A UX design brief covers the problem to solve, the users and context, success criteria, constraints, platforms, and supporting research files.
UX work usually starts with a few meetings and a pile of opinions, but the risky part shows up later: the screens look good, then nobody can explain why they should convert, and engineering ends up rebuilding decisions that never got written down. This UX Design Brief form collects the inputs a UI/UX design team needs before design starts, so the conversation stays tied to user behaviour, constraints, and what “success” means for the release.
The form opens with contact details and an optional target delivery date, then moves into the core decisions: the problem that needs solving, who the primary users are and where they’ll use the product, what must be true for the work to succeed, and what the design should avoid. The questions also pin down which platforms, screens, and features belong in scope, and the last field takes supporting research, prototypes, or files, so the brief doesn’t live in a separate folder. Zilla Slab headings over Inter body text sit alongside serigraph magenta accents and a teal action button, which keeps the page feeling decisive without turning the brief into a pitch.
- UX Design Brief Collects the project basics and explains what the work needs to achieve before UI/UX design starts.
- Your name and Email address Required fields that identify who to follow up with when answers raise new questions.
- Problem, users, and success Captures the problem to solve, the primary users and context, and what must be true for the work to count as successful.
- Constraints and scope Records what to avoid and which platforms, screens, and features are in scope so decisions don’t drift later.
- Attachments Takes existing research, prototypes, or files so the brief and its sources stay together.
Once the form is in Plutio, you share it and responses land in one place with any uploaded files attached. You can change the team block and tweak the questions to match product design, design systems work, or usability research, then keep using the same brief each time a new build needs a clear starting point.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What to include in a UX design brief
| Part | What it covers |
|---|
UX Design Brief | Intro text that frames what the brief is for and what happens after submission; update the wording if your process differs. |
Your name | Required name field so the design team knows who owns the answers. |
Email address | Required email field for follow-ups and clarifying questions. |
Final delivery date for launch or release | Optional date field to capture the target release without turning the brief into a schedule. |
Meet the team | A typed block listing the team members; replace the names and roles to match your project. |
What is the problem we must solve? | Required question that anchors the work on the problem, not the screens. |
Who are the primary users and context? | Required question that captures who the design is for and the situation they’re in when using it. |
What must be true for this to succeed? | Required question that spells out success criteria you can check design decisions against. |
What should we avoid in the design? | Required question for constraints, risks, and no-go areas. |
Which platforms, screens and features to include? | Optional question to define scope for platforms and key surfaces. |
Attach any existing research, prototypes or files | Optional file upload field for research, prototypes, and reference material. |
Who it is for
Product designers, UX consultants, and design teams who need client or internal answers before UI/UX design work begins.
The form in full
UX Design Brief
Use this form to tell us what the work must achieve before product UI/UX design starts. After you send it, we will review and follow up with any clarifying questions.
- Your name (required)
- Email address (required)
- Final delivery date for launch or release
Meet the team
Giulia Bianchi (UX research lead), Marco Rinaldi (Product designer), Elena Conti (UI designer), Davide Ferrari (Design systems designer).
- What is the problem we must solve? (required)
- Who are the primary users and context? (required)
- What must be true for this to succeed? (required)
- What should we avoid in the design? (required)
- Which platforms, screens and features to include?
- Attach any existing research, prototypes or files
