It covers Public relations support: the planning, writing, press office cover, and spokesperson preparation we do so your story is ready for journalists, not just your own channels.
If you have an accepted proposal from us, this agreement sits alongside it. We will use the same scope, assumptions, and timelines, and these terms explain how we work together day to day when something moves fast and words matter.
What we do
We will provide Public relations support for the project or period you have approved. The point of the work is to agree the line first, then build the materials and outreach around that line, so you are not deciding under pressure when a journalist calls.
Your deliverables and any agreed timings sit under this section. If we need something from you to keep momentum, we will say so early: one decision maker for approvals, a fast way to reach them, and any non negotiables before we draft. If approvals or key facts are delayed, timelines move by the same amount and we pause outreach until we have an agreed line.
* Message and angle memo * Media list and pitch plan * Press release * Media kit pack * Spokesperson Q&A brief * Press office weekly log
Payment
For setup work, we invoice 30% to start and the other 70% when the materials are handed over. For ongoing work on retainer, we invoice at the start of each month. Every invoice is payable within 7 days of its date.
We start work once the first invoice due for that phase is paid and we have what we need to begin without guessing. If an invoice goes past due, we pause outreach and any deadlines that depend on it until the account is up to date. If a journalist approaches you while work is paused, tell us straight away and we will agree the safest next step before anything is said on record.
Revisions are how we tighten the work without reopening the whole brief. One round means you send one consolidated set of notes from your decision maker, and we respond with an updated version. For each written deliverable, we include up to two rounds of revisions.
Anything beyond that is treated as a change. If the story angle, scope, or timing changes after drafting starts, we will confirm the new plan in writing before we continue. If it adds work, we will price it first and only proceed once you approve, so you do not get surprised by extra time on press releases, Q&A, or media kit copy.
Who owns what
Once the relevant invoice is paid, you own the final text we produce for you as part of Public relations support, including your press release, media kit copy, message and angle memo, and spokesperson Q&A brief. You can use, edit, and publish that material in your own channels and share it with partners.
What we keep are our working files and the tools we bring to the job: templates, checklists, processes, and pitch formats. We may reuse those methods on other client work, but we do not reuse your confidential information, drafts, internal plans, or anything you have not made public.
Portfolio
We may show completed work as part of our portfolio. In practice, that usually means a short case note on our website or a PDF example we share when someone asks what our writing looks like.
If you would rather we do not show the work, or you need a delay because of a launch date, tell us in writing and we will follow that. If confidentiality is the main concern, we can usually share a version that removes sensitive detail, or limit it to private sharing only. We will not publish anything that includes non public information or internal context.
What we can promise
We will do the work with care: we will prepare an agreed line, write and edit to a publishable standard, pitch thoughtfully, and keep a clear weekly log of what we did and what we heard back. We will also tell you the truth about traction, even when the answer is “not yet”.
What we cannot promise is coverage, specific outlets, timing of publication, reach, rankings, sales, or sentiment. Editors make their own calls, news cycles change quickly, and the outcome can be affected by factors outside our control, including what is happening in your category and what else breaks that day.
Retainer rhythm
If you are buying Public relations support as a retainer, the work runs month to month. We invoice at the start of each month for that month’s coverage and availability, and invoices are payable within 7 days of their date.
The retainer renews each month unless one of us ends it. We will agree the notice period with you in writing. During the notice period we keep the work moving: we will finish what is already in motion where we reasonably can, hand over current drafts and logs, and help you line up a clean handover so you are not left exposed mid story.
Problems and limits
We take responsibility for the work we control: the accuracy of what we draft based on the facts you give us, how we handle journalist conversations when we are authorised to speak, and the way we store and share your confidential information.
We cannot take responsibility for outcomes controlled by others, including what a journalist decides to publish, how an outlet edits, or how a third party responds publicly. We also cannot protect you from problems caused by missing or incorrect information, late approvals, or parallel briefings to the press that we are not told about. If something looks risky, we will flag it and propose a safer line.
Ending the work
Either of us can end Public relations support by giving notice in writing. We will agree the notice period with you in writing. If you end the work, you pay for work completed up to the end date, plus any committed costs you approved in advance.
On ending, we will hand over what we have produced up to that point that you have paid for, in a usable format, along with the latest press office weekly log and any agreed media lists or plans. If we have been speaking to journalists in your name, we will also send a short status note so you know who has been contacted, what has been said, and what follow ups are pending.
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