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Templates / Proposal

Free Nutrition Coaching Proposal Template

A nutrition coaching proposal covers the coaching approach, session flow, pricing, payment terms, and what happens after the client signs.

Nutrition Coaching Proposal template preview

Language:

en

Last updated:

October 2026

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The first call goes well, but the hard part is writing down what nutrition coaching actually looks like once real life kicks in. A client wants accountability without feeling watched, and they want a plan that survives shift hours, family meals, and work lunches. This nutrition coaching proposal gives you the wording for that, so the client reads the approach and boundaries before they see the price, on a green and rose layout under Nunito headings.

The In brief section explains the coaching rhythm, starting with an intake and a 7-day food log, then moving into weekly check-ins and small adjustments instead of big resets. Your sessions breaks down what happens in the intake and the first week, while Using your plan spells out how food logs, messages, and optional bloodwork fit in, plus the line on what coaching is and isn’t. The FAQ-style section answers the questions people ask out loud, like whether favourite foods get banned and how check-ins work.

  • In brief Introduces the plan, the intake, and the 7-day food log, then explains the weekly check-in loop and how adjustments get made when the week changes.
  • A bit about us Gives the team’s approach and tone, including how the coaching stays practical and non-judgemental.
  • Your sessions Describes the intake, the first-week food log review, and what the coach looks at before setting targets and a meal plan.
  • Pricing Shows the single priced item and the context for starting on a monthly plan; you swap in your own figure before sending.
  • Get started Carries the signature and fee summary so the client confirms the start date and term, then sees the first-invoice timing and the intake steps.

Once the proposal is in your workspace, you replace the price for Monthly coaching, send it to a client, and they accept and sign online. The Get started section holds the signature and fee summary, so the client confirms the start and coaching term, then sees when the first invoice is due and what happens next.

We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.

Yazan & Mawaheb
Yazan & MawahebAgency Owners

What to include in a nutrition coaching proposal

PartWhat it covers

In brief

Frames the coaching flow from intake to a 7-day food log, then weekly check-ins and adjustments that fit around changing weeks.

A bit about us

Explains the coaching stance and what the client can expect from the team’s tone, feedback, and boundaries.

Meet the team

Sets expectations about continuity, so the client knows who they’ll be speaking to across the work.

Team

Introduces the roles in the coaching team and includes a short testimonial-style line that signals how check-ins feel in practice.

Your sessions

Describes what happens in the intake and early sessions, what the client brings, and how the plan gets built from baseline measures and a food log.

Pricing

Holds a priced table for Monthly coaching; you replace the template price with your own before you send it.

Get started

Carries the signature and fee summary; the client signs to confirm the start date and coaching term, then sees when the first invoice is due.

Do you work around my work hours and family meals?

Answers the practical questions that usually block a decision, including scheduling around real weeks, food restrictions, and what a weekly check-in needs.

Payment

States when coaching gets invoiced, when payment is due, and what happens around scheduling changes, cancellations, and no-shows.

Using your plan

Explains how food logs, messages, and optional bloodwork shape the plan, and clarifies the boundary between nutrition coaching and medical care.

Who it is for

Nutrition coaches and dietitians who need to quote ongoing coaching, including sports nutrition and weight management support, with clear check-ins and payment terms.

The proposal in full

In brief

You’ll have a weekly food plan you can run on autopilot, plus clear check-ins and small adjustments that keep you moving, even when work, family meals, and social plans change.

You reached out because you want a plan you can follow through shifts, family meals, business lunches, and aperitivo, without judgment or extremes. Next, we’ll book your intake and start with a 7-day food log.

We start by listening, then we work from what’s on your plate. We’ll take baseline measures, review a 7-day food log, and build a meal plan with macronutrient targets you can hit with normal shopping and normal days. Each week you’ll send a quick check-in, and we’ll adjust the plan to match what your week really looks like.

A bit about us

We’re Riva Nutrizione, a small nutrition coaching team based in Bologna. We started working together because we kept seeing the same pattern: people were given strict rules, then blamed when real life showed up. Our work is built around real meals, real schedules, and a plan you can repeat on a busy week.

Most clients pick us because we stay practical and we stay with you. We read what you send, we reply with specific changes, and we keep the tone calm. We don’t use shame as motivation, and we don’t push supplements or restrictions to make a plan look “serious”. If something isn’t working, we change the plan, not the person.

Meet the team

You’ll work with the same small group throughout, so your notes don’t disappear into a system.

Team

Giulia Rinaldi, Nutrition coach. Giulia Rinaldi runs your intake, builds your core plan, and turns your week into meals you can actually repeat.

Marco Venturi, Sports nutrition coach. Marco Venturi handles sports nutrition planning, including training weeks, competition days, and what to do when sessions move.

Elena Barbieri, Client check-ins coordinator. Elena Barbieri keeps weekly check-ins moving, makes sure you get a reply on time, and helps with scheduling changes.

Davide Conti, Progress tracking lead. Davide Conti tracks measurements and trends, so we adjust based on patterns over weeks, not a single day.

“The plan fit my week, and the check-ins kept me steady without pressure.”

Office worker, balancing workdays and family meals

Your sessions

Sessions are a mix of conversation and numbers. The intake is longer, then check-ins are shorter and focused. We meet online or in person, and you’ll bring your 7-day food log plus any recent bloodwork or notes from your doctor if you want us to use them.

1. Intake session First session We go through your goals, your schedule, your typical meals, and what has and hasn’t worked before. We take baseline measures and agree what we will track. If you have blood tests or guidance from your doctor, we’ll review them and note any non-negotiables. 2. Food log review First week You’ll log seven days of food and drink in a simple format. We look for patterns you can change without turning your life upside down, like where protein drops off, where meals get skipped, and what happens on long workdays or social nights. 3. Weekly check-in Each week You send a short update with your weight or measurements if you’re tracking them, plus a few lines on how the week went. We reply with specific edits for the next week, such as portion changes, meal swaps, and how to handle the meals you can’t fully control. 4. Progress review Every 4 weeks We step back and look at trends: adherence, hunger, energy, training performance, and measurements. We keep what is working, adjust what is stalling, and update targets if your routine, training load, or bloodwork guidance changes.

Pricing

Most people start with the monthly plan so we can review your first week, adjust quickly, and then do a proper progress review at week four.

Priced items

Get started

If you’d like to start, we’ll book your intake and get your first week set up.

1. Sign this proposal to confirm the start date and your coaching term. 2. Pay the first invoice for your selected period within 7 days. 3. Complete your intake form and start your 7-day food log so we can build your plan.

Signature

Fee summary

Do you work around my work hours and family meals?

Yes. We build your plan around your real week, including shifts, school runs, family dinners, and work lunches. When your week changes, you tell us in the check-in and we adjust the plan so it still fits.

ARE YOU GOING TO CUT OUT PASTA, BREAD, OR ESPRESSO?

No. We don’t start with bans. We’ll set targets and portions that work with the foods you already eat, including pasta, bread, and coffee. If something needs to change, we’ll change the amount, timing, or pairing, not your whole culture.

HOW OFTEN DO WE CHECK IN, AND WHAT DO YOU NEED FROM ME EACH WEEK?

You’ll send one check-in each week. We’ll ask for a short note on how the week went, your food log highlights, and any measurements you’re tracking. If training is part of your week, include what sessions you did and how they felt.

CAN YOU WORK WITH MY BLOOD TESTS OR WHAT MY DOCTOR TOLD ME?

Yes. You can share bloodwork and any written guidance from your doctor, and we’ll build your nutrition coaching plan around it. We’ll stay in our lane and use it to shape food choices, targets, and priorities for the week.

Payment

Monthly and 3-month nutrition coaching are invoiced at the start of each period, before the sessions in it take place. Each invoice is payable within 7 days of its date.

Scheduling. We’ll book your intake session at a time that works for your week. Weekly check-ins happen on an agreed day, and we’ll keep that rhythm unless you ask to change it.

Cancellation. If you need to move a session, tell us as early as you can. Our cancellation notice window and any late-cancellation fee are set by us and confirmed when you book.

No shows. If you miss a booked session without notice, we treat it as a no-show. Any no-show fee is set by us and confirmed when you book.

Using your plan

Your meal plan and targets are built from what you share with us, including your food log and check-ins. If your routine, training, or appetite changes, tell us that week so we can adjust.

Food logs and messages. You’ll send one check-in each week with your short note and food log highlights. We reply in writing with adjustments and next steps, and we may ask a few follow-up questions to fill gaps.

Bloodwork. You can share blood tests and written guidance from your doctor, and we’ll use them to shape food choices and targets. We don’t diagnose or interpret results as a medical provider.

Not medical care. Nutrition coaching supports food choices, planning, and consistency. It isn’t medical care or therapy, and we can’t promise a specific outcome from any plan or time period.

Questions about this proposal template

What should a nutrition coaching proposal include?

A nutrition coaching proposal usually explains how coaching works week to week, what the client needs to provide, what’s included in check-ins, and how progress gets reviewed. This template also covers pricing, payment timing, and the boundary between coaching and medical care.

How do you describe weekly check-ins in nutrition coaching?

Weekly check-ins work best when the proposal says what the client sends and what the coach returns. This proposal describes a short weekly check-in with food log highlights, a brief note on how the week went, and written adjustments in reply.

Do nutrition coaches use food logs, and for how long?

Food logs are common early on because a coach needs a real snapshot before setting targets and meals. This proposal starts with a 7-day food log and then uses weekly check-ins to spot patterns and adjust over time.

Can a nutrition coach use blood test results from a doctor?

A coach can use bloodwork and written guidance from a doctor as context for food choices and targets if the client shares them. This proposal also states that coaching doesn’t diagnose or interpret results as a medical provider.

Should a nutrition coaching proposal include a payment policy?

A payment policy belongs in the proposal because the client needs to know when invoices are issued, when payment is due, and how scheduling changes are handled. This template includes invoicing at the start of each period, a 7-day payment window, and notes on cancellations and no-shows.

Do clients sign a nutrition coaching proposal?

Many coaches ask for a signed proposal so the start date and coaching term are confirmed in writing. This template includes a signature section in the Get started area for online acceptance.

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