What this covers
You’ll have homepage copy you recognise as your business, with headings and calls to action that answer the obvious questions and move the right visitors toward an enquiry, a booking, or a purchase.
I’ll write website copywriting that matches what you actually do, in Korean, English, or both, with clear review rounds and decisions at each step. Next, I’ll confirm the page goal, audience, and tone, then map the sections before I draft.
I start by locking the decisions that stop a homepage from drifting: who it is for, what you want them to do, and what you can honestly promise. Then I draft the homepage in one clear structure, send voice notes that explain the choices line by line, and use your edits to tighten the final version without opening endless rewrites.
About me
I’m Jiyoon Park, a copywriter based in Busan. I write website copywriting for small businesses and marketing teams who need the homepage to pull its weight, not just “sound good.” I spend most of my time turning real service details into plain, scannable copy that helps a visitor understand what you do in one read.
paragraphs are wrong.
Selected work
A few recent website copywriting projects where the goal was simple: fewer confused clicks, more enquiries, and copy the owner could stand behind.
Portfolio
Service homepage rewrite. Rebuilt the page around one primary offer and three proof points, then tightened the FAQ-style sections that were causing “do you also do…” emails. The enquiry form completion rate rose over the next month.
Bilingual homepage copy. Wrote Korean and English versions from one shared outline, so the two pages promised the same thing and answered the same objections. The team stopped translating line by line and started reviewing meaning and tone.
Landing page messaging pass. Kept the design and rebuilt the copy blocks: clearer offer, shorter proof, and a stronger close. Support tickets dropped because visitors understood pricing and timelines before they clicked contact.
“The copy sounds like us, and people finally understand what we do.”
Marketing manager, a growing local service business
Homepage first draft
A complete homepage draft in a clean document, with section headings, body copy, and a clear flow from first impression to call to action.
COPY OUTLINE AND PAGE MAP
A simple section-by-section plan showing what each block needs to achieve, so your designer or developer can build without guessing spacing or hierarchy.
VOICE NOTES ON THE DRAFT
A short set of voice notes that explain why each section is there and what it is doing, so reviews stay concrete instead of subjective.
Final homepage copy
A polished final version after edits, ready to paste into your CMS or hand to your developer, with consistent tone and tightened claims.
CTA AND BUTTON LABEL SET
A list of calls to action and button labels sized for real components, so the page has consistent language across hero, mid-page, and footer.
PAGE-BY-PAGE REWRITE PLAN
A practical plan for the rest of the site, listing the next pages to tackle and what each one needs to say, so the homepage does not get isolated.
Pricing
Pick the level based on how much support you want around sign-off. Each option includes the same homepage package, with more involvement and tighter alignment added as you go.
Priced items
Getting started
If you want me to hold time for this, the next step is to sign and book the slot.
1. Sign this proposal to confirm the scope and price. 2. Pay 30% to book the work in my calendar. 3. Send your homepage link and inputs so I can start the outline.
Signature
Fee summary
Do you write in Korean, English, or both?
I can write in Korean, English, or both. If you need both languages, I build one shared outline first so the two versions stay aligned in meaning, offer details, and calls to action.
WHAT DO YOU NEED FROM ME BEFORE YOU CAN START WRITING?
I need your current homepage link, any existing brand notes, and a short list of your services and prices or ranges. I’ll also send a short question list to lock the offer and the page goal.
How many rounds of edits are included?
You get two rounds of edits on the homepage copy. I keep edits focused by asking you to mark what is factually wrong, what is missing, and what sounds unlike you, then I revise from that.
CAN YOU WORK WITH OUR DESIGNER OR DEVELOPER WITHOUT SLOWING THE BUILD?
Yes. I write in a layout-aware way and I’m happy to work from your wireframe or Figma sections. I’ll also provide headings, subheads, and CTA labels early so the build can move while I draft body copy.
Payment
30% is due to book the work when you sign. The remaining 70% is due when I hand over the finished work. Invoices are payable within 14 days of the invoice date.
Getting started. Before I start writing, I need your current homepage link, any brand notes you have, and a short list of services and prices or ranges. I’ll also send a short question list to lock the page goal.
Feedback and edits. This proposal includes two rounds of edits on the homepage copy. To keep edits efficient, I’ll ask you to mark what’s factually wrong, what’s missing, and what sounds unlike your business, then I revise from that.
Working with your build. I can work from your wireframe or Figma sections and write to the layout you’re building. I’ll send headings, subheads, and CTA labels early so your designer or developer can keep moving.
Changes to scope
This covers the homepage package listed in this proposal. If the page goal changes, new sections are added, or you want additional pages written, I’ll outline the added work and price before I start it.
Timing and pauses. Your timeline depends on how quickly I get inputs and feedback. If I’m waiting on materials or a review for more than 10 business days, I’ll pause the project and restart it when everything is unblocked.
Hand over and ownership. Once the final 70% is paid, you own the final approved homepage copy and can use it on your site and marketing. I keep working files and drafts for my records, and I don’t resell your copy.
