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Templates / Proposal

Free Podcast Proposal Template

A podcast proposal covers the production scope, deliverables, pricing, payment terms, turnaround, approvals, and the sign-off to start work.

Podcast Proposal template preview

Language:

en

Last updated:

October 2026

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The release date is on the calendar, guests are lined up, and somebody needs to know the audio won’t come back with echo, uneven levels, or background noise that only shows up after an episode is live. A podcast proposal gives the buyer one place to read what gets handled from recording through publishing, what it costs, and what has to happen to lock in the first session, with plum and metal-blue accents under Raleway headings.

The proposal opens with The short version, then backs it up with About me, Selected work, and a Portfolio section that reads like proof, including a single testimonial line. The middle of the document gets specific about what gets delivered, from a recording plan and run sheet through episode masters, artwork and assets, RSS setup, and clips, so the client can see how you avoid losing an episode to a bad remote call or a mis-set recorder... before they get to the price.

  • The short version Opens with the outcome the client is buying and the high-level steps from confirming setup through booking the first session.
  • Recording plan and checklist Names the recording checklist, run sheet and episode structure, and the edited mixed episode master so the deliverables stay concrete.
  • Platform-ready artwork and assets Covers artwork and file prep, RSS hosting and distribution setup, and clips and audiogram exports for each episode.
  • What it costs Holds the Monthly production priced item, which you swap to your own price before you send the proposal.
  • Getting started Carries the signature and fee summary, plus the steps to sign, pay 40% of setup, and book the first recording session.

In Plutio, you replace the prices for Monthly production, send the proposal, and the client signs online. The Getting started section carries the signature and fee summary, and the wording covers the 40% setup payment to begin, what information you need before recording, and how turnaround and approvals work after each session.

We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.

Yazan & Mawaheb
Yazan & MawahebAgency Owners

What to include in a podcast proposal

PartWhat it covers

The short version

Summarises the release-ready outcome and the process from confirming the recording setup through booking the first session, so the client knows what happens first.

About me

Introduces the producer and engineer and explains the preventative checks and backup recording approach behind consistent, publish-ready episodes.

Selected work

Frames the work samples that follow so the client understands what the portfolio is meant to show across different setups.

Portfolio

Gives examples of remote interviews, in-studio recording, and relaunch and publishing setup, including one short testimonial line.

Recording plan and checklist

Describes the pre-session checklist, the run sheet and episode structure, and the edited mixed episode master that gets delivered each episode.

Platform-ready artwork and assets

Covers artwork and reusable assets, RSS hosting and distribution setup with rejection fixes, and per-episode clips and audiogram exports.

What it costs

Includes a priced Monthly production item, which you change to your own pricing before sending so the monthly plan matches the scope.

Getting started

Includes a signature and fee summary, plus the steps to sign, pay a 40% setup invoice to begin, and book the first recording session.

Do you record in-person in Dunedin or is it all remote?

Answers in-person versus remote recording, then lists the release and publishing details and gear models needed before the first session.

How long do you take to turn an episode around?

Gives the typical turnaround window, explains ownership of finished audio, and notes how working files are handled during production.

Payment

Defines the 40/60 setup split and monthly invoicing, the 7-day payment term, and how scope changes get confirmed in writing.

Turnaround and approvals

Restates the typical turnaround window, explains the backup recording approach and remote-call risk, and confirms ownership and file handling.

Who it is for

Podcast producers, audio engineers, and studios quoting editing & mixing, show development, or distribution & growth work for a client who needs a reliable release process.

The proposal in full

The short version

You hit your release calendar with episodes that sound steady, clear, and publish-ready, with the recording and platform steps handled so nothing gets missed on the way to release.

Most people come to me when a launch date is set, guests are lined up, and there is no one in-house who can get clean, consistent audio recorded and published on schedule. You’ll get episodes that sound even, meet platform loudness, and go out on the dates you pick. Next I’ll confirm your recording setup and turnaround, then we book your first session.

I start with a mic and room check so you can hear the difference before we record anything important. On remote calls I capture a backup recording so a drop-out does not take the episode with it. After that it is dialogue edit and cleanup, a loudness and mix pass, then I publish through your RSS feed and check each platform listing.

About me

I’m Mara Baxter, Producer and engineer. I got into podcast production the usual way, by being the person people handed messy audio to when it had to be usable by tomorrow. That turned into a studio practice built around repeatable checks, consistent loudness, and edits that keep the conversation feeling natural.

People hire me when they cannot risk a “we’ll fix it in post” approach. I do the boring prevention work up front, I keep a backup running on remote calls, and I mix for the platforms you publish to so an episode does not change volume between phones, cars, and headphones.

Selected work

These are a few recent podcast production jobs, showing different recording setups and the kind of polish you can expect each release.

Portfolio

Remote interview series production. Recorded guests across time zones with a backup capture, then cleaned dialogue and matched loudness across episodes so the host voice stayed consistent from week to week.

In-studio roundtable recording. Set up mics, checked room tone, and managed levels live so cross-talk stayed clear. Edit focused on tightening pauses and keeping the pace without cutting the meaning.

Show relaunch and publishing setup. Rebuilt the show format and run sheet, then set up RSS hosting and submitted to the major platforms so new episodes landed in the right feeds without losing subscribers.

“The audio sounded even across every episode, and releases stayed on schedule.”

Comms manager, a small marketing team

Recording plan and checklist

A one-page setup you can follow before each session, covering mic placement, room noise, and remote-call settings. This arrives before the first recording so you can test early.

RUN SHEET AND EPISODE STRUCTURE

A practical outline for the episode flow, including intro, segment beats, and guest handoffs. This is set up at the start, then updated when your format changes.

EDITED, MIXED EPISODE MASTER

A publish-ready audio file with dialogue cleanup, level matching, and a loudness and mix pass. You get one for every episode, delivered ready to upload or publish.

Platform-ready artwork and assets

Artwork sizing and file prep that meets the requirements for podcast platforms, plus any standard assets you want attached to each episode. This is prepared in setup, then reused each release.

RSS HOSTING AND DISTRIBUTION SETUP

Your RSS feed set up, then submitted to the listening platforms you choose so the show appears where people search. This is a one-time setup, with fixes included if a platform rejects a submission.

CLIPS AND AUDIOGRAM EXPORTS

Short clips pulled from the episode with captions exported for your social channels. You get these each episode, built from moments you pick or moments I flag during the edit.

What it costs

Pick the tier that matches how much you want off your plate each month. If you are launching, start with Setup, then move onto a monthly plan. Prices are per month.

Priced items

Getting started

If you want me to take recording, editing, and publishing off your plate, this is how we start and lock in your first release date.

1. Sign this proposal to confirm podcast production. 2. Pay 40% of the setup invoice so I can begin the setup work. 3. Book your first recording session and send your guest schedule.

Signature

Fee summary

Do you record in-person in Dunedin or is it all remote?

I can do either. If you want an in-person session in Dunedin, I’ll confirm the space, power, and noise basics before we book. If it’s remote, I’ll send a simple setup and run the backup recording on the call.

WHAT DO YOU NEED FROM ME BEFORE WE HIT RECORD?

I need your release schedule, who is hosting and who is guesting, and where you want the show published. If you already have a mic and headphones, I’ll ask for the exact models so I can set levels and reduce room noise.

How long do you take to turn an episode around?

Most episodes go back to you within 3 to 5 business days, depending on length and how many speakers are involved. If you have a fixed launch date, I’ll set an edit and approval window that protects the publish day.

WHO OWNS THE AUDIO AND THE PROJECT FILES WHEN WE’RE DONE?

You own the finished audio that you publish. I keep the working session and project files while I’m producing the show so I can make revisions and future episodes match. If you want an archive handover, I can supply it when we wrap.

Payment

For setup work, I invoice 40% to start and 60% when I hand over the setup. For ongoing podcast production, I invoice at the start of each month. Invoices are payable within 7 days.

Scope changes. If you change the episode count, add extra cutdowns, or want a different edit style, I will confirm the new scope in writing before I do the extra work so the invoice matches the work.

What I need from you. Before recording, I need your release schedule, who is hosting and guesting, and where you want the show published. If you are using your own gear, I need the exact mic and headphone models.

Recording access. For in-person sessions in Dunedin, I will confirm the space, power, and noise basics before we book. For remote sessions, you will need a quiet room and a stable connection for the call.

Turnaround and approvals

Most episodes are ready 3 to 5 business days after recording, depending on length and speaker count. If there is a fixed launch date, I will set an edit and approval window that protects publish day.

Remote recording risk. For remote records, I run a backup recording on the call, but dropouts can still happen if a connection fails completely. If audio is compromised, I will tell you what is usable and what needs re-recording.

Ownership and files. You own the finished audio you publish. I keep the working session and project files while I am producing the show so revisions stay consistent. If you want an archive handover, I can supply it when we wrap.

Questions about this proposal template

What should a podcast proposal include?

A podcast proposal usually covers the production scope and deliverables, the pricing and payment terms, the turnaround and approvals process, and the sign-off to start. This template also includes sections on ownership, remote recording risk, and what information and gear details are needed before recording.

How do podcast producers handle remote recording dropouts?

A common approach is to run a backup recording during remote calls, so a brief drop-out doesn’t wipe the episode. This proposal also states that a complete connection failure can still compromise audio, and explains how the producer will confirm what’s usable and what needs re-recording.

How long does podcast editing take after recording?

The turnaround written into this proposal is 3 to 5 business days for most episodes, depending on length and number of speakers. The proposal also allows for an edit and approval window when a fixed launch date needs protecting.

What do you need from a client before recording a podcast?

This proposal asks for the release schedule, who’s hosting and guesting, and where the show will be published. If the client is using their own gear, the proposal also asks for the exact mic and headphone models.

Who owns podcast audio files after production?

The proposal states that the client owns the finished audio they publish. The producer keeps the working session and project files while producing the show so revisions and future episodes stay consistent, with an archive handover available when the show wraps.

How do podcast production payments usually work?

The payment terms in this proposal invoice 40% for setup to start and 60% when setup is handed over, with ongoing production billed at the start of each month. The proposal also states invoices are payable within 7 days and that scope changes get confirmed in writing before extra work begins.

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