What this covers
You have campaigns that are live, tracked, and improving each week, with a short performance summary that connects spend to conversions you can verify.
You’re looking for results you can explain, not another month of mixed advice from platforms and freelancers. You’ll see where spend went, what it produced, and what we changed week to week. If you’d like to move ahead, we’ll confirm conversions first, then launch.
We start by checking the ad accounts, pixels and tags, and the path from click to call, WhatsApp message, or order. Then we build campaigns around the searches, audiences, and placements that can be measured, and we keep tightening them through search terms, placements, budgets, and bids as the data comes in.
About us
We’re a paid advertising team built around one job: turning budget into tracked enquiries and sales. We started by fixing the same problem again and again for owner-managers and marketing leads. The ads were running, but the tracking was missing, the targeting was loose, and nobody could say which clicks were worth paying for.
Clients pick us when they want calm control of spend and straight answers. We don’t leave tracking until the end, because a month of data with the wrong conversion is a month you can’t use. We also keep the accounts tidy, so the next change is based on clean search terms, clean placements, and a clear view of what is driving results.
Who you will work with
You’ll have named specialists on each platform, and you’ll know who is watching what each week.
Team
Nasser Al Lawati, Paid media lead. Nasser leads paid media management, sets the measurement plan, and makes the weekly calls on budget shifts so spend follows what is converting.
Aisha Al Kharusi, Google Ads specialist. Aisha builds and tunes Google Ads, with search term clean-up and match control that stops budget drifting into the wrong queries.
Hamad Al Balushi, Social ads specialist. Hamad runs Meta and TikTok ads, testing audiences and creative angles, then moving spend toward the combinations that bring tracked messages and orders.
Salma Al Maawali, LinkedIn ads specialist (B2B). Salma handles LinkedIn Ads for B2B, tightening roles, seniority, and company filters so lead volume stays connected to lead quality.
Selected work
Here are three recent paid media management engagements showing the kinds of fixes and gains you can expect across different channels and goals.
Portfolio
Search rebuild for lead gen. Rebuilt a Google Ads account around high-intent searches, added negative keywords weekly, and split campaigns by service so budgets stayed accountable. Cost per lead dropped from 38 to 24 in six weeks while lead volume held steady.
Meta lead volume stabilisation. Switched from broad traffic campaigns to conversion-led campaigns with clean event priorities and a simpler form flow. Leads rose from 110 to 165 per month, with fewer duplicate submissions after deduping events in tracking.
B2B LinkedIn pipeline lift. Restructured LinkedIn campaigns by role and seniority, tightened exclusions, and aligned landing pages to each offer. Qualified lead rate increased from 22% to 35% over eight weeks, with sales able to trace leads back to campaigns.
“We finally knew what was working, and the leads followed.”
Marketing lead, a growing service business
Account and tracking audit
A written checklist of what is set up, what is missing, and what would block accurate reporting. This arrives first, before we scale spend.
CONVERSION TRACKING SETUP
Configured events and conversions for calls, forms, WhatsApp clicks, and purchases, with a simple test that shows the event firing where it should.
CAMPAIGN BUILD AND LAUNCH
New or rebuilt campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, and programmatic where agreed, with naming that keeps reporting readable month to month.
Weekly performance summary
A short weekly update showing spend, conversions, cost per conversion, and the changes we made. You can forward it internally without translating platform terms.
SEARCH TERM AND PLACEMENT LOG
An ongoing record of what we excluded and why, including negative keyword themes and placement exclusions. This updates each week as we clean up waste.
MONTHLY PERFORMANCE REPORT
A month-end report that ties results to the tracking setup, flags what limited performance, and sets the next month’s tests and budget shifts.
Pricing
Pick the tier based on how many platforms you want us to run and how fast you need clean learning. Ad spend is paid direct to the platforms. Prices are per month.
Priced items
Getting started
If you want paid media management to start this week, the fastest path is to lock access and tracking first, then launch.
1. Sign this proposal to confirm the scope. 2. Share admin access for ad accounts, site, and tracking tools. 3. Approve the setup audit, then we build and launch campaigns.
Signature
Fee summary
How much budget do we need before we learn anything useful?
We can learn quickly if the conversion is tracked and the targeting is tight. As a guide, we want enough budget to generate at least 20 to 30 tracked conversion events in a month, so we can separate signal from noise.
WHAT COUNTS AS A CONVERSION FOR YOU, AND CAN YOU PROVE IT’S TRACKED PROPERLY?
A conversion is the action you want more of, like a call, a WhatsApp click, a form submission, or a purchase. We’ll show you the event firing in the browser and in the ad platform, then confirm it matches what you see in your inbox or CRM.
Who owns the ad accounts and data if we stop?
You own the ad accounts, pixels, and data. We work inside accounts registered to your business wherever possible, and we’ll hand over access, naming notes, and tracking documentation so you are not locked in.
HOW FAST CAN YOU GET CAMPAIGNS LIVE WITHOUT WASTING THE FIRST WEEK?
We can launch quickly once access is in place, but we don’t skip the tracking check. In most cases we can audit, fix key events, and launch initial campaigns within 3 to 5 business days, with tighter clean-up in week two.
Setup and monthly work
Setup covers the account and pixel or tag audit, conversion events, and the first build and launch. Paid media management covers the weekly checks, budget and bid changes, and the monthly reporting.
Payment. Setup is billed 30% to start and 70% when it is handed over. Paid media management is invoiced at the start of each month. Every invoice is payable within 7 days of its date.
Access and approvals. You’ll provide admin access to the ad accounts, website, and any tracking tools we need. You’ll approve the initial conversion actions and the first campaigns before they go live so we don’t optimise to the wrong event.
Changes to scope. If you add platforms, new conversion actions, new markets, or new product lines mid-month, we’ll confirm the change in writing and adjust the next invoice so the management time matches the new scope.
Ad spend and platform decisions
Ad spend is paid directly to the platforms and sits outside our invoices. Platforms can approve, reject, or limit ads and accounts without notice, and we’ll adapt the plan around those decisions.
Tracking and reporting. We’ll show you conversions firing in the browser and inside the ad platform, then check they match what you see in your inbox or CRM. Reports use tracked conversions as the source of truth.
Account ownership and handover. You own the ad accounts, pixels, and data. If we stop, we’ll hand over access, naming notes, and tracking documentation so another team can run the accounts without rebuilding from scratch.
Timelines. Once access is in place, we can usually audit, fix key events, and launch initial campaigns within 3 to 5 business days. Week two is where we do the tighter clean-up and start trimming waste.
