Free Website Copywriting Proposal Template
A Website Copywriting Proposal covers what pages get written, what gets delivered, pricing, revisions, payment terms, timelines, and sign-off.
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A site needs words that sound like a real business, but the buyer still wants the copy to earn calls, quote requests, or bookings. This Website Copywriting Proposal keeps that conversation grounded in what gets written, how the writer pulls language out of the day-to-day work, and what it costs.
The proposal starts with Summary, then explains Who you are working with and One from this year so the client can see the approach and the kind of change that happens on a homepage. The scope names the actual deliverables, including Homepage copy (full page) and Landing page copy, with a practical voice and one line worth holding onto: “pretty sentences” don’t count if nobody takes the next step.
- Summary Frames the outcome for the homepage, names the pages being covered, and explains what the price includes.
- Homepage copy (full page) Spells out the full homepage draft and the supporting pages it includes, so the scope reads like a checklist instead of a vibe.
- Pricing Holds the single priced package so the client can accept it as-is, with the total calculated from your updated price.
- Next steps Carries the signature and fee summary, then explains what gets sent over after acceptance and what the client needs to provide.
- Payment States the deposit, when the balance is due, how payment is handled, and what pauses work if payment runs late.
In Plutio, you send the proposal, the client picks the package and signs online, and the Next steps section records the acceptance alongside a fee summary. Before sending, you replace the price for Homepage + core pages with your own numbers so the total reflects the work you’re quoting.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What this proposal contains
| Part | What it covers |
|---|---|
Summary | Explains what the homepage copy needs to do, what pages the proposal covers, and how the work gets drafted and reviewed. |
Who you are working with | Describes the kind of businesses the copy is written for and the evidence-led approach the client can expect from the writing. |
One from this year | Gives a recent, similar rewrite example so the client can see what changes on a page and why those changes matter. |
Homepage copy (full page) | Defines the homepage draft and the supporting page copy included, so the deliverables don’t stay vague once the price appears. |
Landing page copy | Adds a focused landing page, refresh notes for quick wins across the site, and a voice and tone guide someone else can follow. |
Pricing | Carries a priced package called Homepage + core pages, and you replace the template price with your own before sending. |
Next steps | Carries a signature and a fee summary, then states what happens after acceptance and what gets collected to start. |
What do you need from me to start? | Lists the materials and calls needed to capture real language, then answers how tone matching works without forcing a persona. |
How many revisions do we get? | States the revision round included and how feedback gets gathered, then explains how SEO keywords get handled in the copy. |
Payment | Sets the deposit and balance timing, payment methods, and what pauses revisions, plus the access and contacts needed for approvals. |
Timelines and feedback windows | Covers draft timing, what shifts the schedule, ownership and confidentiality terms, and what happens if the project gets cancelled or moved. |
Who it is for
Copywriters and website copywriting studios quoting homepage and core page work for builders, hotels, law firms, and other service businesses that sell on trust.
Questions about this proposal template
What should a website copywriting proposal include?
A Website Copywriting Proposal usually covers the pages being written, what gets delivered for each page, pricing, revisions, payment terms, and a timeline. This one also includes what the writer needs to start and how feedback windows affect delivery.
How do you describe website copy deliverables in a proposal?
The clearest way is to name the pages and what the client receives for each one, like a full homepage draft and a service page written to match the sales process. This proposal also adds refresh notes for quick wins and a voice and tone guide for future writing.
How many revision rounds should a copywriter include?
This proposal includes one revision round on the pages covered. The wording also explains how notes get collected and clarified before the final, paste-ready version is delivered.
What payment terms are typical for website copywriting?
This proposal takes 50% to book the start date, with the balance due when the first draft is sent. The payment section also states that past-due invoices pause revisions until the balance is paid.
Do website copywriters write for SEO keywords?
This proposal says the copy gets written with keywords in mind as long as they fit how clients actually speak. If a keyword list already exists, the writer uses it, and if not, the proposal allows for suggesting a simple set based on services and location.
What do copywriters need from a client to start writing a website?
This proposal asks for a short call, existing site copy even if it needs replacing, and any reused materials like proposals or emails. The payment section also calls out access to the current site, one point of contact for approvals, and must-use keywords before the outline is built.
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