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Templates / Proposal

Free Influencer Proposal Template

An influencer proposal covers campaign goals, creator selection and approvals, pricing, payment terms, and usage rights for the content.

Influencer Proposal template preview

Language:

en

Last updated:

October 2026

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A brand wants influencer posts that reach the right buyers, but the risky part sits underneath the captions: creator fit, tracking that holds up in a report, and usage rights that don’t turn into an awkward follow-up later. This Influencer Proposal proposal gives the client one place to agree the campaign management work, the price, and the rules around bookings, approvals, and reuse, with amber-ochre accents and Zilla Slab headings that keep the decision points easy to spot.

The proposal opens with Overview, then explains who runs the work in Who you are working with and the named roles in Team. Portfolio and the creator-shortlist sections describe how fit notes, rates, and rights get written down before anything goes live, and how drafts and posting get checked in a single tracker. The client reaches What it costs once the workflow is clear, then Next steps and Payment spell out the 40% booking invoice, the 60% balance on handover, and the approval and response-time rules that stop timelines drifting... before Creator availability and cancellations closes the loop on no-shows, deposits, tracking limits, and usage rights.

  • Overview Explains the campaign-management workflow and what gets agreed before any outreach, booking, or posting starts.
  • Creator shortlist with fit notes Describes a ranked creator list, a rate and rights negotiation sheet, and a briefing pack with tags, links, and a do-not-say list.
  • Approvals and posting tracker Covers how drafts, caption notes, approvals, and live links get tracked, then closes with a wrap report.
  • What it costs Prices the work as a single Seasonal Push line item, which is where you swap in your own price.
  • Next steps Gives the client the signature and fee summary and spells out signing, the 40% booking invoice, and shortlist approval.

We went from spending hours on every proposal to creating fully customized ones in under 5 minutes. That's not an exaggeration - we timed it.

Yazan & Mawaheb
Yazan & MawahebAgency Owners

What to include in an influencer proposal

PartWhat it covers

Overview

Sets the context for the influencer campaign management work and calls out creator fit, tracking, and usage rights as part of the agreement.

Who you are working with

Explains how the work gets owned end to end, including how rates, usage rights, and approvals get controlled before posting.

The team

States that the same three people stay on the campaign so decisions and questions don’t bounce between threads.

Team

Names the roles handling campaign management, creator negotiations and rights, and content approvals and posting checks.

Recent projects

Introduces recent campaign work as examples of sourcing creators, locking rights, and keeping approvals and posting on track.

Portfolio

Describes recent campaign scenarios, including audience match vetting, whitelisted ad usage, reschedules, and wrap reporting.

Creator shortlist with fit notes

Describes the creator shortlist, the rate and rights negotiation sheet, and the campaign briefing pack, including fit notes and do-not-say points.

Approvals and posting tracker

Explains the tracker for outreach, booking dates, drafts, approvals, and live links, plus caption notes and the wrap report contents.

What it costs

Includes priced items for the service, which is where you update the Seasonal Push price before sending.

Next steps

Carries the signature and the fee summary, plus the steps for signing, invoicing 40%, and approving the shortlist.

How do you track sales or sign-ups from the posts?

Explains the tracking options and what shows up in the wrap report, plus who chases drafts and deadlines when creators slip.

Payment

States the 40% invoice on signing and 60% on handover, both payable within 14 days, plus what you’ll request before outreach and how approvals get handled.

Creator availability and cancellations

Covers creator dropouts and replacement handling, non-refundable deposits, tracking limits when sites change, and usage rights boundaries.

Who it is for

Agencies and brand teams running influencer campaigns who need written scope, approvals, tracking, and usage rights before creators get booked.

The proposal in full

Overview

You end up with creators you’d choose again, posts that land with the right crowd, tracking you can explain internally, and written usage rights you can reuse without chasing anyone.

We run influencer campaign management that gets the right people booked fast, the posting tracked, and the usage rights written down before anything goes live. Next, we’ll share a shortlist to choose from and a simple timeline for approvals and posting.

We start with your goal and your buyer, then build a creator shortlist with clear fit notes. We negotiate rates and usage rights in writing, lock the bookings, and run a single tracker for briefs, drafts, approvals, and posting so nothing gets lost in DMs.

Who you are working with

We started on the production side, where one missing detail turns into a reshoot, a missed post, or a rights argument after the launch. Influencer work has the same failure points, just faster. So we built our process around the moments that usually go wrong: fit, booking, briefing, approvals, and proof of what happened.

You pick us when you want one owner for the whole campaign. We don’t run a gifting scatter and hope. We bring a shortlist you can approve, we put rates and usage rights into a single sheet you can forward internally, and we keep captions and claims under control with a do-not-say list and approvals before posting.

The team

You’ll deal with the same three people from shortlist to wrap report, so questions get answered in one thread.

Team

Lotte De Smet, Campaign manager. Lotte runs the plan and the timeline, keeps decisions moving, and makes sure you always know what’s waiting on you and what isn’t.

Bram Van Aelst, Influencer partnerships lead. Bram handles creator fit, outreach, and negotiations, then locks rates and usage rights in writing before any dates are confirmed.

Noor Vermeulen, Content approvals coordinator. Noor runs content reviews and posting checks, keeps captions on-brief, and follows up on drafts and deadlines so you don’t have to.

Recent projects

A few recent campaigns where we sourced creators, locked rights, and kept approvals and posting on schedule.

Portfolio

Beauty product drop launch. We built a shortlist across TikTok and Instagram, negotiated paid rates plus whitelisted ad usage, and ran approvals through one tracker so every post went live on the agreed dates.

Seasonal fashion push. We vetted creators for audience match and past brand work, tightened briefs with a do-not-say list, and handled reschedules when two creators needed new shoot dates.

Food event weekend promo. We booked local creators on short lead time, locked story frames plus one feed post per creator, and delivered a wrap report with links and tracked codes the day after posting.

“Creators landed on-brand, approvals stayed calm, and the tracking was easy to report.”

Brand manager, a consumer brand running a seasonal push

Creator shortlist with fit notes

A ranked list of creators with audience and content-fit notes, past-post links, and our recommendation so you can approve picks without hours of scrolling.

RATE AND RIGHTS NEGOTIATION SHEET

One sheet that shows each creator’s fee, what they will post, and the usage rights you’re buying, including any ad use or whitelisting terms.

CAMPAIGN BRIEFING PACK

A brief you can forward internally and to creators, including key message, mandatory tags and links, shot list, and a do-not-say list for claims and tone.

Approvals and posting tracker

A live tracker covering outreach status, booked dates, draft links, approval decisions, and final live links, so you can see what is on time at a glance.

CONTENT REVIEW AND CAPTION NOTES

Written feedback on drafts before anything goes live, focused on brand fit, required mentions, and anything likely to create comment-section issues.

CAMPAIGN WRAP REPORT

A short report with live links, posting confirmations, tracking outputs available from links and codes, and notes on which creators to rebook next time.

What it costs

Choose based on how many creators you need us to line up and manage. Each tier covers the same workflow, with more creators and more negotiation and approvals time.

Priced items

Next steps

If you want creators booked and a clean approvals path, sign below and we’ll start on the shortlist.

1. Sign the proposal to confirm influencer campaign management. 2. Pay the 40% booking invoice within 14 days. 3. Approve the shortlist so we can book creators and lock dates.

HOW DO YOU PICK CREATORS THAT ACTUALLY MATCH OUR BUYERS, NOT JUST OUR VIBE?

We start from who needs to buy and why, then check audience signals we can verify: content themes, typical comment language, past brand partners, and how their followers respond to similar products. You get fit notes you can scan and challenge.

WHAT DO WE GET USAGE-WISE, CAN WE RUN THEIR CONTENT AS ADS?

We negotiate usage rights up front and write them into the deal before booking is confirmed. If you want paid use, whitelisting, or a buyout, we price and agree it per creator so there are no surprises later.

Signature

Fee summary

How do you track sales or sign-ups from the posts?

We set up tracking that matches how you sell: unique links, codes, or sign-up landing pages, then we log what each creator used and where it appeared. In the wrap report, you get the links and outputs in one place.

WHO HANDLES THE BACK-AND-FORTH WHEN CREATORS MISS DEADLINES?

We do. We chase drafts, confirm posting windows, and propose the next best option when someone slips, including replacement creators where needed. You’ll see the status in the tracker, and we’ll only pull you in for decisions.

Payment

To book influencer campaign management, we invoice 40% when you sign. We invoice the remaining 60% when we hand over the finished work. Each invoice is payable within 14 days of its date.

What we need from you. We’ll ask for product notes, brand do not say points, and any legal or claims rules before outreach starts. Delays in approvals or missing info can move posting dates, because creators hold time for other bookings.

Approvals and response times. We’ll send content and caption notes through the approvals tracker. We plan timelines around one consolidated set of notes per piece, because multiple decision-makers sending edits separately is where deadlines slip.

Changes to scope. If you want to add creators, add paid usage, or change formats after we start, we’ll price it in writing before we proceed. We do not assume extras, because rights and rates change per creator.

Creator availability and cancellations

Creators can decline, go quiet, or cancel. We reduce that risk with vetting and confirmation, and we’ll propose replacements when needed. Any non-refundable creator deposits are still payable if a creator cancels.

Usage rights. You can only use creator content in the ways written into that creator’s agreed rights. We negotiate and document those rights before booking, because a post agreement and an ad usage agreement are priced differently.

Tracking setup. We’ll set up and log links, codes, or landing pages, but we can only report what the tracking captures. If a site or checkout change breaks tracking, we’ll flag it and propose a fix.

Ownership of our work. Once the final 60% is paid, you own the documents we created for this campaign: the shortlist notes, negotiation sheet, briefing pack, tracker, and wrap report. Creator content stays owned by the creator.

Questions about this proposal template

What should an influencer proposal include?

An influencer proposal usually includes the campaign goal, how creators get selected and approved, what gets delivered, what it costs, and how payment works. This one also covers tracking setup and usage rights so reuse and reporting don’t get decided after posting.

How do you choose influencers who match the target audience?

Audience match comes from more than follower count or aesthetics. This proposal describes checking verifiable signals like content themes, comment language, past brand partners, and follower responses, then presenting fit notes you can approve or challenge.

How do usage rights work for influencer content?

Usage rights only cover what gets agreed in writing for each creator. This proposal calls out negotiating and documenting those rights up front, including paid usage like ad whitelisting where applicable, because posting and ad use get priced differently.

How do you track sales from influencer posts?

Sales or sign-ups usually get tracked with unique links, codes, or dedicated landing pages tied to each creator. This proposal describes logging what each creator used and reporting the resulting outputs in the wrap report.

What happens if an influencer cancels or misses deadlines?

Creator cancellations and deadline slips happen, so the agreement needs a plan. This proposal covers vetting and confirmation, replacement suggestions, and the note that non-refundable creator deposits can still be payable if a creator cancels.

When do you invoice for influencer campaign management?

This proposal’s payment terms invoice 40% when the client signs and the remaining 60% when the finished work gets handed over. Each invoice is payable within 14 days of its date.

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