15% OFF ON ANY PLANUse code 15off4everClaim now →15% OFF ON ANY PLANUse code 15off4everClaim now →15% OFF ON ANY PLANUse code 15off4everClaim now →15% OFF ON ANY PLANUse code 15off4everClaim now →15% OFF ON ANY PLANUse code 15off4everClaim now →15% OFF ON ANY PLANUse code 15off4everClaim now →
Templates / Proposal

Free Catalogue Design Proposal Template

A catalogue design proposal covers the print scope, deliverables, pricing, payment terms, and the sign-off needed before production starts.

Catalogue Design Proposal template preview

Language:

en

Last updated:

October 2026

Share template

A print deadline gets close, product details keep moving, and nobody wants to find out after the fact that pagination drifted or the printer specs got missed. The catalogue design proposal keeps the scope and the pre-press checkpoints in one place, so the client sees how the file stays accurate before anyone talks about cost. The pages use a restrained violet with teal accents under Raleway headings and Roboto body text, which suits typography-heavy layouts and callouts. The proposal opens with Overview, then explains background and responsibilities in About us, Who you will work with, and Team, before showing proof in Selected work and Portfolio. The workflow language keeps coming back to one master file and decisions confirmed in writing, so a late SKU swap has somewhere to land without turning into a quiet mistake. Deliverables get named directly, including a grid and styles, designed pages, a print-ready PDF, a screen PDF, and an editable source file packaged with assets where licensing allows. Overview The opening section explains the print outcome being aimed for, how grid and pagination get locked early, and how drafts move toward sign-off. About us This part describes the studio’s print-first focus, the constraints that get checked, and the pre-press gate before anything goes to production. Who you will work with A short note that tells the client what kind of team stays on the file from setup through printer handoff. Team The roles are named with what each person covers, including layout system decisions, page building, production prep, and pre-press liaison. Selected work A quick lead-in that frames the examples around dense product content, shifting page counts, and deadlines. Portfolio Past catalogue jobs get described in plain terms, showing how grids, styles, and exports hold up as pages grow and translations arrive. How we work The process section spells out what gets confirmed up front and how missing content and changes get tracked so updates don’t fork into competing versions. Catalogue layout system Deliverables get defined, including the grid and master pages, the designed catalogue pages, and the print-ready PDF export to printer specs. Screen PDF version This section adds the lighter screen PDF, the editable source file with linked assets where possible, and prepress checklist notes for future editions. What it costs The pricing section carries a single priced option, Seasonal Catalogue, which you edit to match your own rates. Getting started Acceptance happens with an online signature and a fee summary, alongside the steps the client follows to book and provide files. Payment Payment timing, invoice due dates, what counts as ready-to-start inputs, and how significant late changes affect scheduling all sit here. Printer handoff The handoff section covers working with a chosen printer, proofing expectations, the final file set delivered, and ownership after final payment.

highlights:[{

  • Overview The opening pages describe the print goals, the way grid and pagination get locked early, and how drafts move toward final sign-off.
  • Catalogue layout system This part names the layout system and the core outputs, including designed pages and a print-ready PDF exported to printer requirements.
  • What it costs A single priced item, Seasonal Catalogue, sits here, and you replace the template pricing with your own.
  • Getting started The client signs online and sees the fee summary, then the proposal points to the booking payment and the files needed to begin.

label:

We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.

Yazan & Mawaheb
Yazan & MawahebAgency Owners

What to include in a catalogue design proposal

PartWhat it covers

Overview

The opening section explains the print outcome being aimed for, how grid and pagination get locked early, and how drafts move toward sign-off.

About us

This part describes the studio’s print-first focus, the constraints that get checked, and the pre-press gate before anything goes to production.

Who you will work with

A short note that tells the client what kind of team stays on the file from setup through printer handoff.

Team

The roles are named with what each person covers, including layout system decisions, page building, production prep, and pre-press liaison.

Selected work

A quick lead-in that frames the examples around dense product content, shifting page counts, and deadlines.

Portfolio

Past catalogue jobs get described in plain terms, showing how grids, styles, and exports hold up as pages grow and translations arrive.

How we work

The process section spells out what gets confirmed up front and how missing content and changes get tracked so updates don’t fork into competing versions.

Catalogue layout system

Deliverables get defined, including the grid and master pages, the designed catalogue pages, and the print-ready PDF export to printer specs.

Screen PDF version

This section adds the lighter screen PDF, the editable source file with linked assets where possible, and prepress checklist notes for future editions.

What it costs

The pricing section carries one priced item that you edit to match your own rates before sending.

Getting started

This section carries a signature and fee summary, so the client can accept and you can confirm the booking step and starting files.

Payment

Payment timing, invoice due dates, required input formats, and how late or significant changes affect scheduling are written out here.

Printer handoff

Printer coordination, proofing responsibilities, the handover file set, and ownership after final payment are covered in this closing section.

Who it is for

Graphic design studios, editorial designers, and production designers quoting catalogue design and managing printer specs, revisions, and file handoff.

The proposal in full

Overview

You’ll have a catalogue that reads cleanly, prints cleanly, and survives last-minute product updates, with a print-ready PDF your printer can approve and an editable source file your team can maintain.

We’ll set the grid and pagination early, then place copy and images in controlled passes so last-minute updates do not unravel the layout. Next, you’ll see a draft and a clear route to final sign-off.

We start by locking the page size, grid, and pagination rules, then we build the catalogue in rounds: content in, gaps flagged, then refinements. We track changes against one master file and confirm decisions in writing, so a late SKU swap does not turn into a quiet mistake on press.

About us

We’re a graphic design studio focused on print-first work where mistakes cost money. We came up through brand, packaging, and advertising artwork, then moved deeper into catalogue design because it is where structure matters most. When a page count shifts, we want the grid, styles, and pagination rules to absorb it without a redesign.

Clients bring us in when a catalogue has to be correct as well as good-looking. We build around constraints you can measure: page count, printer specs, image resolution, and version control. We keep one master file, we mark every open question, and we do not send anything to print until a pre-press check says it matches the printer’s requirements.

Who you will work with

You’ll have a small, consistent team on the file from grid setup through the final print handoff.

Team

Katharina Moser, Design director. Katharina sets the layout system, checks the structure holds, and signs off the final file before it goes to the printer.

Lukas Gruber, Catalogue designer. Lukas builds the pages, places copy and images, and keeps the catalogue consistent when sections expand or shrink.

Eva Leitner, Production designer. Eva handles production details like styles, links, and image prep, so the file stays fast to update and safe to export.

Martin Auer, Prepress and print liaison. Martin runs prepress checks, speaks with the printer on specs and proofs, and makes sure what you approve is what gets printed.

Selected work

Here are a few catalogue design jobs that show how we handle dense product content, shifting page counts, and print deadlines.

Portfolio

Seasonal product catalogue. Rebuilt the grid and styles so new products could be added without reformatting every spread. The final catalogue grew from 44 to 60 pages late in the schedule without breaking pagination or section starts.

Multi-language catalogue layout. Set up paragraph and character styles for two languages and built rules for longer text blocks. That kept headings, tables, and captions stable as translations arrived in batches over three weeks.

SKU-heavy line sheet. Converted a patchwork PDF into one structured document with consistent tables and image sizing. Exported a press-ready PDF and a lightweight screen version, each with the right colour settings for its use.

“They caught the details we would have missed and kept the deadline intact.”

Marketing manager, a mid-sized manufacturer

How we work

Catalogue design goes smoothly when the structure is decided early and changes have one place to land. We’ll tell you what we need, flag anything that could break print, and keep a single master file so updates do not fork into competing versions.

1. Setup and specs Days 1-2 We confirm trim size, binding, target page count, and the printer’s PDF requirements. Then we set the grid, master pages, styles, and pagination rules. You send the current product list, copy, and images, even if some parts are still in progress. 2. First layout pass Week 1 We place the content you’ve supplied, build the section flow, and mark gaps clearly where something is missing or unclear. You review for structure and completeness, and you answer any open questions around product names, grouping, and page order. 3. Refine and update Weeks 2-3 We fold in the new product list and content updates in controlled rounds, so late changes do not ripple into unrelated pages. We keep a change log and confirm the decisions that affect pagination, like new sections, removed SKUs, or image swaps. 4. Prepress and handoff Final week We run pre-press checks on image resolution, bleed, colour settings, overprint, fonts, and links, then export the print-ready PDF. If your printer supplies a proof, we review it against the approved file and handle any required adjustments before print.

Catalogue layout system

A grid, style set, and master pages built for the catalogue’s trim size and binding, so page count changes do not force a redesign.

DESIGNED CATALOGUE PAGES

The full set of laid-out pages with consistent headings, tables, captions, and product blocks, ready for your final content checks.

PRINT-READY PDF

A press-ready PDF exported to your printer’s specification, including bleed and colour settings, prepared for proofing and final approval.

Screen PDF version

A lighter PDF for email and downloads, set up for on-screen reading while keeping the layout and page order consistent.

EDITABLE SOURCE FILE

The working file in an editable format, packaged with linked assets and fonts where licensing allows, so your team can update future editions.

PREPRESS CHECKLIST NOTES

A short written list of the key print settings and checks used for export, so you and your printer can match the same requirements next time.

What it costs

Pick the tier based on how many pages and how much change you expect once the product list starts moving. These are starting points.

Priced items

Getting started

If you want us to hold the layout steady while the product list moves, the next step is simple.

1. Sign the proposal to book the slot in our schedule. 2. Pay the 40% booking invoice so we can start setup and pagination. 3. Send your latest copy, product list, and images so we can build the first pass.

Signature

Fee summary

Payment

We take 40% to book catalogue design when you sign, and the remaining 60% when we hand over the finished work. Each invoice is due within 14 days of its date.

Schedule. We hold your slot once the booking payment is in and we have your starting files. If inputs arrive late or change significantly, we shift the dates so we can still run prepress properly.

Your files. To start, we need your product list and copy in an editable format, plus images as separate files. If we have to pull content from PDFs or screenshots, we’ll quote that as extra time.

Changes. We track changes in one place and confirm major edits in writing before we flow them through pages. Last-minute changes can affect pagination, so we’ll flag knock-on effects before we apply them.

Printer handoff

We can work with your printer or coordinate with one you choose. We need the printer’s specs and contact before prepress week so we can check colour, bleed, fonts, and PDF settings.

Proofing. You’ll review the screen PDF version during the refine and update stage. You’re responsible for final sign-off on prices, SKUs, names, and legal text before we export the print-ready PDF.

Handover files. At the end of catalogue design, you receive the print-ready PDF, a screen PDF version, and the editable source file. We also include our prepress checklist notes used to build the final export.

Ownership. Once the final invoice is paid, you own the finished catalogue files we hand over for your normal business use. We keep working files and templates so we can support future version updates.

Questions about this proposal template

What should a catalogue design proposal include?

A catalogue design proposal usually includes the scope of layout work, the deliverables, pricing, payment terms, and the steps to approval before anything goes to print. This one also calls out printer specs, pre-press checks, and the handover files, including both print and screen PDFs.

What files do designers need to start catalogue layout?

The usual starting point is an editable product list and copy, plus images as separate files rather than embedded screenshots. This proposal also notes that pulling content from PDFs or screenshots may need extra quoted time, because rebuilding source content is separate work.

How do you stop last-minute catalogue changes breaking pagination?

A catalogue stays stable when the grid, styles, and pagination rules get decided early, and updates land in one master file rather than multiple versions. The text in this proposal explains that open questions get flagged and major edits get confirmed in writing before they flow through pages.

Can a designer work with our existing printer?

Designers can work with your printer as long as the printer’s specs and contact details arrive before pre-press. This proposal also sets the expectation that proofing happens on the screen PDF version and the client gives final sign-off on items like prices and SKUs.

Will we get an editable source file at the end?

Many catalogue projects include an editable source file so future editions can be updated without starting over. This proposal specifies an editable file packaged with linked assets and fonts where licensing allows, alongside the final PDFs.

When do you pay for catalogue design work?

Payment terms vary, but this proposal describes a split payment: 40% on signing to book the work and 60% on handover of the finished files. The same section also states that each invoice is due within 14 days of its date.

Start free today

Your entire business, one login away

No credit card required. No contracts. Just the tools you need to run, grow, and automate your business with Super Work AI.

No credit card required

Plutio - Your entire business, one login away