Free Photography Proposal Template
A product photography proposal covers the shoot plan, image sets included, pricing for the work, and the payment and delivery terms.

Colour has to read like the real dye, not like somebody pushed sliders, so a buyer can approve a bottle and trust the reds and blues won’t drift. A product photography proposal handles that first agreement, with the scope, the images being delivered, and the terms that sit underneath the price.
The What this covers section spells out the colour reference test, the packshots on white, and the styled frames, then the page moves through Recent work and the specific deliverables like the Colour reference contact sheet, exports, and close-ups. The pricing stays to one Full-day shoot, and the client reads the deposit split, reschedule and cancellation rules, and what happens when the shot list changes... before they reach the signature.
- What this covers Defines the shoot approach, including the colour reference step, packshots, and styled frames, so the scope matches what gets photographed and edited.
- Recent work Shows example projects and one short client quote, which helps a buyer see how reflective packaging and colour-sensitive materials get handled.
- Pricing Lists a single Full-day shoot price, which you replace with your own figure before sending.
- Get started Holds the signature and fee summary, plus the steps for locking the date and confirming the shot list.
- Payment States the 50% deposit to book the date and the remaining 50% due on delivery, paid by bank transfer in MXN.
Once the shoot details and the price are swapped for your own, the proposal goes out for online signature and returns with a signed copy and a fee summary you can keep with the job. The Get started section gives the client the next-step checklist so the shot list and references arrive before shoot day.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What this proposal contains
1) What this covers
Explains the colour reference test and the mix of packshots and lifestyle frames, so the scope and deliverables are agreed before pricing.
2) A bit about us
Introduces the studio’s focus on true-to-life colour and repeatable lighting, so the buyer knows what standard the images are being matched to.
3) Meet the team
Sets expectations for who owns the set, styling, and colour checks during a full-day shoot.
4) Recent work
Summarises a few example jobs so a buyer can see how glass, labels, and colour variation get photographed.
5) Export-ready bottle set
Describes an on-white packshot run plus styled hero frames, with consistent glass tone and label contrast across SKUs.
6) Cochineal textile drop
Covers close detail and colour consistency across pieces, aimed at product pages where dye variation matters.
7) Jars and tins catalogue
Focuses on controlled highlights and readable type on reflective packaging, plus one client quote about colour shift and glare concerns.
8) Colour reference contact sheet
Defines the reference frames and the final image set types, so the approved colour point is documented before the full run.
9) Texture close-up set
Lists close-up, web-ready, and print-ready export sets, so files arrive sized and exported for the intended use.
10) Pricing
Holds one priced item for a Full-day shoot, with a note that the final total gets confirmed once the shot list is locked.
11) Get started
Carries the signature and fee summary, plus the checklist for reserving the day and sending the product list and references.
12) Can you match cochineal and indigo accurately?
Answers how colour matching is handled using a reference step and explains the approach to controlling glare on glass.
13) What do you need from me before shoot day?
Lists the product list and must-match references, and explains that the shot list drives the final image count.
14) Payment
States the 50/50 deposit split, payment method and currency, and the pre-shoot requirements and colour-reference note.
15) Edits and delivery
Covers what gets delivered, how changes affect the total, reschedule and cancellation terms, and usage after payment.
Who it is for
Product photographers and studio teams quoting bottle and packaging shoots where colour accuracy, glare control, and label readability decide the job.
Questions about this proposal
Can a photographer match cochineal and indigo accurately in product photos?
Accurate colour starts with a reference step, using the real product alongside a colour target and the printed label. The edit then matches the approved reference instead of guessing later.
How do you reduce glare on glass bottles in product photography?
Glare control comes from shaping reflections during the shoot with diffusion, flags, and careful angles. The goal is clean highlights while keeping the label readable.
What should a client provide before a product photo shoot?
The shoot needs a product list and must-match references like a label proof or fabric swatch. The template also asks for quantities per SKU and one real item per colourway for the colour reference test.
How many final images come from a full-day product photography shoot?
The shot list gets agreed first, then the shoot works to that list. A full day often covers a complete packshot run plus a small set of styled frames, but the count depends on SKUs and setup changes.
What payment terms can go in a photography proposal?
The template uses a 50% deposit to book the date and the remaining 50% due on delivery of the final image sets and exports. Payment is by bank transfer in MXN.
What should a photography proposal say about rescheduling or cancelling?
The template allows one reschedule with 3 business days’ notice, moving the deposit to the new date. Cancellations inside 3 business days forfeit the deposit because the day and crew time were held.
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