This Press Release Contract covers the press release media outreach work we do for you, and it sits alongside the proposal you accepted. We will write and pitch your announcement in a way that fits Belgian and EU newsrooms, and we will use the working rules below so the draft, approvals, timing, and outreach stay disciplined and do not turn into a noisy blast.
What you get
We will deliver press release media outreach as a defined project, focused on one announcement and one primary news hook. The deliverables are listed below, and that list is what we are responsible for handing over.
To do this well, we need your key facts, spokespeople, and any embargoes or constraints before Day 1. If we do not have them, we pause the schedule until they arrive, then restart from the next working day. You will approve the angle and the final press release draft before we pitch. If approval sits longer than two working days, the pitching window shifts so the send does not land blind.
* Press release draft * Headline options set * Angle memo * Target media list * Pitch email set * Follow-up call sheet
Payment
To book the work, you pay 30% of the total price when you sign the proposal. We schedule the project once that booking payment is in.
The remaining 70% is due when we hand over the finished work. We invoice as we go, and each invoice is payable within 14 days of its date.
If a payment is late, we pause work and hold any pitching until your account is up to date. If timing is sensitive, tell us early. We will try to protect the send window, but we will not contact journalists while an invoice is overdue.
Changes
The price includes two revision rounds: one round on the angle memo (so we agree what the news is, and why now), and one round on the press release draft and pitch email set (so the copy reads like a newsroom piece, not an ad). A revision round means you send one set of consolidated notes, and we respond with an updated version.
If the news hook, claims, or spokespeople change after we have started, we update the angle memo first, then the release and pitch set. If that adds time, we will confirm the extra scope and price with you in writing before we continue.
Who owns what
Once the final 70% is paid, you own the finished items we hand over: the press release draft, headline options set, angle memo, pitch email set, and follow-up call sheet. Until then, you can review and approve drafts, but you cannot publish them or forward them to third parties as finished materials.
Our working files stay ours. That includes research methods, templates, internal notes, and the way we structure media databases and call sheets. The target media list is built for this announcement and this send. You can reuse it internally, but you will not publish it or resell it, because that burns contacts and makes future outreach harder for everyone.
Portfolio
Unless you tell us not to in writing, we can show the finished work as an example of what we do. In practice that usually means a line in our portfolio or a case note that includes the final press release and a short description of the brief.
If your announcement is embargoed, sensitive, or still in motion, we will wait until it is public before sharing anything. If you prefer full privacy, just say so. We will still do the work the same way, and we will keep your drafts, launch details, and media targets private.
What we can promise
We will not promise coverage, replies, or a specific number of placements. Editors decide what they run, and timing, news cycles, and competing stories can change the outcome overnight.
What we can promise is the mechanics and the judgement. We will write a newsroom-style release with a clean angle, build a targeted list by beat, and prepare pitch emails and follow-up notes that do not read like a blast. We will tell you plainly if an angle, a claim, or a list will annoy a newsroom, and we will report outreach activity honestly so you know what was sent and what we heard back.
Limits
We are responsible for doing the work described above with care, and for being straight with you about what we are sending and why. We are not responsible for what journalists choose to publish, when they publish it, or how they frame it.
You are responsible for the accuracy and clearance of the facts you give us, including product claims, numbers, names, and any legal or regulatory wording you require. If you approve a final draft and later need factual corrections because new information comes to light, we will help you prepare an update, and we will quote any extra work before we start.
Ending the project
Either of us can end the project by telling the other in writing. In that message we will agree the notice period in writing, based on what stage the work is at and whether a send window is already booked.
If the project ends, you pay for the work completed up to the end date. If you have already paid more than that value, we refund the difference. If you have paid less, we invoice the balance, on the same 14 day payment term.
On exit, we hand over whatever has been produced and paid for at that point. We do not pitch after termination, and we do not hand over unpublished media targets if the agreed fees for list work are not paid.
Signature
