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Templates / Proposal

Free Makeup Artist Proposal Template

A makeup artist proposal covers the service approach, what’s included, pricing, a retainer, travel terms, and how the client accepts and signs.

Makeup Artist Proposal template preview

Language:

en

Last updated:

October 2026

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The camera day gets booked, the timeline gets tight, and the last thing anyone wants is makeup that breaks down fast or reads wrong on screen. A makeup artist proposal gives the client a clear plan for makeup services before anyone talks dates and deposits, so the promise stays simple: they still look like themselves, just more even and finished.

The proposal opens with The short version, then About me, Past events, and Portfolio so the client sees how the work is approached and what “camera-clean” means in real jobs. The service details sit under Skin prep and base match and Touch-up pass, followed by What it costs with the priced Group line item; the layout uses teal and warm yellow accents under Syne headings and Roboto body text so the steps read like instructions, not hype.

  • The short version Explains the on-camera outcome, how matching and wear get handled, and what details get confirmed before pricing is locked.
  • What it costs Holds the priced Group line item, with space for you to swap in your own pricing.
  • Getting started Carries the signature and fee summary, plus the 40% retainer language that turns interest into a held date.
  • Retainer Spells out the 40% retainer, when the remaining balance is due, and how final numbers and schedule changes get handled.
  • Travel and setup Covers on-location setup needs, parking and access costs, cancellation timing, and what touch-ups do and don’t include.

We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.

Yazan & Mawaheb
Yazan & MawahebAgency Owners

What to include in a makeup artist proposal

PartWhat it covers

The short version

Summarises the on-camera finish, how flashback and wear get managed, and what gets confirmed before the final price is set.

About me

Gives the client the working approach and the standards the makeup is built to, including how lighting and schedule shape product choices.

Past events

Adds quick context on recent jobs, so the client can place the work in real event and shoot settings.

Portfolio

Provides examples of different booking types and what was delivered, from multi-face mornings to shoot continuity and lessons.

Skin prep and base match

Describes prep, matching in the room’s light, per-person application, and how timing is ordered for groups or multi-talent days.

Touch-up pass

Defines the end-of-service polish, what on-location setup needs, and how on-set touch-ups work when they’re booked.

What it costs

Holds the priced items, where the client reviews the total after headcount and timeline are confirmed and you’ve updated the numbers.

Getting started

Covers the acceptance step with signature and fee summary, plus the 40% retainer and the details needed to confirm start times.

Can you match my skin exactly in this light?

Answers common pre-booking questions about exact matching, wear in heat and movement, and travel and room requirements.

Retainer

Explains the retainer, balance timing, invoice due window, final headcount deadlines, and how changes affect planning and pricing.

Travel and setup

Details setup needs, parking and access costs, cancellation handling, and what’s included in a touch-up pass versus all-day coverage.

Who it is for

Makeup artists quoting makeup services for bridal makeup mornings, editorial & runway calls, and special effects bookings where wear time and camera finish matter.

The proposal in full

The short version

You look like yourself, just more even and finished on camera, with makeup that holds through photos, movement, and warm rooms without turning into a touch-up project.

I’ll match your skin in the light you’re actually in, build a base that won’t flash back, and keep the timing tight so you’re not troubleshooting between moments or takes. Next I’ll confirm the schedule, faces, and location, then I’ll send pricing.

I start with skin prep and an exact base match, using the lighting and camera notes you share. Then I build coverage in thin layers and set it for wear, so it reads even in photos without looking heavy up close. For groups or set days, I work to a rotation and leave time for quick touch-ups.

About me

I’m Rowan Hensley, a makeup artist. I got into this work through shoots and event days where the camera is unforgiving and the timeline is tight. I learned quickly that the difference is not a trendy look. It is skin prep, a careful shade match, and products that stay put when you’re talking, hugging, sweating, and moving.

I’m picked when someone wants makeup that photographs cleanly and still looks like their face. I don’t chase a look that only works in one kind of light. I ask for the lighting plan, the photo style, and the schedule, then I build the makeup to fit those facts. If something won’t wear or will flash back, I won’t put it on you.

Past events

A few recent makeup services jobs where the goal was the same: clean skin on camera and a pace that kept the day moving.

Portfolio

Wedding morning, 6 faces. Natural-glam makeup across a bride plus five in the getting-ready room, timed to photo and dressing deadlines. Everyone stayed consistent in the same lighting so the album looks like one day, not six different makeup looks.

Product video shoot, 3 models. Makeup for a small crew filming product and lifestyle scenes with frequent lens changes. I kept skin consistent between setups and did quick resets between takes so continuity stayed tight through the whole call sheet.

1:1 makeup lesson, 90 minutes. A step-by-step lesson focused on matching foundation, placing concealer, and getting a clean eye that reads on phone and DSLR. We did a product check and set a simple routine the client could repeat solo.

“My makeup stayed intact on camera and still looked like me in person.”

Bride, a warehouse-venue wedding day

Skin prep and base match

I prep skin and match foundation and concealer in the room’s light. If lighting changes later, I adjust before photos so the face and neck stay consistent on camera.

MAKEUP APPLICATION PER PERSON

Makeup services for each booked face, built as natural glam unless we agree on a different finish. I layer and set products for wear, then do a final check in the mirror and on camera.

TIMED ROTATION FOR GROUPS

For wedding parties or multi-talent days, I work to a written order so nobody is guessing. I’ll confirm start times per person so hair, photos, and travel don’t collide.

Touch-up pass

A quick polish at the end for each person: powder where needed, blush balance, lip refresh, and a last look at under-eye and T-zone in the current light.

ON-LOCATION SETUP

I arrive with my kit and set up on a clean table near natural light when possible. I’ll need a chair, an outlet within reach, and enough space to keep products off the floor.

ON-SET TOUCH-UPS (IF BOOKED)

For shoots, I stay on set for touch-ups between takes. I handle shine control, lip resets, and small fixes for smudging or creasing so the talent stays camera-ready.

What it costs

Pick the package that matches your headcount and how much touch-up coverage you want. I’ll confirm the final total after I have your timeline and final numbers.

Priced items

Getting started

If you’d like me to hold the date, the next step is to lock in the agreement and retainer.

1. Sign the agreement next to this proposal. 2. Pay the 40% retainer to reserve the date. 3. Send your timeline, faces count, and location details so I can confirm start times.

Signature

Fee summary

Can you match my skin exactly in this light?

Yes. I match in the light you’ll be photographed or filmed in, and I bring a range of tones and adjusters so I can fine-tune depth and undertone. If you can share a quick photo of the room light, that helps me pack smarter.

HOW LONG WILL IT HOLD IF I’M SWEATING AND HUGGING PEOPLE?

Most makeup holds very well with good prep, thin layers, and setting in the right places. I’ll use long-wear products and set for heat and movement. I’ll also tell you what to dab, what to leave alone, and when to reapply lip.

DO YOU TRAVEL TO WHERE WE’RE GETTING READY, AND WHAT DO YOU NEED FROM THE ROOM?

I travel to your getting-ready location or set. I’ll need a clear table, a chair that can sit at that table, and an outlet. If the room is dim, I’ll bring a light so the match stays true.

WHAT DO YOU NEED FROM ME BEFORE THE DAY: PHOTOS, SKIN NOTES, TIMELINE?

I’ll ask for a schedule with start time, photo time, and the latest “ready by” moment. I’ll also ask for skin notes like sensitivities, current products, and anything you know triggers dryness or oil. Reference photos help, especially for finish and lash style.

Retainer

A 40% retainer is due when you sign to hold the date for makeup services. I don’t hold dates without the retainer, because I turn away other bookings once you’re on my calendar.

Balance. The remaining 60% is due before the event, based on the final numbers, by the date I set. Invoices are payable within 14 days of the invoice date.

Final numbers. Your final number of people and the day-of schedule are due by the deadline I set. After that point, I can’t always add people, because the timing and start time lock in.

Schedule changes. If your start time, location, or headcount changes after you sign, I’ll update the plan and the invoice to match. If the change adds time on site, I’ll price the added time before the day.

Travel and setup

I travel to your getting-ready location or set. You’ll need a clear table, a chair at that table, and an outlet. If parking is paid or access is restricted, you cover those costs.

Cancellations. If you cancel or move the date, let me know as soon as you can so I can try to refill the time. What I keep depends on how close we are to the date, and I’ll confirm those cutoffs in writing.

Touch-ups. A touch-up pass means I’ll check makeup and fix what needs it at the time we plan for. All-day or on-set touch-ups only happen if they’re booked, because I block that time on my calendar.

Questions about this proposal template

What should a makeup artist proposal include?

A makeup artist proposal usually includes the service approach, what’s included on the day, pricing, and the terms for holding the date. This proposal also includes a 40% retainer, travel and setup terms, and an acceptance signature section.

How do you explain flashback and photo-ready makeup in a proposal?

The clearest explanation names the conditions the makeup is built for, like specific lighting, photos or video, heat, and movement. This proposal describes matching skin in the light the client is actually in and building coverage in thin layers that wear and don’t flash back.

How much retainer should a makeup artist ask for to hold the date?

Retainer amounts vary by artist and booking type, but the proposal needs one number and a clear rule for when the date is held. This proposal states a 40% retainer is due when the client signs to reserve the date.

Do makeup artists travel, and what should the client provide at the getting-ready location?

Travel terms should say what the artist brings and what the space needs to support safe, efficient setup. This proposal asks for a clear table, a chair at that table, and an outlet within reach, with parking or restricted access costs covered by the client.

How do you handle group makeup timing in writing?

Group timing works best when the proposal says there’s an order and confirms start times per person once the headcount and schedule are final. This proposal describes a timed rotation for groups, so hair, photos, and travel don’t collide.

Should a makeup artist proposal include touch-ups and on-set coverage?

A proposal should separate the end-of-service touch-up pass from ongoing coverage, because they’re different time commitments. This proposal includes a touch-up pass for each person and states that all-day or on-set touch-ups only happen if they’re booked.

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