In brief
You’ll have a site and launch that say the right thing fast, sound like you, and give the right people a clear next step to take.
You reached out because the current draft reads like a brochure and the enquiries are soft. You’ll get copy your designer or developer can drop in, plus a voice guide to keep new pages consistent. If this looks right, you’ll sign, book in, and I’ll send the first questions the same day.
I pull the strongest claims out of short interviews and whatever you already have, then I shape them into a clear offer, a homepage that earns attention, and a launch sequence that does the follow-up. I keep decisions small and scheduled, so you are not rewriting the night before launch.
A bit about me
I’m Hannah McKenzie, Copywriter. I write for service businesses that need their website and launch to do a job, not just fill a layout. Most of my work starts at the same moment: design is underway, the build is booked, and the copy has become the bottleneck because the draft sounds fine but says very little.
Clients pick me when they want copy that holds up under scrutiny. I’ll ask for the proof behind each claim, use your real language instead of internet phrases, and show you structured drafts you can review quickly. I don’t disappear for weeks. You’ll always know what I’m writing this week and what I need from you to keep it moving.
Recent work
A few recent website and launch copy projects, showing the range of page types and launch assets I write day to day.
Portfolio
Service business homepage rewrite. The original homepage listed features and hedged every claim. I rebuilt the page around one offer, tighter proof, and clearer section order, so visitors could tell who it was for and what to do next.
Landing page for one offer. Built a landing page from a rough outline and sales calls. The final page carried one promise through the page, answered common objections in plain language, and gave sales a single link to send.
Welcome email sequence. Wrote a five-email welcome sequence that stopped the one-and-done unsubscribe pattern. Each email had one purpose and one next step, so new leads got oriented and warmed up before a sales ask.
“The copy sounded like us and the page finally started converting.”
Marketing manager, a service business reworking their website
Homepage rewrite
A full homepage draft with headline options, section copy, and calls to action written to fit your layout. You’ll get it in a format your designer or developer can paste in without decoding.
ABOUT PAGE POSITIONING PASS
An About page draft that explains what you do and why it matters, without sounding like a bio. This includes a tighter positioning paragraph you can reuse across the site.
LANDING PAGE FOR ONE OFFER
A complete landing page draft for a single offer, written to match the traffic source and the action you want. You’ll get the full page copy plus form and button text.
Welcome email sequence
A welcome sequence drafted and ready to load into your email tool, with subject lines, preview text, and send timing. Each email has one job so you can measure what is working.
VOICE AND MESSAGING GUIDE
A short guide that pins down your tone, your key messages, and the words you keep using. It includes sample paragraphs so future pages stay consistent when someone new writes them.
FINAL COPY HANDOVER FILE
A clean set of final documents with the approved copy for each asset, labelled by page and section. This is the version your team can treat as the source of truth.
Pricing
Most projects land in the middle option. Pick based on how much help you want shaping the voice and decisions, not how many words you can squeeze in.
Priced items
Get started
If you’re ready to lock this in, the next step is to book a start date and get the first interview on the calendar.
1. Sign this proposal to confirm the scope and start date. 2. Pay the 25% booking invoice within 14 days. 3. Answer the kickoff questions and book the first interview so I can start drafting.
DO YOU NEED ME TO SEND YOU A BRIEF, OR DO YOU PULL IT OUT OF INTERVIEWS?
If you have a brief, I’ll use it. If you don’t, I’ll pull what I need from two short interviews and a quick review of your site, notes, and any sales material you already have.
HOW MANY ROUNDS OF EDITS ARE INCLUDED BEFORE YOU CALL IT DONE?
You get two rounds of edits on each deliverable. I’ll keep feedback structured by asking you to react to specific decisions first, then we’ll tighten wording once the page direction is locked.
CAN YOU MATCH OUR TONE WITHOUT MAKING IT SOUND AMERICAN OR SALESY?
Yes. I’ll mirror the words your customers use and the way you already speak in sales calls, then I’ll keep the rhythm simple and the claims grounded. If something sounds off, we fix it early.
WHAT DO YOU NEED FROM US TO STOP THIS DRAGGING ON FOR WEEKS?
You’ll keep it moving by choosing one point of contact, booking interview times up front, and returning notes within two business days. I’ll send each draft with a short list of decisions to make.
Signature
Fee summary
Payment
To book the work, I invoice 25% when you sign. I invoice the remaining 75% when I hand over the finished work. Each invoice is payable within 14 days of its date.
What I need from you. To keep momentum, you’ll choose one point of contact, book interview times up front, and return notes within two business days. I’ll send each draft with a short list of decisions to make.
Interviews and inputs. If you have a brief, I’ll use it. If you don’t, I’ll pull what I need from two short interviews plus a review of your site, notes, and any sales material you already have.
Edits. You get two rounds of edits on each deliverable. I’ll ask you to react to the big decisions first, then I’ll tighten wording once the page direction is locked, so edits stay fast and clean.
Changes to scope
If the scope changes after we start, I’ll outline what’s changing, what it replaces, and any cost or timing impact before I do the extra work. Nothing rolls forward on a surprise basis.
Timing and pauses. I’ll hold the schedule while feedback comes back within two business days. If feedback pauses longer than that, the timeline shifts by the same number of business days, and I may need to rebook your slot.
Handover and use. Once the final invoice is paid, you own the final copy I deliver and can use it across your site and launch. I can reuse general learnings, but I won’t share your materials or drafts.
