Free Copywriting Form Template
A website copy brief covers contact details, project facts, site map status, edit rounds, interview preferences, and whether SEO keywords get integrated.
Website copy needs to sound like it belongs to one place and one business, but the brief often arrives as a few scattered notes and a vague “make it sound more us”. This website copy brief pulls the right details into one set of answers, so the copywriter can scope the work and price it without guessing, under Syne headings with warm rose accents and a single teal button for the send step.
The form opens with Website copy brief, then moves through contact questions and into Project details that shape the work before any pages get drafted. The questions cover whether a site map exists and what state it’s in, how many rounds of edits to allow for, whether the copy should come from an interview or from notes, and how SEO keywords should be handled so the writing doesn’t end up sounding bolted on.
- Website copy brief Sets the context for what pages and support are needed and notes that the answers get reviewed before a quote or follow-up questions go out.
- Contact details Collects name, email address, and an optional phone number so follow-ups go to the right person.
- Site map Asks whether a site map is final, in draft, or needs to be created so the copy can follow the right structure.
- Edits and working style Captures the preferred number of edit rounds and whether the copy starts from an interview or written notes.
- SEO keywords Confirms whether keywords need to be integrated, and whether they’ll be supplied as a list or via an SEO contact.
Once the form is in your workspace, you share it, the client fills it in, and the responses land in one place ready to review and quote from.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What this form contains
1) Website copy brief
The opening Website copy brief section frames what pages and support are needed, then sets the expectation that the answers get reviewed before a quote or follow-up questions go out.
2) Your name
The Your name question captures the contact name attached to the brief.
3) Email address
The Email address question collects the main address for the quote or clarification questions.
4) Phone number
The Phone number question adds an optional number when a call works faster than email.
5) Project details
The Project details section points to the facts needed to scope and price website copy.
6) Do you have a site map we should follow?
This question records whether a site map is ready, needs refinement, or still needs to be created.
7) How many rounds of edits would you like?
This question confirms the edit allowance, from one round through to more than three.
8) Do you prefer an interview or work from notes?
This question captures the preferred input method, including an option to decide together.
9) Do we need to integrate SEO keywords?
This question confirms whether SEO keywords should be integrated and where they’ll come from.
Who it is for
Copywriters and studios quoting website copy projects for clients who need a clearer brief, a defined edit process, and a decision on SEO keywords up front.
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Questions about this form
What should a website copy brief include?
A website copy brief usually includes contact details, the pages or support needed, and the facts required to scope the work. This one also asks about site map status, edit rounds, interview versus notes, and whether SEO keywords should be integrated.
Can a copywriter write to an existing site map, or do we need one first?
A copywriter can write to a final site map, work from a draft that needs refinement, or create one when no site map exists. The form captures which of those applies so the structure is clear before writing starts.
How many rounds of edits should website copy include?
Edit rounds depend on how final the input is and how many stakeholders need to approve changes. The form lets a client choose one, two, three, or more than three rounds so the quote matches the expected review cycle.
Do you need to interview us for website copy?
Website copy can start from an interview or from written notes and materials. The form records the preference and includes an option to decide together.
Should website copy include SEO keywords?
Website copy can integrate SEO keywords, but the source matters for how the writer applies them. The form covers keyword integration and whether the client will supply a list, route keywords from an SEO contact, or skip keyword focus.
What details do you need to quote a website copy project?
A quote needs enough detail to scope the pages, the structure, and the review workload. The form collects the project facts, site map status, chosen edit rounds, working style, and SEO keyword requirements so pricing doesn’t rely on guesswork.
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