Free Product Launch Checklist Template
A product launch checklist covers the stages of a launch, from discovery and design through build, analytics, beta rollout, and launch readiness tasks.
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Launch work can look finished on the inside, then break the first time real users hit sign-up, onboarding, or billing, so the team needs a product launch checklist that keeps progress visible and unknowns shrinking week to week. This product launch checklist runs as a project board, with the work moving column by column in a brass-olive palette under Lora headings.
Each column holds the actual checks that stop a release from wobbling in the wild: scope decisions that nail down v1, design work that covers key flows, build tasks that include payments and tests, then instrumentation that answers "what are users doing" with tracking and dashboards. The board keeps beta rollout and triage next, leaving launch day monitoring and handover until the end, so the final tasks don’t get buried under feature work.
- Discovery and scope Cards cover feature prioritisation, MVP scope and acceptance criteria, plus a release roadmap and milestones.
- Design and prototype Cards move through an audit of existing patterns, key user flows and onboarding, and a component design system.
- Build and instrument Cards cover implementing MVP features, integrating payments and billing, and writing acceptance tests.
- Instrumentation and analytics Cards cover an instrumentation plan, event tracking and validation, plus dashboards and alerts.
- Beta rollout and triage Cards cover the beta cohort plan, collecting usability feedback, and prioritising beta fixes.
Once the board is in your workspace, you add the people doing the work and turn each card into owned tasks. The columns carry the order, but the dates are yours, so the board can stay the single place everyone checks as the launch moves from MVP decisions to handover.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What is on this board
6 columns carrying 18 cards. Adding it builds the whole thing as a project in your workspace, with every column and card in place.
| Column | What is in it |
|---|---|
Discovery and scope | The column starts the work with feature prioritisation, an MVP definition, and a release roadmap so the rest of the board has a clear target.
|
Design and prototype | The column moves through an audit of existing UI patterns, the key flows and onboarding designs, and the component system that keeps build work consistent.
|
Build and instrument | The column holds the build cards for MVP features, payments and billing integration, and the acceptance tests that check the release against the criteria.
|
Instrumentation and analytics | The column covers the analytics plan, the events you need to track, and the dashboards and alerts that flag problems after rollout.
|
Beta rollout and triage | The column groups the beta plan, feedback collection, and the triage loop that decides what gets fixed before launch.
|
Launch readiness and handover | The column finishes with launch readiness checks, launch day monitoring and incident response, and the handover docs and runbook.
|
What happens when you install it
- A project is created with its board, 6 columns and 18 cards already there.
- Nothing carries a due date, because a board holds the order the work runs in rather than a calendar. The dates go on once you know when the job starts.
- Every card opens as a task with its own description, assignee, dates, subtasks and files, and columns are renamed, reordered or deleted like any other.
Who it is for
Product teams and studios shipping SaaS launches, including b2b SaaS, developer tools, and marketplace platforms that need a board to run discovery through launch handover.
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Questions about this project template
What should a product launch checklist include?
A product launch checklist usually covers scope decisions, design and onboarding work, build tasks, analytics instrumentation, beta rollout, and launch readiness. This board follows that order so the work moves from MVP definition through handover.
How do I decide what goes into v1 versus later releases?
The v1 cut comes from prioritisation plus written acceptance criteria for the MVP. The Discovery and scope column includes cards for defining MVP scope and the criteria that decide what ships.
When should analytics and event tracking get added during a launch?
Analytics works best when the instrumentation plan gets drafted before the final rush to release. The board includes a dedicated Instrumentation and analytics column for the plan, tracking validation, and dashboards.
What tasks should be done before a beta rollout?
A beta needs working key flows, a way to bill or simulate billing if that’s part of the product, and tests that catch obvious breakage. The board puts beta rollout after build work and analytics setup, so feedback and triage start from a stable base.
How do you run beta feedback triage without losing track?
Beta triage works when feedback collection and prioritisation stay tied to specific fixes. The Beta rollout and triage column keeps the feedback loop and the fix decisions together in one place.
Do I need to put dates into a project board like this?
The board carries the order of the work, not a calendar, so the dates come from your own release plan. Add your dates and assign the cards to the people doing the work so ownership and timing are clear.
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