At the start of each month we agree the next test focus, such as a new offer, a new placement, or a tighter filter on the current one. We also run a hygiene check so list growth does not silently turn into bounces, complaints, or spam-folder drift.
Signup source audit
A mapped view of where signups can come from on your site, with the first set of pages and placements we will use. Delivered in week one.
LEAD MAGNET BRIEF AND COPY
A single offer with the angle, rules, and the exact words for the page and form, written to attract buyers rather than freebie hunters. Delivered in week one.
FORMS AND POPUPS BUILT
Signup form and popup builds with targeting, frequency limits, and source tracking so you can see which placements drive usable subscribers. Built during week two, then iterated monthly.
Opt-in landing page copy
Landing page copy for the lead magnet or signup offer, written to match the intent of the traffic source and reduce low-quality signups. Delivered in week one, revised as tests run.
WELCOME EMAIL SERIES SETUP
A welcome series set up to confirm what the subscriber signed up for, set expectations, and guide the first clicks without spiking complaints. Launched in week two, refined monthly.
WEEKLY LIST GROWTH REPORT
A weekly report showing subscriber adds by source, what changed since last week, and any deliverability or hygiene signals we need to act on. Delivered every week.
Pricing
Pick the setup that matches how much is already in place. If you want ongoing growth, we can roll straight into the monthly loop once Week 2 is live. Prices are per month.
Priced items
Get started
If you want subscriber growth you can trust going into your seasonal push, the next step is to lock in the setup week.
1. Sign this proposal so we can reserve the start week. 2. Pay 30% of the setup invoice to begin the build. 3. Send access to your email platform and site so we can start the audit.
Signature
Fee summary
Payment
For setup, we invoice 30% to start and 70% when we hand everything over. For ongoing work, we invoice at the start of each month. Every invoice is payable within 7 days.
Changes. If the scope changes, we will write down what is changing and what it costs before we do the extra work. That keeps the weekly loop moving without surprises at invoice time.
What we need from you. We will ask for access to your ESP and site, plus brand notes and any existing incentive history. We can only keep to the timeline once access and approvals land when we request them.
Approvals. We will send copy and on-site placements for approval before they go live. If we do not hear back within two business days, we will pause that item and keep working on the next agreed task.
Deliverability safeguards
We will not use purchased lists, scraped emails, or auto-added subscribers. We will keep incentives and form volume within what your sending reputation can carry, and we will flag risks before we scale.
Ownership. Once invoices are paid, you own the lead magnet copy, landing page copy, and welcome series we write for you. Any templates and frameworks we use behind the scenes stay ours to reuse.
Cancellation. You can stop ongoing work at the end of a billed month by emailing us before the next invoice date. Setup work can be stopped at any time, and you pay for work completed to that point.
