Free Content Tracker Template
A content tracker covers the stages a piece of content moves through, from intake and planning to writing, review, and scheduling.
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Content work piles up fast: draft docs, half-finished briefs, feedback in threads, and a queue that looks busy but doesn’t ship. This content tracker gives the work one place to live, so topics stay tied to the right goal and nobody pays for writing that reads fine but never matches how customers actually talk. The board sits under Syne headings with Inter body text, using anodised violet and an engineered green to keep the stages loud and the status easy to scan.
The columns move in the same order the work moves. Intake is where ideas land before anyone writes, then Audit & Prioritise holds the sorting and the “what goes first” calls, and Plan & Map is where the angle gets pinned down so drafts don’t wander off-brief. Writing carries the actual production, Review & Approval is the handoff and sign-off point, and Scheduled & Live is the finish line where published work stops getting lost in a folder... and starts staying visible as something that shipped.
- Intake Captures incoming topics and requests so nothing starts as an orphaned draft.
- Audit & Prioritise Holds the decisions about what matters first, before time goes into writing.
- Plan & Map Pins down the brief and direction so the writing stays on-message.
- Review & Approval Tracks feedback and sign-off so drafts don’t stall in back-and-forth.
- Scheduled & Live Marks what’s ready to publish and what’s already out in the world.
Once the tracker is in your workspace, the board runs as a project and you add your own dates since the flow is the order of work, not a calendar. The columns stay fixed while the cards change, so the team can see what’s waiting, what’s blocked, and what’s ready to go next without rewriting the process each time.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What is on this board
6 columns, ready for your own cards. Adding it builds the board as a project in your workspace, with every column in place. The cards in the preview are examples of how the board is used, and are not added.
| Column | What is in it |
|---|---|
Intake | A starting column for new content requests and loose ideas before anyone commits to writing. |
Audit & Prioritise | A sorting column for evaluating what you already have and choosing what gets attention first. |
Plan & Map | A planning column for mapping the brief and direction, so drafts don’t drift once writing starts. |
Writing | A production column for content that’s actively being written and moved forward. |
Review & Approval | A review column for feedback, edits, and approval before anything gets scheduled. |
Scheduled & Live | A final column for content that’s scheduled to publish or already live, so shipped work stays visible. |
What happens when you install it
- A project is created with its board and 6 columns, empty and ready for your own cards.
- Every card you add opens as a task with its own description, assignee, dates, subtasks and files, and columns are renamed, reordered or deleted like any other.
Who it is for
Content marketers, editorial teams, agencies, and founders managing blog programmes, case studies, or newsletter strategy when work keeps stalling between draft and approval.
Questions about this project template
What should a content tracker include?
A content tracker usually includes the stages a piece of content passes through, from intake to publishing. This board uses Intake, Audit & Prioritise, Plan & Map, Writing, Review & Approval, and Scheduled & Live as the flow.
How do you decide what content to publish first?
Prioritisation usually happens after ideas are collected, when the team reviews what’s in the pipeline and what’s already been published. This tracker separates that step into Audit & Prioritise so the “what goes first” decisions don’t get mixed into drafting.
What do you need from us to write accurately about the product?
Accurate writing needs a clear brief and agreed direction before drafting starts. This tracker puts that work in Plan & Map, so the writing stage isn’t doing discovery and production at the same time.
Where do revisions and approvals get tracked?
Revisions and sign-off usually sit in the same place as the draft so feedback doesn’t scatter across messages and documents. This board keeps that checkpoint in Review & Approval, right before content moves to Scheduled & Live.
Does a content tracker replace a calendar?
A tracker shows the order work moves through, not a publishing calendar. This template keeps the process as columns, and you add your own dates since the board doesn’t carry a schedule.
Can a team use this board for existing content instead of new writing?
Existing content still needs triage, planning, and review before updates ship. The Audit & Prioritise and Plan & Map columns give a place to assess what you already have and decide what changes before anything goes back through writing and approval.
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