It applies alongside the proposal you accepted, so the day-to-day work, the deliverables, and the pricing all match what you approved.
My job is to take control of spend, tie it to enquiries you can recognise (calls, forms, bookings, sales), and keep a clear record of what I changed and why. Your job is to give me the access and decisions I need so I can move quickly and not guess.
What I’m doing
Paid advertising management covers the ad platforms we agree to run, the tracking checks needed to measure outcomes, and the ongoing work of building, improving, and pacing campaigns so spend stays controlled and learning compounds.
You will see the deliverables for this retainer listed below. If you already have accounts in place, I will work with what you have, map what is connected to what, and clean up access so there is one source of truth. If I cannot access something I need, I will pause changes until access is in place, because I cannot responsibly spend budget blind.
* Access and account map * Tracking check and fixes * Campaign rebuild or restructure * Negative keyword and query log * Budget pacing and change log * Monthly performance summary
Payment
Setup work is billed 25% to start, and the remaining 75% is billed when I hand over the setup items for review. Ongoing paid advertising management is invoiced at the start of each month. Each invoice is payable within 7 days of its date.
If an invoice goes overdue, I will tell you what is outstanding and what I am pausing. In most cases that means I stop making changes and, if needed to prevent unmanaged spend, I may pause campaigns until the account is back up to date. I will always aim to avoid surprises, but I will not keep running work while payments are behind.
Feedback and revisions
For setup work and rebuilds, I include up to two revision rounds. A revision round means you review what I have built, you send one consolidated set of notes, and I apply those changes in one pass. This keeps the work moving and avoids death-by-small-tweaks.
Anything outside those two rounds, or anything that changes the plan after I have started, is treated as a change to scope. I will price the change and agree it with you in writing before I do it. If the request affects tracking and needs your developer or a third party, timings depend on their release process and availability.
Who owns what
Once invoices covering the work are paid, you own your ad accounts and the data in them, including the history, settings, and performance data. If I create a new account, I will set it up so you hold admin access from the start.
You also get the practical outputs I produce for you, like the account map, tracking notes, and change logs. What I keep are my own working files, templates, checklists, and methods that I use across clients. That lets me work fast without you paying to rebuild my internal tools, and it does not stop you running the account or hiring someone else later.
Portfolio use
I may show the work as a portfolio example. In practice, that usually means a short write-up of what I changed and what improved, or selected screenshots of results and account structure, without sharing anything you would reasonably consider sensitive.
If you do not want me to show anything at all, tell me in writing and I will treat the work as private. If you are happy for me to discuss the work but want limits, such as no brand name, no spend figures, or no screenshots, I am fine with that. I would rather agree the line up front than guess.
What I can’t promise
I will run your campaigns carefully, keep decisions traceable, and report honestly on what is happening to spend and enquiries. I will also tie changes back to outcomes where tracking allows it, like calls, forms, bookings, or sales, not just clicks.
I cannot promise a specific number of leads or sales. Performance depends on factors neither of us fully controls, including your offer, pricing, landing pages, conversion tracking coverage, sales follow-up, seasonality, and competitor activity. If performance drops, I will point to the most likely constraint, what I am changing next, and what proof I will use to judge whether it worked.
Retainer rhythm
This work is bought as a retainer. The retainer runs month to month, and I invoice at the start of each month. Work for that month starts once the invoice is issued and continues through the month as long as access is in place and the account is in good standing.
If either of us wants to stop the retainer, I am happy to do that. I will agree the notice period with you in writing so it matches what you need and what is realistic for handover. During the notice period I keep the account steady, document what matters, and avoid big structural changes unless you ask for them and we agree the impact.
Problems and limits
I am responsible for the work I control: the changes I make in the ad platforms, the way I set up and structure campaigns, and the accuracy of what I report based on the data available to me.
I am not responsible for losses caused by things outside my control, such as platform outages, policy changes, tracking breaking because a website change was made without telling me, or delays caused by third parties like developers, call tracking providers, or CRMs. I also cannot be responsible for what happens after the click, such as your sales process or staff availability. If something goes wrong, tell me quickly so I can help you diagnose it and stop wasted spend.
Ending the work
Either of us can end this agreement by giving notice in writing. When we agree the end date, I will tell you what I need from you to make the handover clean, and what I will deliver by that date.
You pay for work done up to the end date, including any committed setup stages and the current month of retainer work already in progress. Once the account is up to date, I will hand over access (or confirm you already have it), provide the account and access map, and leave the ad accounts in a stable state. If you want me to brief a replacement, I am happy to do that as an agreed extra.
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