Overview
You’ll have a brand identity system your team can apply without guessing, and suppliers can produce without rebuilding, across Arabic and English from day one.
We’ll lead the brand identity design so you can approve a direction that still works on shop signs, packaging, uniforms, vehicles, and social sizes. Next, we’ll confirm scope and timing, then book the workshop.
We start by getting the decisions out of your team’s heads and into one agreed system. We run a strategy workshop, build bilingual Arabic and English logo lockups together, then test the identity in real uses like signage and packaging before anything is “final”. You see the work at print size and at WhatsApp size, so there are fewer surprises later.
About us
We’re a brand identity design studio based in Muscat. Most clients come to us when there’s real money about to go into packaging, signage, vehicles, uniforms, or a new website, and the existing brand files do not survive contact with production. We plan for that from the first round, so the identity holds up in the places it will actually live.
We get picked when the job needs more than a good-looking logo. We build bilingual lockups as one system, we set typesetting rules that a designer can repeat, and we hand over files that printers and sign shops can use without redrawing. If a supplier needs a different format or a dieline tweak, we talk to them and adjust the artwork so the output matches what you approved.
Who you will work with
You’ll have a small core team on the work, with production support behind them when files need to ship to suppliers.
Team
Salim Al Harthy, Creative director. Salim sets the creative direction and makes sure the identity works on the big stuff first, like signs, vehicles, and storefront scale.
Maha Al Balushi, Brand strategist. Maha runs the workshop, sharpens positioning and messaging, and turns early conversations into decisions your team can stand behind.
Nadia Al Lawati, Identity designer. Nadia designs the identity system, builds the logo family and lockups, and tests how the pieces behave across real layouts.
Yusuf Al Hinai, Production designer. Yusuf prepares print and production artwork, checks file builds, and coordinates the handoff with printers, sign shops, and packaging suppliers.
Selected work
Here are a few recent brand identity design projects, shown in the places that usually break a brand first: print, signage, packaging, and small digital formats.
Portfolio
Retail launch identity. Built a bilingual identity system with a logo family, type pairing, and grid rules, then rolled it into packaging labels and storefront signage so every supplier worked from one set of masters.
Restaurant refresh system. Replaced mismatched menu, delivery sticker, and social templates with one identity system and a tight set of layouts that staff could update without shifting fonts or colours.
Corporate merger identity. Unified two existing brands into one naming and identity direction, then rebuilt the core assets for presentations, site signage, and vehicle graphics so the new brand looked consistent on day one.
“Everything printed exactly like we approved, and the suppliers stopped asking basic questions.”
General manager, relaunching a multi-location brand
How we work
We keep the work decision-led and production-aware. You’ll see the identity in use early, and we’ll confirm what suppliers need before we call anything final.
1. Discovery workshop Week 1 We run a workshop to agree positioning, audience, and messaging, then capture what has to stay, what can change, and what the brand needs to do in Arabic and English. You’ll leave with a clear direction we can design against and a short decision log we both use. 2. Identity directions Weeks 2-3 We develop routes for the identity and show them in real contexts, including signage, packaging, and social sizes. We build bilingual logo lockups as part of the presentation, so you’re not approving English first and solving Arabic later. You choose a direction and tell us what to keep and adjust. 3. System build Weeks 4-5 We build the full identity system: logo family, colour, type, layout grid, and the rules that make it repeatable. We test edge cases like embroidery, stamps, low-ink printing, and small digital use, then refine spacing and weights so the system stays legible and consistent. 4. Handover and rollout Week 6 We package the final files, write the guidelines, and set up the Figma library so your team can work from the same source. If you have a printer, sign shop, or packaging supplier lined up, we can speak with them and confirm specs so the exported files match their process.
Brand strategy summary
A concise write-up of the positioning, audience notes, and messaging decisions from the workshop, written so internal teams and partners can work from the same brief.
BILINGUAL LOGO SYSTEM
Primary and secondary logo lockups in Arabic and English, plus icon or mark variants where needed, supplied as editable files and ready-to-use exports.
IDENTITY SYSTEM TOOLKIT
Colour palette, type choices, grid and layout rules, and example applications that show how to build consistent posts, pages, and printed pieces.
Brand guidelines PDF
A practical guide your team can follow, including logo spacing, minimum sizes, colour use, type hierarchy, and Arabic and English typesetting rules.
FIGMA BRAND LIBRARY
A shared Figma library with the approved logo files, colour styles, text styles, and core components so designers and marketers pull from one source.
PRODUCTION-READY FILE PACK
Print and digital exports for common handoffs, including PDF, SVG, EPS, and PNG, organised by use so a printer, sign shop, or web team can pick up the right file fast.
What it costs
Choose the tier that matches how far the identity needs to travel across print, signage, packaging, and screens. Each tier follows the same 6-week build.
Priced items
Getting started
If you’re ready to move, we can lock a workshop date and start gathering what we need from your side.
1. Sign this proposal to confirm the scope for brand identity design. 2. Pay the 40% booking invoice to reserve the schedule. 3. Send your current brand files and a list of key suppliers, then we book the workshop.
Signature
Fee summary
Booking and payment
We book the project once the proposal is signed and the 40% booking invoice is paid. The remaining 60% is due when we hand over the finished work. Invoices are payable within 14 days.
Timeline and feedback. Our 6-week timeline assumes feedback is collected and sent back as one consolidated set per round. If feedback comes in piecemeal or late, we pause and reschedule the next presentation date.
Rounds and decisions. Each direction includes up to two refinement rounds before we move into system build. If you want to revisit a previously closed direction after we have moved on, we will quote the extra time first.
Bilingual build. Arabic and English are developed together, including lockups and spacing rules, so the two scripts behave as one system. You will need to confirm the final Arabic wording before we prepare production files.
What we need from you
Before the workshop we will ask for any existing brand material, competitor references, and a list of where the identity must appear first. If these inputs change midstream, we may need to adjust the schedule.
Supplier handoff. We hand over a production-ready file pack and can join a call with your printer, sign shop, or packaging supplier to confirm file setup. Any supplier-side revisions after approval are billed separately.
Production responsibility. We design for print and fabrication, but we do not control presses, substrates, inks, embroidery, or installation. Final colour and material approval sits with you and the chosen supplier, using physical proofs where available.
Ownership and reuse. Once the final invoice is paid, you own the approved brand identity design and can use it across your business. We keep working files so we can support future rollout, updates, and new applications.
