Overview
You’ll have copy that matches what the business can deliver, reads in one pass, and is easy to approve because the decisions are made on the page, not in a late-stage rewrite thread.
You reached out because the site needs to relaunch, the CMS has half-finished pages, and not everyone agrees on what to say. I’ll turn the best version of your offer into copy Sales can stand behind, with a draft you can circulate early for sign-off. If you’re ready, I’ll send a short intake and book the kickoff call.
I run this work like a project, not a creative surprise. I’ll pull the message you already have in meetings, test it against what customers repeat back, then write the pages and campaigns so each one has one job, one promise, and one next step. You’ll see structure first, then words.
Who you are working with
I’m Katarzyna Wójcik, a copywriter. I got into this work the same way most teams do: I was the person rewriting “about us” pages at 10pm because the page sounded fine but didn’t explain the offer. Copywriting became my lane when I realised the sticking point is usually not writing. It’s decisions.
Most of my work is taking a lot of opinions and turning them into one voice you can publish. I don’t write promises you’ll have to walk back in Sales calls, and I don’t bury the point under brand talk. I’ll show the page structure early, flag any message conflicts in plain language, and keep the work moving to sign-off.
Recent projects
A few recent copywriting jobs that show how I handle web relaunches, campaigns, and message clean-up when there are multiple stakeholders.
Portfolio
Full website rewrite. Rewrote a full site from a mix of legacy pages and new CMS drafts. Started with a page plan, then wrote page-by-page so reviewers could approve sections without reopening the whole message every round.
Landing page and ads. Built one landing page and the matching search and social ads. Kept the promise consistent across headline, form, and ad copy so the leads matched what the sales team could actually deliver.
Email sequence refresh. Replaced a generic nurture sequence with a tighter set of emails tied to buying questions. Each email answered one objection, then pushed to one action, which cut internal debate about “tone” down to specifics.
“The copy sounded like us, and it stopped the last-minute rewrite spiral.”
Marketing manager, relaunching a website
My approach
You’ll always know what I’m writing, what I’m waiting on, and what decision is blocking the next draft. I keep the message decisions visible, because that’s what prevents the “this isn’t us” comment showing up at the end.
1. Kickoff and intake Days 1-2 We do a message and tone intake call and I ask for the real constraints: what you can promise, what you can’t, and who has to approve. If there are existing pages in your CMS, I’ll use them as inputs, not as a draft to patch. 2. Voice-of-customer pull Days 2-4 I pull wording and proof points from what you already have: sales notes, call transcripts, support tickets, product docs, past campaigns, and any current copy that is working. I’ll come back with a short list of phrases worth keeping and the gaps we need to fill. 3. Page plan, then draft Week 1 I write a page plan and section map first, so you can sign off on what each page is trying to do before we argue about commas. After that approval, I draft the copy in Google Docs in the same order a reader experiences it, with clear comment prompts where I need a decision. 4. Revisions and handoff Week 2 You get one focused revision pass based on consolidated feedback. I’ll resolve conflicts by pointing back to the goal of the page and the approved message decisions. When the copy is approved, I hand over the final docs and, if you want, paste-ready text for your CMS team to place.
Message and tone notes
A short written summary of the agreed promise, proof points, and tone guardrails, so feedback stays anchored to the same decisions.
PAGE PLAN AND SECTION MAP
A clear outline for each page or asset, showing what each section needs to say and what the call to action is.
DRAFT COPY IN GOOGLE DOCS
The full first draft, organised by page or campaign, with headings and comments placed where a stakeholder decision is required.
Revised final copy
One revised version based on consolidated feedback, delivered as final text that’s ready to paste into your CMS.
MICROCOPY PACK
Button labels, form prompts, confirmation messages, and other short UI text that stops a site from feeling half-finished.
HANDOFF NOTES
A short set of placement notes for whoever updates the site, including where a line is optional, where it cannot be cut, and what must stay consistent across pages.
What it costs
Pick the tier based on how many pages you need written and how much stakeholder wrangling you want me to take on.
Priced items
Next steps
If you want me to hold a slot for this, the next step is to lock in dates and get your existing materials over to me.
1. Sign this proposal and I’ll send the booking invoice for 50%. 2. Send your current pages, notes, and any competitor examples you want me to see. 3. Book the kickoff call and I’ll start the intake the same day.
Signature
Fee summary
Payment
To book the work, I invoice 50% when you sign. I invoice the remaining 50% at handoff of the finished copy. Each invoice is payable within 14 days of its date.
Timeline. The usual run is kickoff and intake (Days 1 to 2), voice-of-customer pull (Days 2 to 4), page plan then draft (Week 1), revisions and handoff (Week 2). Timing depends on feedback turnaround.
Feedback. I include one revision pass. To keep it moving, I need feedback collected into one set of notes per page, with one decision-maker signing off where opinions differ.
What I need from you. Before I can draft, I need your existing copy, any must-keep claims and constraints, and examples you like or dislike (including competitors if you have them). If anything is still undecided, tell me early.
Changes to scope
If page count changes, new pages are added, or the message shifts after the page plan is signed off, I will pause and send a written price and timeline update before I continue.
Where the copy lives. I draft in Google Docs so you can comment in place. Handoff is a final doc per page plus a microcopy pack and handoff notes. Pasting into your CMS is available as an added task if needed.
Approvals and accuracy. I write what sells, but you approve what is true. You are responsible for checking product details, pricing, compliance, and any performance or legal claims before anything goes live.
Ownership. Once the final invoice is paid, you own the final copy I hand over and can use it across your channels. Working drafts, notes, and unused options stay mine unless we agree otherwise in writing.
