Free Copywriting Proposal Template
A copywriting proposal covers the pages being written, how the writing work runs, the price, and the terms for payment, revisions, and timelines.
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Website copy has to sound like a real business, but a proposal still has to prove the words will do a job. The buyer’s trying to avoid paying for a nice-sounding homepage that doesn’t turn into calls, quote requests, or bookings, and they’re watching for anything that reads like template copy. This copywriting proposal gives a client a clear path from scope to price to sign-off, with brass green accents, a violet call-to-action, and Syne headings over Inter body text so the page reads like a signpost, not a pitch.
The document opens with a Summary, then backs the work up with who’s writing and a recent example in One from this year. The scope stays specific, with copy deliverables like Homepage copy (full page) and Landing page copy, plus notes for a broader refresh and a Voice and tone guide. The last pages answer the questions that usually slow approval down, including what the writer needs to start, how revisions work, how SEO keywords get handled, and what happens if feedback runs late.
- Summary Frames what’s being written and what the client is hiring the writer to produce, before any pricing shows up.
- Homepage copy (full page) Spells out the core website pages included so the scope doesn’t drift between “a homepage” and “the whole site”.
- Pricing Holds the single priced package, which means you replace the template numbers with your own before you send it.
- Payment States the deposit and balance timing, accepted payment methods, and the pause on revisions if the balance is past due.
- Timelines and feedback windows Sets expectations for drafting and feedback, then adds ownership, confidentiality, and cancellation terms.
Once the pricing is filled in, you send the proposal, the client picks the package, and the acceptance lives under Next steps with a Signature and Fee summary so the agreement doesn’t get split across email threads.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What this proposal contains
| Part | What it covers |
|---|---|
Summary | Sets the context for the website copy work and points to what’s covered and what’s being priced. |
Who you are working with | Explains the writer’s focus and how the copy gets grounded in proof and plain explanations. |
One from this year | Gives a comparable example so a client can see the kind of change the writer makes on a homepage. |
Homepage copy (full page) | Details the core page deliverables, including a homepage draft, About page copy, and a core service page. |
Landing page copy | Adds a focused landing page, refresh notes for quick wins, and a voice and tone guide for future writing. |
Pricing | Carries Priced items, with a single package the client must choose before they can accept. |
Next steps | Carries the Signature and Fee summary, and tells the client what happens right after acceptance. |
What do you need from me to start? | Lists the inputs the writer needs and answers the tone-matching concern without turning the work into “brand voice” jargon. |
How many revisions do we get? | Sets the revision round included and explains how feedback gets collected and turned into a final version. |
Payment | States the deposit and balance timing, payment methods, and the conditions that pause work when payment is late. |
Timelines and feedback windows | Covers draft timing, feedback windows, ownership, confidentiality, and cancellation or rescheduling terms. |
Who it is for
Copywriters and website copywriters sending scope and pricing to builders, boutique hotels, law firms, and other service businesses that need website copy that converts.
Questions about this proposal template
What should a copywriting proposal include?
A copywriting proposal usually covers what’s being written, how the work will be delivered, what it costs, and what happens next if the client accepts. This one also includes payment terms, revision limits, and timeline and feedback expectations so approval doesn’t rely on extra emails.
How do you describe website copy deliverables in a proposal?
Website copy deliverables work best when the proposal names the pages and the supporting items, rather than saying “website copy” and leaving the rest implied. This template calls out homepage and core pages, a landing page, refresh notes, and a voice and tone guide.
What do clients need to provide before website copywriting starts?
Clients usually need to share existing site copy, reference materials like brochures or emails, access to the current site, and a single point of contact for approvals. This proposal also expects a call to capture voice and a keyword list if the client already has one.
How many revision rounds should a website copywriter include?
One revision round is common when the scope and the feedback process are clear, because it keeps the project moving and avoids open-ended rewriting. This proposal includes one revision round and asks for consolidated notes so the writer can deliver a final, paste-ready version.
Should a copywriter use the client’s SEO keywords?
SEO keywords usually belong in website copy as long as they match how real clients speak and don’t force awkward phrasing. This proposal says the writer will write with the client’s keywords in mind, use an existing list if provided, or suggest a simple set if not.
When do copywriters take payment for website copy?
Many copywriters take a deposit to book the start date and the balance when the first draft is delivered. This proposal specifies 50% upfront and the remainder due when the first draft is sent, with revisions paused if the balance goes unpaid.
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