This covers the day to day running of your social channels and, where agreed, paid social ads, with a steady monthly rhythm so you are not thinking about posting between everything else.
If you have accepted a proposal from us, this agreement sits alongside it: the proposal sets out what we are doing, and this document explains how we will work together, how approvals and payment run, and what happens when things change.
Scope of work
We will run social media management for the channels and posting pace you have chosen, using a monthly calendar, scheduled publishing, and managed inbox coverage so your pages stay active without you checking all day. We will work with what you already have first, and we will tell you early if we need new photos, video, or product details to keep the plan strong.
The deliverables included in your retainer are listed below. Anything not on that list is out of scope unless we agree it in writing, including adding new channels, increasing weekly volume, expanding moderation hours, or taking on extra rounds of content rebuilds.
* Monthly content calendar * Scheduled posts and captions * Inbox and moderation log * Paid social campaign build * Weekly paid tweaks summary * End-of-month performance report
Payment
If there is any setup work, we invoice 50% to start it and the other 50% when the setup is handed over. Ongoing social media management is invoiced at the start of each month, and each invoice is payable within 7 days of the invoice date.
If an invoice goes past due, we will tell you what is outstanding and pause any work that depends on new publishing, ad spend changes, or new deliverables until the account is brought up to date. We will not put your accounts at risk on purpose. If something time sensitive is already scheduled, we will confirm with you in writing whether to let it run or to pause it.
Revisions
Each month includes two revision rounds for the content calendar and the post drafts. A revision round means you review what we send, collect your feedback in one message thread, and we apply that feedback across the set. It covers fixes like tone, wording, order, and swapping a visual for another option you already have.
If you want a third round, a new direction after approval, or a rebuild because information changed (prices, promos, availability, offers), we will price the change and agree it in writing before we do the extra work. If approvals are slow, we keep posting what you have already approved and hold new drafts until we have a yes in writing.
Who owns what
Once invoices are paid, you own the finished outputs we create for your channels as part of social media management. This includes the monthly calendars, captions, and basic creatives we produce for posting.
You always keep ownership of your social accounts, ad accounts, logins, follower lists, and anything you already owned before we started. Our working files, templates, tools, and process docs stay ours, even if we use them to create your content. If we coordinate creators or influencers, their content is handled under their own permissions and usage terms. We will tell you what you can and cannot reuse before you republish it elsewhere.
Portfolio use
We may show finished work from your social media management as part of our portfolio. In practice, this usually means screenshots of posts, reels, ads, or a short case note about what we changed and what we learned, so prospective clients can see how we work.
If you would rather we do not share your work, or you need a quiet launch period, tell us in writing and we will treat the work as private. If you have a specific rule, like “no paid ads” or “no internal results numbers”, we can follow that too as long as it is agreed in writing before we publish anything.
What we can promise
We will do the work with care: plan the month, write in your voice, schedule reliably, moderate the inbox to the response rules we agree, and report what happened without hiding the numbers. We will also flag issues early, like missing assets, platform changes that block publishing, or repeated questions we see in DMs.
We cannot promise specific results. Reach, follows, leads, sales, and press depend on factors outside our control, including your offer, seasonality, budget, platform changes, audience behavior, and how quickly questions and complaints can be resolved. What we can promise is consistent execution and clear reporting so you can make decisions.
Monthly retainer
Social media management is bought as a retainer and runs month to month. We invoice at the start of each month for that month’s work, and your retainer renews automatically each month unless either of us ends it.
To stop the retainer, we will agree the notice period with you in writing. During the notice period we keep the same rhythm: we plan, schedule, moderate, and report as usual. If you ask us to increase volume, add channels, or expand moderation coverage, we will confirm the new scope in writing before we do the extra work, and any price change starts on the next invoice.
Problems and limits
We take responsibility for the work we control: writing and scheduling content, running moderation to the rules we agreed, managing ads within the limits of the access you give us, and reporting accurately. If we make a mistake, tell us quickly and we will fix it and document what changed so it does not repeat.
We are not responsible for platform outages, hacked accounts, sudden policy changes, or anything we cannot access because permissions were not granted or were removed. We are also not responsible for delays or missed opportunities caused by missing inputs, late approvals, or information that changes after content has been approved. You are responsible for the final business decisions on refunds, complaints, pricing, and claims made about your products or services.
Ending the work
Either of us can end social media management by giving notice in writing. The notice period is the one we agree with you in writing for your retainer. If there is setup work in progress, we will still finish and hand over what has been paid for, and we will be clear about what is not complete if the project ends early.
When the work ends, you pay for work done up to the end date, including any committed ad build work or creator coordination already carried out. We will hand over the current month’s calendar, any approved drafts not yet posted, the latest report, and an export of key working notes we used to run your pages, so you or the next team can pick it up without guessing.
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