An advertising request form covers launch timing, campaign goals, budget, audience, landing page URL, tracking status, and anything the campaign must avoid.
The ad budget gets approved, the first campaign ideas get thrown around, and then somebody has to pin down what’s being asked for before money starts moving. The Advertising Request Form collects the details that keep spend controlled and explainable, so the next steps don’t run on guesswork or half remembered context.
The form opens with contact details, then moves into Campaign details where the campaign objective, monthly media budget, audience notes, and the primary conversion URL all sit in one place. The tracking question forces a clear starting point, and What must we avoid? gives room for the boundaries that stop wasted clicks, vague targeting, and hard conversations later. The page uses a kraft gold and teal layout with Space Grotesk headings over Inter body text, which fits the more measured tone this kind of intake needs.
- Advertising Request Form The opening block tells the requester what the form is for and what happens after submission.
- Contact fields Name, email address, and an optional launch date capture who’s asking and when the campaign needs to go live.
- Campaign objective and budget The objective choice and monthly media budget (USD) number field lock down what success means and what’s available to spend.
- Target, URL, and tracking Audience notes, the primary landing page or conversion URL, and tracking and analytics status give enough detail to start setup and auditing.
- Constraints The avoid question captures exclusions and guardrails before any targeting gets built.
Once the form is in Plutio, responses land in one place as they come in, leaving you with a written brief you can review and come back to when anything’s unclear or missing.
We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.
What to include in an advertising request form
| Part | What it covers |
|---|
Advertising Request Form | A short intro explains what the form collects and what happens after the request is submitted. |
Your name | A required name field records who to follow up with. |
Email address | A required email field captures where replies and missing-details questions should go. |
Campaign launch date | An optional date field notes when the campaign should start. |
Campaign details | A short prompt frames the campaign questions so the answers are specific enough to begin setup and auditing. |
Primary campaign objective | A required multiple-choice field captures the main outcome, like leads, sales, calls, visits, installs, or awareness. |
Monthly media budget (USD) | A required number field captures the monthly media budget in USD. |
Who is this campaign for? | A required long-answer field captures the target audience in the requester’s own words. |
Primary landing page or conversion URL | A required link field records the page the campaign should send traffic to. |
Tracking and analytics status | A required multiple-choice field records whether tracking is fully in place, partial, not set up, or unknown. |
What must we avoid? | An optional long-answer field captures exclusions, brand constraints, and anything the campaign shouldn’t do. |
Who it is for
Marketing managers, founders, and client-side teams collecting intake for google ads, paid social, or programmatic & display campaigns.
The form in full
Advertising Request Form
Use this form to tell us what you need for the campaign. After you submit, we review the details and contact you if anything is missing.
- Your name (required)
- Email address (required)
- Campaign launch date
Campaign details
Answer the campaign questions below so we can start setup and auditing.
- Primary campaign objective (required)
- Leads or form submissions
- Online sales / purchases
- Phone calls
- Store visits
- App installs
- Brand awareness
- Monthly media budget (USD) (required)
- Who is this campaign for? (required)
- Primary landing page or conversion URL (required)
- Tracking and analytics status (required)
- Full tracking in place (GA4, Ads tags, conversions)
- Partial tracking (some tags or goals)
- No tracking set up
- Not sure
- What must we avoid?
