Free Copywriting Contract Template
A copywriting contract covers deliverables, payment and revision terms, ownership and portfolio rights, liability limits, and how either side can end the project.
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Paid traffic turns copy into a high-stakes bet: the offer goes live, ad spend starts, and then everyone needs to know what counts as “the copy” if results don’t show up right away. A copywriting contract pins down the work and the decision points, so the scope doesn’t shift mid-test and the fix isn’t an argument later.
The agreement starts with This is how we will work and ties the engagement back to an accepted proposal, then What you get spells out the sales-page and launch-asset deliverables and the inputs the writer will ask for along the way. Payment explains deposits, billing in EUR, what happens when an invoice is late, and who covers bank fees, while Changes defines a revision round and prices anything that goes beyond the rounds in the proposal. The later sections cover Who owns what, portfolio and confidentiality choices, and the limits of responsibility when performance depends on traffic, tracking, pricing, or post-handover edits.
- This is how we will work Connects the contract to the accepted proposal, including scope, price, and timing, so the terms match what was agreed.
- What you get States the deliverables and the process (intake, research, drafting, revision), plus the client inputs needed to support the work.
- Payment Defines billing in EUR, deposit and balance timing based on the proposal, late-payment pauses, restart timelines, and bank fees.
- Changes Defines what counts as one revision round and how extra rounds, new sections, or added deliverables get priced and approved in writing.
- Ending the project Explains the notice period, what gets handed over on termination, and how refunds or final invoices get calculated based on work completed.
Once the contract is in your workspace, you fill in names, dates, and any terms that need to match how your engagements run, then send it for signature online. The signed copy locks in the scope, payment schedule, and the rules around revisions, rights, and early termination.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What this contract contains
| Part | What it covers |
|---|---|
This is how we will work | Ties the engagement to the accepted proposal so scope, price, and timing stay aligned. You replace the proposal reference details so the contract matches the deal. |
What you get | Lists the copy deliverables and the process, including the inputs the writer will request (like call recordings, reviews, offer details, and performance data). You edit the deliverables if your scope differs from what’s listed. |
Payment | Covers billing in EUR, deposit and balance invoicing, late-payment pauses, restart timelines, and bank fees. You adjust any payment terms that need to match your invoices and proposal. |
Changes | Defines a revision round and points back to the accepted proposal for how many rounds are included. Any extra rounds or added deliverables get priced and approved in writing before work continues. |
Who owns what | Explains what does and doesn’t transfer, including working files and internal methods, and when rights to deliverables transfer (after payment in full). You edit any handover terms if you plan to include editable working documents. |
Portfolio use | Sets the default for showing finished work in a portfolio and gives options for confidentiality or anonymous sharing. You mark any confidentiality requirement in writing before anything gets published. |
Limits | Limits responsibility to fixing the delivered copy or refunding the portion tied to the mistake, and excludes indirect losses like lost profits or ad spend. The section also lists factors outside the copy that can drive results. |
Ending the project | Explains how either side can end the project with the notice period in the accepted proposal and how handover, refunds, or final invoices work. The section carries a Signature so the terms can be accepted and signed. |
Who it is for
Sales and direct response copywriters, website copy studios, and brand voice consultants who need a signed agreement before drafting and revisions start.
Questions about this contract template
What should a copywriting contract include?
A copywriting contract usually includes the deliverables, what counts as a revision round, payment timing and late-payment rules, and who owns the final copy. This agreement also covers portfolio use, confidentiality options, liability limits, and how termination and refunds get handled.
Can the writer use our finished sales page in a portfolio?
The portfolio section allows the writer to show finished work as screenshots or excerpts and describe what they were hired to do. Confidential or anonymous portfolio use gets handled by written instructions from the client before anything is published.
Do we own the copy and working files after we pay?
The ownership section keeps working files, frameworks, swipe files, prompts, research methods, checklists, and internal templates with the writer. Rights to the deliverables stay with the writer until the project is paid in full, and editable working documents only transfer if both sides agree in writing.
How many revision rounds are included in copywriting?
The included revision rounds come from the accepted proposal, and the contract defines one round as consolidated notes followed by one updated draft. Extra rounds or new deliverables get priced and approved in writing before the writer does the additional work.
What happens if a copywriting invoice is late?
The payment terms pause work and hold delivery until the account is current, because the schedule depends on quick feedback loops. If work restarts after a pause, the writer confirms a new timeline before picking back up.
What if the ads don’t convert after the copy is delivered?
The limits section says results can depend on factors outside the copy, like traffic quality, tracking setup, pricing changes, page speed, ad restrictions, or later edits to the page. If a problem comes from the writer’s mistake, responsibility is limited to fixing the delivered copy or refunding the amount paid for the part that caused the problem.
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