A web design questionnaire covers the site goals, build type, key URLs to preserve, content ownership, and any services that need connecting.
A web redesign usually starts with a few anxious questions: what needs to be ready for launch, what can’t break, and what details are going to surface halfway through and stall everything. This web design questionnaire gives that kickoff a single place to land, so the build brief doesn’t live across emails and call notes where pages, URLs, and responsibilities get missed.
The form opens with Web Design Questionnaire, then a Project details prompt that asks what must be true at launch and what to avoid. The client works through the practical specifics after that: the current website address, what you’re building, the primary goal, any pages or URLs that must stay exactly as they are, who supplies copy and images, and any third-party services to connect. Zilla Slab headings sit over Inter body text, with blue-teal and violet accents that keep the page feeling procedural instead of salesy.
- Web Design Questionnaire Sets the context for the build and tells the client what you’ll do with the answers next.
- Your name and email address Collects the contact details so the response stays tied to the right person.
- Project details and build type Captures what must be true at launch, plus which kind of site is being built and the primary goal.
- URLs, content, and integrations Records the pages or URLs that must stay the same, who supplies copy and images, and any third-party services to connect.
Once the form is in Plutio, you share it and the answers come back as a response you can review before you confirm scope and next steps. The only setup is deciding where those responses should go, because the form collects them directly.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What to include in a web design questionnaire
| Part | What it covers |
|---|
Web Design Questionnaire | A short intro that frames what the form is collecting and what happens after the client submits it. |
Your name | A required name field so each response has a clear owner. |
Email address | A required email field for follow-ups and sending next steps. |
Date the site must be finished by (launch or campaign) | An optional date field to capture any launch or campaign deadline. |
Project details | A short prompt that asks what has to be true at launch and what to avoid during the build. |
Current website address (if you have one) | An optional link field for the existing site, when there is one. |
Which of these am I building for you? | A required choice field that pins down the type of build, including rebuilds, landing pages, e-commerce, WordPress work, and SEO cleanup. |
Primary goal for the site | A required text field for the outcome the site needs to deliver. |
Any pages or URLs that must stay exactly as they are | A required long-answer field to list the URLs that can’t change, which is where migrations and rankings usually get risky. |
Who will supply the copy and images? | A required choice field that makes content ownership explicit, from client-supplied drafts through full content creation. |
Third-party services to connect | An optional long-answer field to name any tools that need integrating. |
Who it is for
Freelance web designers, web studios, and developers doing website builds, rebuilds, CMS work, and e-commerce projects who need a written kickoff brief before quoting or scheduling work.
The form in full
Web Design Questionnaire
Tell me what the site must do, what must stay working, and any launch date. I’ll review your answers and send the next steps.
- Your name (required)
- Email address (required)
- Date the site must be finished by (launch or campaign)
Project details
Tell me what must be true at launch and what to avoid.
- Current website address (if you have one)
- Which of these am I building for you? (required)
- Brochure site (5-15 pages)
- Ecommerce (Shopify or WooCommerce)
- Custom WordPress theme and blocks
- Landing page design and build
- Rebuild and content migration
- Technical SEO and on-page cleanup
- Primary goal for the site (required)
- Any pages or URLs that must stay exactly as they are (required)
- Who will supply the copy and images? (required)
- I will supply all copy and images
- I will supply draft copy and images; need editing
- I will supply copy; need photography
- I need full content creation (copy and photos)
- Third-party services to connect
